HYDERABAD | MONDAY 28 APRIL 2014

|III
Young Hans

PAY AS MUCH In this new series, we will

publish case studies to help Essay writing
B-BUZZ

management students get

an insight into the various

AS YOU WEIGH strategies companies across

the world has adopted

U
nlike in other forms
of travel, air travel
has many unique
rules. It is the only mode
where the luggage is taken
away from us. We are sub-
jected to many searches and
have to spend as many hours
waiting as the number of
hours which are taken to fly.
The frequent bone of con-
tention is the baggage that is
allowed free. Many airlines
allow 15 kgs in domestic sec-
tors. If the weight is over
even by as much a half a kg
the airlines will demand that
the customer pay excess bag-
gage charges.
In this scenario, Samoa
airlines has come in with a
new concept ‘pay by
weight’. This is how it
works. The customer has to
give Samoa his weight. Then
he has to tell Samoa how
much baggage he wants to
take, the customers can take
as many bags as he likes but
has to give Samoa the in-
tended total of his baggage
in kilos (a kilo is 2.2 pounds)
The Samoa system will
add all of this together and
charge by the kilo against
the sector fare and that will
be the customer’s total air-
fare. On payment the cus-
tomer will have a page to
download and bring with
him when he checks in.
If the customers are trav-
eling as a group and paying
as one then follow the same
process for each
member and again the sys-
Read about how Samoa tem will add all the weights
and calculate the total cost
Airlines proved that a based on the kilo rate for the
sector.
simple and smart business How does this help the cus-
tomer: By knowing the
strategy of letting customers weights, Samoa can make
book their tickets according to some arrangements for the
best seat for the customer for
the total weight of their and ease of travel and get cus-
tomer more leg room and a
their baggage has earned more spacious seating.
Samoa will weigh every-
them loyal customers thing.
Logic of paying by weight:
An Aircraft can only pro-
vide a certain amount of
weight on each and every
sector for Samoa to sell, so
Samoa’s commodity is
weight!
Samoa gears its price per
kilo by working it to pay for
the sector and its objective is
to carry the full payload –
and give everyone equal
comfort and to maximize its
efficiency so it can offer
lower rates.
So the more Samoa know
about actual weight the
more efficient it can be at
reaching the target then,
thus bringing its cost per
kilo down and the benefit
can be passed to the cus-
tomer. The Benefit is the
best price Samoa can deliver
for anyone needing to send
weight (either cargo or pas-
sengers) on any of its sec-
With majority of population gaining weight more than required, the airline tors.
came up with this strategy. It also makes travellers journey comfortable Samoa knows that weight
in advance
EDN ALERTS
Asst Comdt exams on July 13
U nion Public Service
Commission – UPSC
has announced Assistant
Commandants for Central
Armed Police Forces vacan-
cies. As per the notification
so it can place the customer
or at least it can try to get
the customer space and a
seat which is comfortable
and Samoa can do that by
removing seats, increasing
pitch between rows, and
leaving areas unoccupied –
and if the customer can
nominate a companion,
Samoa know their weight
and it can try to give the cus-
tomer the combination they
deserve and for the larger
and heavier customers Explore your imagination with
Samoa will try to give ample words by sending in your essays
space.
Benefits for families: No to Young Hans. Topic for this
more paying for seats for the
kids at adult seat fare prices
week is ‘How can one creatively
or half adult seat fare prices. spend time during power cuts?’
Total up their individual
weights and the children get Students from Class V to Class X
their seats at the same per
kilo rate as everyone else on
can send in essays. Three best
the aircraft pays. essays will be awarded prizes
About cargo or unaccompa-
nied baggage: With Samoa
worth Rs 500, Rs 300, Rs 200
the customer can book the depending on how best it is. Oh
cargo onto any particular
flight. Cargo rates are the wait, before you start imagining,
same as passenger rates be-
cause a kilo…is a…kilo.. The
go through the set of hurdles you
only addition to cargo fees have to overcome.
would be when a luggage
needs special handling. 1. The essay should not be more
Samoa wants to reinvent ways
to make air travel a new expe- than 350 words
rience.
(The author is a Professor - 2. Inputs should not be taken
Marketing and Chairman - Post from Google. We can track
Graduate Programmes at Siva
Sivani Institute of Management copy paste essays through our
a premier B-school in Secunder-
abad India. Blog: www.dranil-
software.
marketingmusings.blogspot.in)
3. Send your name, class, school
name, phone number and
photo along with the essay
which should reach us by April
30 noon.
5.Essays can be sent by mail to
younghans@hmtv.in or can be
sent by post to Essay
Competition (mention topic),

