Profiling The Local Tourism Industry: Supplemental Reading

Profiling the Local Tourism Industry
Supplemental reading
1
Supplemental reading 1 Profiling the Local Ttourism Industry
This supplemental reading of the Tourism Guidebook will help LGUs:
• Prepare an inventory of tourism resources and assets in the locality;

• Assess the situation of tourism in the area;
• List down potential safety and security risks and natural hazards in the locality; and
• Prepare a profile of tourists and visitors in the locality.
The Philippines is a beautiful country endowed with rich, diverse natural, cultural and historical assets that
visitors and locals alike can enjoy. Our tourism industry is a testament that truly, it’s more fun in the Philippines!
Every municipality or city has the potential to become a tourist destination and/or provide services for the
tourism industry within the province or region. Whether your Local Government Unit (LGU) is still starting
to develop local tourism or tourism is already a thriving local industry, it is important to make an inventory
of your tourism resources and assets so that they can be optimized and sustained. The process of making a
profile of the local tourism industry also entails identifying tourism and related problems so that they can be
solved and minimized.
This section requires you to make a profile of tourism resources in your LGU that you can use in preparing
your Tourism Development Plan (TDP). The profile of the local tourism industry includes the following
components (Inskeep, 1999):
Transportation
Tourist attraction and activities
Accommodation
Other tourist facilities and services
Institutional elements
Other infrastructure
Figure 1. Components of the Local Tourism Industry
International Tourist Market G

estic & roup
Dom Tourist Attractions s
and Activities
Transportation Accommodation
Natural and
Socioeconomic
Other Environment Other Tourist
Infarastructure Facilities and
Services
Institutional
R es
iden Elements tie s
ts’ Use acili
of Tourist Attraction and F
Source: Inskeep, 1999
-1
Supplemental reading 1 Profiling the Local Tourism Industry
Accomplish the following forms and templates provided to complete the inventory of your LGU’s
tourism resources and assets. You may find the pull-out worksheets for you to fill out at the Annexes.
Examples are provided to serve as guide.
If you are already using the DOT-JICA Tourism Statistics Manual for Local Government Units, you may
already refer to the Inventory Data Sheet produced for your LGU.
Box 1. Basic LGU Information
Name of LGU: _______________________________________________________
Province:_______________________ Region:_________________________
Population:_____________________ Land Area:______________________
Number of barangays:____________ Ethnic groups:___________________
Religions:______________________ ___________________
______________________ ___________________
Language/s spoken: ________________________________________________
Major economic activities:___________________________________________
Local Government Officials
Mayor:_______________________________________
Vice Mayor:___________________________________
Sanggunian Bayan/Panlungsod/Panlalawigan Members:
____________________________ ____________________________
____________________________ ____________________________
____________________________ ____________________________
____________________________ ____________________________
Tourism Officer:_________________________________________
Planning and Development
Coordinator:____________________________________________________
-2
Profile of Tourism
Resources and Assets
List down tourism attractions and activities in your locality like in Example 1 below. You may find the pull-out
worksheet for you to fill out in Annex B.
Example 1. Tourism Attractions and Activities

Example 1. Tourist attractions and activities
Category Attraction Location Activities
Nature Tourism
Forests, rivers and lakes (inland waters), coastal
and marine areas, mountains, caves and other Paoay Lake Paoay Sight seeing
geologic formations, and wildlife (wild flora
and fauna)
Cultural Tourism
(Forts, cathedrals and churches,
gardens, street and town sites, St. Augustine Church
historical roads and paths, historic remains, in Paoay Church visitation;
Paoay
museums, art museums, zoo and botanical sight seeing
gardens, aquariums, other structures and St William’s Cathedral
buildings, events and festivals, folk music and
dance, local culture)
Sun and Beach Tourism

Kapurpurawan Beach Burgos, Ilocos Norte Trekking
Beach, water activities, island hopping
Leisure and Entertainment Tourism

(Golf courses, tennis courts, cycling roads and
areas, hiking courses, camping grounds, nature
Fort Ilocandia Laoag City Casino
trails and paths, large scale parks, leisure-land,
theme parks, sports and resort complex, other
sports and recreational facilities)
Meetings, Incentives, Conventions and

Exhibitions (MICE) and Events Tourism
(Trainings, study tours, conferences,
for a, meetings)
Health, Wellness and Retirement

(Medical treatment, spa,
aesthetics, retirement villages)
Cruise and Nautical Tourism (Cruise)
Diving and Marine Sports Tourism

