Sheets Sheet Type Description Link

Model Assumptions Description of Sheets Model

List Assumptions Lists and model assumptions List
Ops Ops Operational metrics Ops
KPI KPI Key Perf Indicators KPI
Data Data Key Financial Data in the model Data
Calc Calculations sheet Primary calculations page Calc
Chart Calculations sheet Pivot table controlling the model Chart
Check Error trapping Checks and balances for the model Check
Dash Output Sheet Primary output page Dash
Years Years Chosen Check
2017 2018 2020 Model OK
2018 2019 Check Model
2019 2020
2020
State Region Activity 2017 2018 2019 2020
NSW Marketing Ops Effectiveness 93% 99% 83% 78%
NSW IT Ops Effectiveness 98% 96% 93% 96%
NSW Sales Ops Effectiveness 93% 94% 91% 97%
NSW Strategy Ops Effectiveness 92% 97% 85% 81%
NSW Finance Ops Effectiveness 86% 93% 87% 83%
NSW HR Ops Effectiveness 98% 92% 93% 98%

QLD Marketing Ops Effectiveness 93% 90% 81% 83%

QLD IT Ops Effectiveness 92% 95% 95% 98%
QLD Sales Ops Effectiveness 80% 84% 86% 81%
QLD Strategy Ops Effectiveness 82% 87% 92% 87%
QLD Finance Ops Effectiveness 90% 88% 95% 90%
QLD HR Ops Effectiveness 97% 96% 95% 94%

TAS Marketing Ops Effectiveness 92% 96% 82% 79%

TAS IT Ops Effectiveness 86% 89% 95% 94%
TAS Sales Ops Effectiveness 88% 94% 93% 91%
TAS Strategy Ops Effectiveness 90% 83% 92% 94%
TAS Finance Ops Effectiveness 84% 83% 87% 92%
TAS HR Ops Effectiveness 86% 92% 94% 92%

VIC Marketing Ops Effectiveness 81% 83% 82% 85%

VIC IT Ops Effectiveness 97% 97% 81% 80%
VIC Sales Ops Effectiveness 80% 86% 95% 99%
VIC Strategy Ops Effectiveness 83% 85% 85% 82%
VIC Finance Ops Effectiveness 90% 86% 89% 89%
VIC HR Ops Effectiveness 84% 90% 82% 88%

NSW Marketing Projects 22 28 31 26

NSW IT Projects 31 42 37 34
NSW Sales Projects 26 34 29 33
NSW Strategy Projects 27 30 38 32
NSW Finance Projects 12 14 18 26
NSW HR Projects 9 7 11 3

Marketing Risks 12 7 7
IT Risks 18 20 23
Sales Risks 19 26 31
Strategy Risks 20 27 29
Finance Risks 16 14 15
HR Risks 17 25 24
Year Desc Jul Aug Sep Oct Nov Dec Jan
2017 CF 58 46 99 65 55 64 22
2018 CF 71 58 66 54 94 97 56
2019 CF 60 65 68 16 53 56 49
2020 CF 69 92 75 37 31 82 33

Year Desc Jul Aug Sep Oct Nov Dec Jan

2017 Days Payable 48 60 70 67 64 52 46
2018 Days Payable 50 52 52 47 58 56 66
2019 Days Payable 50 65 55 65 64 45 46
2020 Days Payable 48 63 60 70 68 45 56

Year Desc Jul Aug Sep Oct Nov Dec Jan

2017 Days Receivable 45 67 47 54 69 60 66
2018 Days Receivable 62 54 67 57 68 45 63
2019 Days Receivable 59 63 54 60 52 57 49
2020 Days Receivable 61 47 65 66 65 49 59

Year Desc Value

2017 DSCR 1.2
2018 DSCR 1.3
2019 DSCR 1.4
2020 DSCR 1.45

Year Desc Value

2017 NPM 22%
2018 NPM 24%
2019 NPM 21%
2020 NPM 26%

Desc Youtube FB Pinterest

2017 0.33 0.44 0.23
2018 0.31 0.42 0.27
2019 0.4 0.35 0.25
2020 0.5 0.33 0.17

Desc Poor OK Actual Target

2017 20% 25% 28% 30%
2018 20% 25% 31% 33%
2019 20% 25% 42% 36%
2020 20% 25% 51% 45%
Feb Mar Apr May Jun
40 58 101 25 23
85 53 23 57 68
24 66 22 13 44
58 70 40 55 85

