Almayda, Manilyn Dela Cruz, Aira Joyce Politud, May Shane

Arento, Leah Emolaga, Angeline

Star Espresso Café Salon

“LIBRE LANG MAGING STAR”

Half salon, half café, Star Espresso offers relaxing

environment of a food café as well as the services of a
topnotch salon. That's right food, coffee, hair and nail
services all in one place. Along with the innovative food café
concept and the, this space is perfect for friendly catch-ups
while getting your hair and nails done.
Star Espresso will provide a friendly, comfortable atmosphere where the customer can
receive quality food, service and entertainment at a reasonable price. The café salon will offer a
variety of choices to the customers.

Subject Area
9th Avenue Bonifacio Global City, 1630 Taguig City, Philippines

Core Design Management and Culture Research Question

The interior design of the building will focus on projecting a relaxed atmosphere. Star
Espresso will be divided into different areas. Some will have tables and chairs for the receiving
area, another will have large antique stuffed couches and chairs, end tables, coffee tables, book
shelves filled with books and magazines for some entertainment and most importantly the area
where provide our services. A PA (public address) system will be installed so that the music and
entertainment can be heard throughout the salon, entertainment featuring acoustic jazz, blues,
RnB, Kpop, OPM and folk music.
The advertising and promotion will take a number of avenues. First, flyers will be
distributed in the neighborhood. Posters will be taken out in all of the spot bulletins in the area.
Star Espresso dedicated email will also be available for none face to face deals.
For our client retention, we are offering a discount to repeat our beloved clients, referral
rewards for bringing in a new client and a savings plan that offers a free service after a certain
number are purchased services. And to be the top notch in customer service, customer service
is also open for complains and solution, and recommendation. If the customer has a complaint,
Almayda, Manilyn Dela Cruz, Aira Joyce Politud, May Shane
Arento, Leah Emolaga, Angeline

everything will be done to satisfy them. If that does not work, the customer will be given their meal
free of charge.
Goals and Objectives
As a HRM student we want to explore more flavor of our milk tea and other product, also
we can apply our knowledge in HRM student the safety and how to manage a business, we want
our customer to be satisfy their needs and as a HRM you can a sure to us that all the food and
drinks is safe and all the item we us is clean because we care about your safety, we value are
customer needs and to sustain that.
To our client we want to serve you to be achieve what you want a look to yourself and to
give a beauty and bust the confident of our customer in our “star espresso” salon café, and also
to offer our service and product to you that as guarantied prove and tested. we also have promo
a discount to our clients and also, they can assure that our employee was well-trained to take
care of our clients.
Also, our goal to our customer is we should always top in their list. and if reducing
complaints by our clients we a sure you resolve it be half of a year, promising a quick resolution
to our clients and increasing the number of customers service staff.
We choose this business it’s because it’s our passion and we love what we do and we love to see
our customer or clients that was satisfied our service to them.

Rationale
This salon serves you food and coffee while coloring your hair. Enjoy some crepes while
get your hair done. Salons have always been known to be a place to de-stress. But that isn't the
case when you're getting your hair a rainbow hue, which usually takes around four hours or so.
Thankfully, a café-salon is here for those who aren't so keen on sitting still with a grumbling
stomach.

Target Customer
The majority of our target customer are people who need a best salon services like
students, young professionals, mothers and adults. This means that our product and services will
have to be focused on the wants, needs and demands of this group of people.
We will be targeting male and female clients who are fashion conscious and food lover.
Clients are mostly women, but we will make sure to include men who fit the criteria as well.
Almayda, Manilyn Dela Cruz, Aira Joyce Politud, May Shane
Arento, Leah Emolaga, Angeline

Proposal and Solution:

Proposal: There is a demand for high fashion haircuts, manicures, and pedicures at
reasonable prices. Men and women should not need to sacrifice their essentials to get a treatment
that makes them feel good about themselves.
Solution: Star Espresso is a beauty salon dedicated to consistently providing high
customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable
atmosphere at a reasonable price/value relationship. We will also maintain a friendly, fair, and
creative work environment, which respects diversity, ideas, and hard work.

Products and pricing:

HAIR SERVICES
BLOW DRY 399.00
BLOW DRY WITH CURLING OR FLAT IRON 649.00
HAIR CUT WITH BLOW DRY 499.00
HAIR CUT 500-1,000.00
FORMAL HAIR DESIGN 1000-2499.00

COLOR
BASIC TINT 499.00
ORGANIC COLOR 699.00
FULL HIGHLIGHTS 749.00
PARTIAL HIGHLIGHTS 499.00
GLOSS 499.00
CONDITIONING TREATMENT 449.00
(Color correction requires consultation)

TEXTURIZING
PERM 1000.00
RELAXER 1000-1500.00
Almayda, Manilyn Dela Cruz, Aira Joyce Politud, May Shane
Arento, Leah Emolaga, Angeline

NAIL SERVICES
MANICURE 499.00
PEDICURE 499.00
ACRYLIC FULL SET 799.00
ACRYLIC FILL 749.00
PINK AND WHITE FULL SET. 789.00
PINK AND WHITE FILL 799.00
POLISH CHANGE 399.00
GEL POLISH 599.00

FOOD
SPAGHETTI WITH POACHED EGG, BACON
AND CHEESE BURGER 399
FRIED NOODLES WITH CHICKEN CUTS
IN TOMATO SAUCE 349
CHEESY HOTDOG SANDWICH
WITH FRIES AND NACHOS 349
VEGETARIAN BURGER 299
ICE CREAM COME IN 3 FLAVORS
(VANILLA, CHOCOLATE AND COOKIES AND CREAM) 199

BEVERAGES
ESPRESSO 129
MACCHIATO 149
BLACK COFFEE 99
ORANGE JUICE (BY GLASS) 99
FRUIT TEA REGULAR SIZE COMES IN 5 FLAVORS
(GREEN APPLE, LEMON HONEY, WINTERMELON,
STRAWBERRY, MANGO PEACH) 129
MILKTEA REGULAR SIZE COMES IN 5 FLAVORS
(OKINAWA, MATCHA, COOKIES N’ CREAM
Almayda, Manilyn Dela Cruz, Aira Joyce Politud, May Shane
Arento, Leah Emolaga, Angeline

CLASSIC TEA AND HONEY DEW) 129

(ADDITIONAL MAY BE AVAILABLE OPUN REQUEST)

Financial Plan
Equipment: 80,000
Rent: 10,000 per month
Water: 1000 per month
Electricity: 4000 per month
Salaries: 30,000 per month
Food supplies: 10,000 per month
Internet: 999 per month
Total: 150,000

Expected Profit:
Salon: 100,000
Food: 50,000
Almayda, Manilyn Dela Cruz, Aira Joyce Politud, May Shane
Arento, Leah Emolaga, Angeline

References
https://www.google.com/search?q=fancy+milktea+flavors&rlz=1C1BNSD
https://www.pinterest.ph/stairwaycafeandsalon/salon-and-cafe-quotes/
https://thebrandboy.com/beauty-salon-about-us/
https://www.openrice.com/en/hongkong/p-cafe-salon-p6457522
https://belliatasalonsoftware.com/salon-goals-objectives
https://www.bplans.com/hair-and-beauty-salon-business-plan/
https://www.preview.ph/culture/la-provence-bgc-a00240-20171226