The Golden Deer there are 136 vacancies in var-

R ama, Sita and Lak-
shmana lived in the
Dandaka forest. One
day a beautiful deer
with golden skin came
that way and started
grazing near their
ashrama.
ious CAPF departments.
UPSC will conduct a recruit-
ment exam for AC posts on
c/o The Hans India, Plot No 6,
Anupuram Colony A S Rao
July 13 all over India. Nagar, Hyderabad, Andhra
"Sita, I shall. catch it
alive, or l shall kill it,
peal for help from
Rama, Sita thought that
Candidates need to login to
www.upsconline.nic.in web-
Pradesh 500062. 040-49494545.
and give you its beauti- Rama was in danger. So site and have to apply through It can also be hand delivered to
ful skin." she asked Lakshmana online only. There is no option 12. Exam date is July 13 notification visit
Before leaving, he to run to Rama’s rescue. of offline application proce- Admit Cards will be avail- http://www.upsc.gov.in/ex the same address.
dure. able for download 15 days be- ams/notifications/2014/capf
called Lakshmana and But Lakshmana tried
Last date to apply is May fore the exam. For detailed /CAPF-2014%20(1).pdf
told him, "Lakshmana, to set her fears at rest.
don’t leave Sita alone. It "Rama can never be in

Green Chemistry centres needed: Govt

Diamonds and other
gems appeared to shine
from its body. Sita, who
saw it, was charmed by
it. She wanted to have it
as a pet in the ashrama.
So she called out to
Rama, "My Lord, here is
a beautiful deer; come
and have a look at it."
Rama and Lakshmana
saw it. Rama too was
charmed by it. Laksh-
mana, however, felt
that it was not a real
deer. He said, "This ap-
pears to be the magic
of some Rakshasa."
Sita said, "No. it is
not." Then she turned
to Rama. “Please catch
it!" she pleaded. “I want
to keep it as
a pet. If you
cannot
catch it
alive, at
least get me
its beautiful
skin."
Rama
wanted to
please Sita.
He took his
bow and
arrow. He
assured her,
may take some time be- danger. The cry may be
fore I return with the a trick to lure me from
deer." here. So please do not
Rama started chasing worry," said Laksh-
the deer. It ran here and mana. OUR BUREAU
Research in polymers and coatings to be pushed ward, industry and research
there. Sometimes it just But Sita would not ac- institutes need to come to-
disappeared. Thus, it
drew Rama a long way
cept this. She cried. She
even scolded Laksh-
U nion Government has
strongly felt the need of
setting up of more number of
gether and take a joint initia-
tive of developing sustainable
technologies for polymers
from the ashrama. mana. She also accused green chemistry centres to de- and coatings for wide rang-
At last Rama aimed him of disloyalty. So velop environmentally ing industrial applications.
an arrow at the deer Lakshmana unwillingly friendly technologies. Speak- The main aim of this sympo-
ing at the two-day national sium is to bring different or-
and shot it. Unable to went in the direction of symposium on Polymers and ganisations together on one
bear the pain, the deer the voice, leaving Sita Coatings (NCPC-2014) at platform and to discuss re-
called out in Rama’s alone. CSIR-IICT here on Friday, cent developments and un-
voice. "Ah, Lakshmana! Ravana, who was hid- Dr AJV Prasad, IAS, Joint derlying challenges in the
Secretary, Min. of Chemicals area of, paints/coatings, au-
Ah, Sita!” and died. ing near, entered the
and Fertilizers, Government tomotive painting, paint recy-
This deer was really a ashrama at once, and of India mentioned that India cling, structure property
Rakshasa whose name carried Sita away to is the largest consumer of evaluation, biomaterials, flu-
was Mareecha. He was Lanka. polymers and coatings and oropolymers, strategic appli-
the uncle of the Rak- - (From Culture the main users are the con- cations etc.
struction and automobile in- Dr M Lakshmi Kantam,
shasa King, Ravana. Course-BVB) dustry. He also emphasised Director, IICT mentioned
On hearing the ap- that India should change its R that IICT and other 6-CSIR
& D (Research and Develop- laboratories will be working
ment) spending policies, on a project entitled ‘Intel-
which is very less when com- coat’ and this project will be
pared to China and other Eu- Dr M Lakshmi Kantam, Director, CSIR-IICT Presenting a memento to the Chief Guest, Dr sponsored by all major coat-
ropean countries. He also AJV Prasad, IAS, Jt. Secretary, Dept. Of Chem & Fertilizers, GoI, New Delhi at the ing industry of the country.
said that polymer and paint National Symposium on Polymers and Coatings at CSIR-IICT, held on Friday Delegates from industry,
industry should come for- academia and R&D insti-
ward and have more interac- and materials research group being used in almost all the ings, adhesives, inks, health- tutes are participating in the
tions and share their of IICT, for the promotion of sectors such as healthcare, in- care etc. Coating science is a symposium. Eighteen distin-
problems and views with R & science and to strengthen in- frastructure, housing, indus- perfect example of interdisci- guished speakers from differ-
D institutes like IICT and he stitute-industry interactions trial, strategic, automotives, plinary research and it in- ent industries and institutes
assured that it will be fully India is fast becoming a aerospace etc. IICT has con- volves expertise in polymers, across the country will be de-
supported by the union gov- manufacturing hub and Poly- tributed immensely to the de- materials, organic/inor- livering the lectures. More
ernment. mers and Coatings play an velopment of different types ganic/physical chemistry, than 50 researchers displayed
The symposium was or- important role in this devel- of polymers and chemical and design engi- their research results in form
ganised by Polymers and opment either directly or in- materials/biomaterials for neering, rheology, etc. of posters during the sympo-
functional materials division directly. Today polymers are applications in paints, coat- To take this research for- sium.