Feb Mar Apr May Jun

46 65 62 53 46
67 67 70 57 67
54 49 55 64 62
67 58 63 58 53

Feb Mar Apr May Jun

68 61 70 65 68
51 60 60 66 49
55 66 62 55 61
67 54 59 53 59
Year Desc State Marketing IT Sales Strategy Finance HR
2018 Expenses NSW 60 72 70 20 15 13
2018 Expenses QLD 15 55 120 17 9 8
2018 Expenses TAS 20 90 35 12 6 6
2018 Expenses VIC 5 22 22 7 4 3
Total 100 239 247 56 34 30

2018 Revenue NSW 90 108 105 30 23 20

2018 Revenue QLD 23 83 180 26 14 12
2018 Revenue TAS 30 135 53 18 9 9
2018 Revenue VIC 8 33 33 11 6 5
Total 150 359 371 84 51 45

2019 Expenses NSW 54 65 63 18 14 12

2019 Expenses QLD 14 50 108 15 8 7
2019 Expenses TAS 18 81 32 11 5 5
2019 Expenses VIC 5 20 20 6 4 3
Total 90 215 222 50 31 27

2019 Revenue NSW 81 97 95 27 20 18

2019 Revenue QLD 20 74 162 23 12 11
2019 Revenue TAS 27 122 47 16 8 8
2019 Revenue VIC 7 30 30 9 5 4
Total 135 323 333 76 46 41

2020 Expenses NSW 49 58 57 16 12 11

2020 Expenses QLD 12 45 97 14 7 6
2020 Expenses TAS 16 73 28 10 5 5
2020 Expenses VIC 4 18 18 6 3 2
Total 81 194 200 45 28 24

2020 Revenue NSW 73 87 85 24 18 16

2020 Revenue QLD 18 67 146 21 11 10
2020 Revenue TAS 24 109 43 15 7 7
2020 Revenue VIC 6 27 27 9 5 4
Total 122 290 300 68 41 36
Totl Staff
250 12
224 10
169 7
63 4
706

375
336
254
95
1,059

225 12
202 8
152 5
57 3
635

338
302
228
85
953

203 11
181 6
137 4
51 3
572

304
272
205
77
858
Year Desc State Marketing IT Sales Strategy Finance HR
2020 Revenue NSW 72.9 87.48 85.05 24.3 18.225 15.795
2020 Revenue QLD 18.225 66.825 145.8 20.655 10.935 9.72
2020 Revenue TAS 24.3 109.35 42.525 14.58 7.29 7.29
2020 Revenue VIC 6.075 26.73 26.73 8.505 4.86 3.645
Total 122 290 300 68 41 36

Year Desc State Marketing IT Sales Strategy Finance HR

2020 Expenses NSW 48.6 k 58.3 k 56.7 k 16.2 k 12.2 k 10.5 k
2020 Expenses QLD 12.2 k 44.6 k 97.2 k 13.8 k 7.3 k 6.5 k
2020 Expenses TAS 16.2 k 72.9 k 28.4 k 9.7 k 4.9 k 4.9 k
2020 Expenses VIC 4.1 k 17.8 k 17.8 k 5.7 k 3.2 k 2.4 k
Total 81 k 194 k 200 k 45 k 28 k 24 k

2020 EBIT NSW 24.3 29.2 28.4 8.1 6.1 5.3

2020 EBIT QLD 6.1 22.3 48.6 6.9 3.6 3.2
2020 EBIT TAS 8.1 36.5 14.2 4.9 2.4 2.4
2020 EBIT VIC 2.0 8.9 8.9 2.8 1.6 1.2
2020 Total 41 k 97 k 100 k 23 k 14 k 12 k

CY Year Desc State Marketing IT Sales Strategy Finance HR

2020 Ops Effectiveness NSW 78% 96% 97% 81% 83% 98%
2020 Ops Effectiveness QLD 83% 98% 81% 87% 90% 94%
2020 Ops Effectiveness TAS 79% 94% 91% 94% 92% 92%
2020 Ops Effectiveness VIC 85% 80% 99% 82% 89% 88%

PY Year Desc State Marketing IT Sales Strategy Finance HR

2019 Ops Effectiveness NSW 83% 93% 91% 85% 87% 93%
2019 Ops Effectiveness QLD 81% 95% 86% 92% 95% 95%
2019 Ops Effectiveness TAS 82% 95% 93% 92% 87% 94%
2019 Ops Effectiveness VIC 82% 81% 95% 85% 89% 82%

