RECENT MARKET

STRATEGIES ANALYSIS
 Steering concerns over S-class
The sedan is equipped with shorter inner tie rods, which

could lead to serious steering problems. These rods are

not reliable for proper driving, thus making the car

comparatively more accident prone. Around 1,400 cars,

which have already been delivered to customers, are

being recalled for inspection, through a letter informing

containing the word - immediately.

 Issues with F1 2021 engine and car
Mercedes have admitted that they did experience some

problems with their cars during the Formula 1 testing event in

Bahrain.

Mercedes admits it is battling some 'issues' with its engine

preparations for the new Formula 1 season.The German car

manufacturer is chasing an eighth consecutive F1 title double

this season, having been undefeated during the turbo hybrid

era.
 Mercedes-Benz GLE's
Drawbacks
Consumers Reports has given the 2021 Mercedes-

Benz GLE the shockingly low overall score of just 43

out of 100. If it was a math exam, the GLE would

have failed epically.

HOW DOES MERCEDES BENZ
REMAIN A TOP BRAND?
 'Grow up' Campaign

The campaign focuses on people caught between

the coolness of adolescence and the squareness of

adulthood who embody the attitude to life of the

new compacts. One of the main characters is the US

rapper A$AP Rocky.

'This is for you, world' campaign

The EQS is the first model in the Mercedes-EQ family

to be based on the modular architecture for luxury

and executive-class electric vehicles. It marks an

important milestone in Ambition 2039 – the path to

the CO2-neutral mobility of the future at Mercedes-

Benz.
'Cares for what matters' campaign

The central idea of “Cares for what matters” is at the heart

of the communication campaign, in which notable world-

class talent such as 15-time Grammy-winning artist Alicia

Keys and multiple Formula 1 world champion Lewis Hamilton

play an important role. These global stars combine personal

excellence with social activism, thereby supporting the

central idea.
 ‘Unlock with Mercedes-Benz’

‘Unlock with Mercedes-Benz’ campaign is to revive

the customer sentiment by inspiring them to unlock

their desires, aspirations and their dreams; enabling

them to undertake new journeys, new roads and

discover new adventures with a Mercedes.

 Key Takeaways
Mercedes is a world class brand known for

it's unparalleled excellence. It grows by

marketing luxury and comfort, building faith

and consumer trust through connective

marekting.