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REACTION
PAPER

BY:
MYRNA A. PETALVER

Name: MYRNA A. PETALVER

Colegio de Dagupan
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Topic: REACTION PAPER IN METHODS OF QUALITATIVE RESEARCH:

QUALITATIVE vs. QUANTITATIVE METHODS

Professor: JOEY L. CASERIAL, Ed. D.

Subject: METHODS OF QUALITATIVE RESEARCH

I. INTRODUCTION

Research methods are a broad term. While methods of data

collection and data analysis represent the core of research methods, we have to
address a range of additional elements within the scope of our research. The
most important elements of research methodology expected to be covered in
business dissertation at Bachelor’s, Master’s and PhD levels include research
philosophy, types of research, research approach, methods of data collection,
sampling and ethical considerations.

II. BODY

There are two general types of data. Quantitative data is information

about quantities; that is, information that can be measured and written down
with numbers. Some examples of quantitative data are your height, your shoe
size, and the length of your fingernails. Speaking of which, it might be time to
call Guinness. You've got to be close to breaking the record.Qualitative
data is information about qualities; information that can't actually be
measured. Some examples of qualitative data are the softness of your skin,
the grace with which you run, and the color of your eyes. However, try telling
Photoshop you can't measure color with numbers.

III. CONCLUSION

Colegio de Dagupan
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The key difference between quantitative and qualitative methods is

their flexibility. Generally, quantitative methods are fairly inflexible. With
quantitative methods such as surveys and questionnaires, for example,
researchers ask all participants identical questions in the same order. The
response categories from which participants may choose are “closed-ended” or
fixed. The advantage of this inflexibility is that it allows for meaningful comparison
of responses across participants and study sites. However, it requires a thorough
understanding of the important questions to ask, the best way to ask them, and
the range of possible responses. Qualitative methods are typically more flexible –
that is, they allow greater spontaneity and adaptation of the interaction between
the researcher and the study participant. For example, qualitative methods ask
mostly “open-ended” questions that are not necessarily worded in exactly the
same way with each participant. With open-ended questions, participants are
free to respond in their own words, and these responses tend to be more
complex than simply “yes” or “no.”

IV. REFERENCE

https://research-methodology.net/research-methods/.
https://www.skillsyouneed.com/learn/research-methods.html.
http://www.businessdictionary.com/definition/research-methodology.html.
https://course.ccs.neu.edu/is4800sp12/resources/qualmethods.pdf

Colegio de Dagupan