Year Desc CY PY
2020 CF 85 k 44 k
2020 DSCR 1.45
2020 NPM 26.0%

Year Desc Jul Aug Sep Oct Nov Dec Jan

2020 Days Payable 69.00 92.00 75.00 37.00 31.00 82.00 33.00
2019 Days Payable 59.00 63.00 54.00 60.00 52.00 57.00 49.00

2020 Days Receivable 61.00 47.00 65.00 66.00 65.00 49.00 59.00
2019 Days Receivable 59.00 63.00 54.00 60.00 52.00 57.00 49.00

Desc Desc 2020 2019

Social Youtube 50% 40%
Social FB 33% 35%
Social Pinterest 17% 25%
Total Staff
303.75 0
272.16 0
205.335 0
76.545 0
858 k

Total Staff
202.5 k 11
181.4 k 6
136.9 k 4
51.0 k 3
572 k 24

101.3
90.7
68.4
25.5
286 k

Feb Mar Apr May Jun Avg

58.00 70.00 40.00 55.00 85.00 60.6
55.00 66.00 62.00 55.00 61.00 57.8

67.00 54.00 59.00 53.00 59.00 58.7

55.00 66.00 62.00 55.00 61.00 57.8
eCommerce 2020
Poor 20%
OK 25%
Actual 51%
Target 45%

Target Val 45%

Target Cat 2

Desc Actual Poor OK

Grad 0% 20% 5%
Actual 51% 0% 0%
Gradation2 0% 20% 5%

EBIT 2020
Poor 100
OK 200
Actual 285.93
Target 300

Target Val 300

Target Cat 2

Desc Actual Poor OK

Grad 0 100 100
Actual 286 0 0
Gradation2 0 100 100
Metric 2020 Check
Revenue 857.79 0
Expenses 571.86 0
EBIT 285.93 0

Metric 2020 Check

Staff 24 0

Check 0

Basic Check 0

Model Status Model OK

 3
Dashboard Revenue Expense Staffing
Marketing Information Tech
Expense by Dept

72.9 k
48.6 k
58.3 k

44.6 k

16.2 k
12.2 k 17.8 k
4.1 k

NSW QLD TAS VIC NSW QLD TAS VIC

Strategy Finance
Expense by Dept

24 k NSW 18 k NSW

21 k QLD 11 k QLD

15 k TAS 7k TAS

9k VIC 5k VIC

NSW Operational Effectiveness YOY QLD Operational Effectiveness YOY

CY PY CY PY

96% 97% 98% 98% 90% 94%

78% 81% 83% 83% 81% 87%

Marketing IT Sales Strategy Finance HR Marketing IT Sales Strategy Finance HR

Check Model OK
taffing 858 k
Group Revenue
572 k
Group Expense
24
Staff
26,0%
Net Profit Margin

Sales Revenue by State 000s

97.2 k NSW 304 k

QLD 272 k
56.7 k
TAS 205 k
28.4 k
17.8 k VIC 77 k

NSW QLD TAS VIC

HR Staffing by State

16 k NSW
NSW €€€€€€€€€€€
QLD €€€€€€
10 k QLD
TAS €€€€
7k TAS

4k VIC
VIC €€€

veness YOY TAS Operational Effectiveness YOY VIC Operational Effectiveness YOY
CY PY CY PY

94% 91% 94% 92% 92%

90% 94% 79% 99% 89%
85% 80% 82% 88%

Finance HR Marketing IT Sales Strategy Finance HR Marketing IT Sales Strategy Finance HR

 26,0% 1,45
Net Profit Margin Debt Coverage Ratio €
2018 2019 ● 2020

Cash Flow CY 85 k h

Payable Avg 60,6 i

Receivable Avg 58,7 h

Social Spend YouTube FB Pinterest

CY PY
11
17% 25%
6 40%
50%
4
33%
35%
3
Youtube FB Pinterest Youtube FB Pinterest

veness YOY % of eCommerse Sales Actual V Target

Actual V Target

0% 10% 20% 30% 40% 50% 60%

EBIT
82% 89% 88%

0k 50 k 100 k 150 k 200 k 250 k 300 k 350 k

trategy Finance HR