CASE STUDY OF NILKAMAL

What is Nilkamal ?

 India's leading manufacturer who does plastic moulded products.

 A company with professionals who have an experience of over five decades.
 Total revenue exceeded to 2160 cr. till 2018 as per statistics.
 one of the first Indian companies to launch stores for home decors in 2003.

Achievements and marketing strategy implemented year on year

 1934 : Started manufacturing plastic buttons.

 1956 :  Company name "National plastic" started  plastic processing as moulded products.
 1981 :  Nilkamal plastic has become individual venture run by brothers Mr. Vaman rai and Mr. Sharad Parekh
 1983 :  Started manufacturing milk crates when flood operation was in boon.
 1990 : Started manufacturing moulded furniture.
 2003 : Introduced home furniture, contract to furnish office. Stated Branding campaign by entering in 2003 world
cup When India enters in finals by putting 2.5 cr.

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Brand Identity
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Perception
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Brand Association

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 Brand image

Brand Identity
Brand Association

TDC
BRAND
Brand Loyalty EQUITY Brand
Awareness

Customer
Perception