PRESENTATION ON

JET AIRWAYS

BY-
SURBHI RASTOGI
SHASHI KUMAR JHA
ASHISH CHODHARY
BOBBY SOM
WELCOME
CO TO
O JET AIRWAYS
A A S
X Jet Airways
y was started byy Naresh Goyal.
y
X Itwas incorporated as an air taxi operator on 1 April
1992.
X It started commercial operations on 5 May 1993 with a
fleet of four leased Boeing 737-300 aircraft.
aircraft
X Fleet Size-118 (including subsidiaries).
X Hub-Chhatrapati Shivaji International Airport
(Mumbai) (Primary & Maintenance Base).
X Secondary Hubs-Brussels Airport, Chennai Airport,
Delhi Airport.
TAG LINE…………..
LINE

IT’S
IT S A NEW WAY TO
FLY…..
Market Share
S

Spice Jet 
Spice Jet
17%
Jet Airways+Jet 
Lite
Go Air
Go Air 23%
9%

Air India
20% Indigo
31%

Mantra
0% Chart issued by DGCA
 STP OF JET AIRWAYS

SEGMENT TARGET POSITIONING

• CORPORATE • PREMIUM
• ECONOMIC CLASS • BUSINESS
CLASS • UPPER CLASS
• FIRST MIDDLE
CLASS CLASS
Marketing
i Strategies
S i

Affiliate Removingg a
Partnership with
marketing Row to Gain
UTV.
programme passenger space

Alliance with
kingfisher E-Marketing
airline
COST STRUCTURE
FUEL COST

AIRCRAFT
EMPLOYEE
MAINTENANCE
COST
COST

SELLING AND
OTHER
DISTRIBUTION
EXPENSES
EXPENSES
 BUDGET
PARTICULARS AMOUNT DAYS WORD/ ADD
PER DAY
NEWSPAPER
-HIGH 5000 3 30
COVERAGE
- LOW 2000 3 50
COVERAGE

T.V
-HIGH LEVEL 100000 10 5
LOW LEVEL
-LOW 65000 5 3
MAGAZINES
- HIGH 7000 5 100
-LOW 4000 5 70 Decembe
9
r 9, 2015
Customer Loyalty
Current Service Offerings
Jet Privilege

Blue Silver Platinum

Blue Plus Gold

JPMiles
P il – Theh numberb off BBase JPMiles
P il earned d iis the h
direct travelled distance between the originr 9,and
Decembe
10
2015

destination city-pair. JPMiles earned are based on the

fare and cabin travelled.
Current Service Offerings

Jet Konnect

X Launched on 8 May 2009 to close down loss making

routes
X Divert p
planes to more p
profitable routes with higher
g
passenger load factors.
X Started 54 flights a week, rose to 125 flights, target of
160 flights
g a week

Jet Escapes

Decembe
11
A holiday package to a particular destination
r 9, 2015
X

X Option to earn JPMiles on each holiday availed

Current Service Offerings

Jet Lite

X Acquisition of Sahara Airlines

X Low cost carrier
X Wider reach

Jet Kerala/ Jet2IncredibleMP

X Tourism packages to Kerala and Madhya Pradesh

X S
Special
i l offers
ff during
d i summer vacations
i and
d new year
Decembe
12
r 9, 2015
IT’S
IT S A NEW WAY TO FLY…….
FLY
THANKSSS
.