De La Salle–College of Saint

Benilde
School of Design and Arts
Multimedia Arts Program

Patrick Jun S. Deacosta

11066083
AVP
CONCEPT PAPER
VIDPRD

PROJECT TITLE STREET FOOD IN CEBU

TOTAL RUNNING TIME Approx 6-7 mins

CLIENT / PRODUCT “Street Food” brings viewers to some of the world’s most
BACKGROUND vibrant cities, where the rich culture of street food is
explored. This story highlights the perseverance and
culture that bring to life to various Cebu’s cuisine.

Benefitting from the rich biodiversity of the land and sea,

Florencio Escabas “Tatay Entoy” makes a reef eel soup
held dear by the city’s many residents. And Leslie
Enjambre makes the famous lechon in Cebu.

Street in Cebu developed over the centuries because

Cebu is one of the main trading ports in the Philipines.
Street vendors prepared food to serve these people. And
you see a lot of people still enjoying the same meals that
have been cooked for generation.

It is where you learn about history and culture of other

people. Street Food is an exploration not just of a city’s
food, but of the conditions that have pushed people into
creating dishes by only using the cheapest, most readily
available ingredients.

AVP OBJECTIVE/S 1. To present how Street Food grows and started in

Cebu.
2. To promote the Philiipine Tourism all over the
world.
3. To promote the Cebuano dishes and lifestyle.

TARGET AUDIENCE Filipinos and Tourists visiting Cebu, Philipines. Ages 7

years old and above, Male & Female, B & C social
 classes

CREATIVE TREATMENT The AVP will have a modern Cebuanos feel into taking
inspiration from Street food Asia shows in Netflix. Similar
to other food shows where you get to travel to exciting
cities without leaving the comfort of your home. It will be
a traditional AVP with modern elements for added
entertainment value.

The AVP will have Archival footage combined with face to

face interviews and follows street food vendors and their
history, which is intertwined with the big picture of how
influential street food is on their native country.

The AVP will have a consistent color scheme and tone

throughout the video. Tones of ocean blue and festival
colors will be applied.

The voice over will make use of a voice talent with a

enthusiastic voice.

Talents will look like an average to poor Filipino in his

mid-seventies. Poverty looking. A very convincing make-
up is essential to pull the sequence off.

The AVP will mainly use Folk-like music such as culture

songs of Cebuanos. An alternative to the interview
scenes would be mainly light music most especially for
showing of street food in high angle shots. The OBB and
credits will make use of Philippine folk with upbeat music.

KEY MESSAGE Street Food exists to provide food for the family.

SCRIPT/SEQUENCE OUTLINE AVP

TRT : 6-7 mins
STREET FOOD IN CEBU

 INTRO
Story of Tatay Entoy (1 min)
“The Viagra of the Cebuanos
Start Sunrise over Ocean view shot
V.O/Head interview of Tatay Entoy talks about his
dishes.

Opening of the title show (5 sec)

“Street Food of Cebu”
Font with black screen
Shows the Philippine map
V.O/Head interview of Tatung Sarthou talks about
Philippine History and Popular streetfood in Cebu

Story of Leslie Enjambre (1 min 30 sec)

“I am the best”
Start scene of how to cook the Lechon
V.O/Head interview of Leslie shared about her
grandmother about how the start of Lechon of her
life.

Back to story of Tatay Entoy (2 min)

“Life with his wife”
Wide shot of Ocean view
Some Image inserts possible:
Old picture of tatay Entoy
Old picture with his wife, Bernarda
Old picture of their four children.
V.O/Head interview of Tatay Entoy talks about his
wife and his business

Tatay Enjoy Popular Dishes (1min 30sec)

“Nilarang bakasi with reef eel’s soup.”
Start Scene of Tatay Entoy’s carinderia with
Ocean View at the background
V.O/Head interview of Tatay Entoy talks about his
future.
V.O/Head interview of Beda daughter of Tatay
Entoy shared how to handle the business of her
father.

“Most Popular Streetfood in Cebu” (20 sec)

High Angle Shot and Zoom in of popular
streetfood:
Chicharon, Tuslob-buwa, Lumpia, Lechon and
Nilarang Porcupine fish.

Credits (10 sec)

With background music of Philippines Folk
Music.