(Scuba diving, boating)
Courses offered by Mariano

Education Tourism (Courses, Training) Batac Campus
Marcos State University
Categories of Tourism Attraction adapted from: DOT 2012, Tourism Development Planning Guidebook for Local Government Units
-3
Plot the attractions listed in Example 1 in a Local Tourism Map and draw a possible tourism loop connecting
these attractions. You may use a base map available in your Local Planning and Development Office.
Example of a Local Tourism Map is provided below.
Example 2. Sample Local Tourism Map
-4
The listing below will help you identify the businesses, services and facilities available for the use of tourists.
Information on contact details can be made available to tourists so that they can easily avail of their services.
You may find the pull-out worksheet for you to fill out in Annex D. Example is provided below.
Example 3. Accommodation and other facilities*
Nature Establishment/ Facility Location Contact Details
Accommodation
Restaurants and
Dining Places
Transportation
Transportation hubs
Shopping centers / markets
Banks
Health services
Travel agencies/ tour operators
Souvenir shops
Dive shops
Internet shops
Libraries
Gasoline stations
Places of worship
Others
Legend:
Accommodations: include hotels, pension houses, resorts, homestay, lodges, tourist inn, BnB, etc.
Restaurants and Dining places: include restaurants, fast food chains and traditional eating places
Transportation: includes air, water, and land transportation.
Transport Hubs: includes airport, sea ports, bus stations, hubs, and terminals
Banks and Money Changers: includes international, national and local banks and financial
intermediaries providing financial transaction services, such as ATM, foreign exchange, etc.
Health Services: includes hospital, health centers, doctors clinics, barangay health centers, dialysis
centers, midwives, manghihilot (traditional healers)
*Source of information: CLUP, LGU
1- 5
Supplemental reading 1 Profiling the Local Tourism industry
Example 4: Accommodation profile
Name of establishment Type # of Rooms Average rate Occupancy rate
Paradise Place Resort 18 P1,200 per person 70%
Example 5: Transportation
Type Schedules Route Average fare
Jeepney
Bus
Tricycle
Airplane
Others
1- 6
Institutional Elements
Knowing the players and stakeholders in the industry will help you in working with them and soliciting their
active participation and involvement in the planning and implementation of tourism projects. It will also
facilitate enforcement of rules and regulations and promote standards because you deal with them as a
group rather than as individual companies.
You may find the pull-out worksheets for you to fill out in Annexes D, E, F, G, H, I, J, K, M, N.
Example 6. Accommodation and other facilities

Name of Organization Address and
Groups Role in Tourism
and Head Contact Details
Hotels, Resorts and Restaurants’

Provide accommodation/billeting/ sleeping
Association
quarters for tourists
Food and Beverage (Association of
Provide food and drinks for tourists
restaurants, bars, etc.)
Transport Groups (Bus, airline and Provide transport services to tourists to and
TODA
public transport groups) from the destinations
Help promote and market the destinations and

Association of Travel and Tour
plan/package tours; and serve as initial points
agencies
of contact for tourists
Business Organizations
(Industry Associations, Help provide funds for tourism projects
Chambers of Commerce, etc.)
Provide guiding services to tourists and visitors

Tour Guide
to and get accreditation for local guides
Conduct capacity-building activities for

Civil society/ civic action groups grassroots organizations and individuals who Rotary Club
want to engage in tourism-related livelihood
Serve as markets for adventure tours and serve Mountaineering clubs,

Outdoor clubs
as venue to promote your tourism products Association of bikers
Help in conservation of tourist destinations

Environmental NGOs Haribon Foundation
and assist in capacity-building of local groups
Provide services for special groups of tourist

Special interest groups PADI
e.g. scuba divers
Provide information on historical sites and
Historical/cultural groups events; can promote the destination to
historical and cultural enthusiasts
SAMAKABA with guide
Provide local guides and services for
People’s Organizations groups and catering
their livelihood
services
Serve as a market;help promote outdoor
Youth groups YES, Rotaract
activities; and may be tapped volunteers
Women’s organizations/interest Help in safeguarding against human trafficking Women’s association/

groups and exploitation of women and minors Gabriela local chapter
Conduct research and extension activities College or university with

on various aspects of tourism; can provide tourism courses and/or
Academic institutions
graduates in tourism; and serve as markets for NSTP activities supportive
educational tours of tourism
Provide contacts on places and activities of Couples for Christ,

Religious groups
worship that tourists can attend Iglesia ni Cristo
ABS-CBN, GMA, local media

Media Offices Provide media mileage for your destination
(print, radio and TV, etc.)
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Supplemental reading 1 Profiling the Local Ttourism Industry
Example 7. Labor Force
Category Number of Employees
Male Female
Accommodation
Travel agency
Transportation
Others
Example 8. Total revenue contributions to LGU for the past 3 years
Category Total Revenue contributions (PhP)
Year 1:____ Year 2:______ Year 3:_____
Accommodation
Transportation
Restaurants
Travel companies
Meetings and events centers
Others
-8
The LGU needs to provide the tourists and visitors with contact information that they can refer to in cases of
emergency. This information should be readily available in tourist accommodations and attraction sites so
that the tourists can easily access them.
You may find the pull-out worksheet for you to fill in Annex J.
Example 9. Emergency Contacts*
Office/ Agency Contact Person Address Phone Number
Local Police Station

Women’s and Children’s Desk
Patrol 117
Provincial / City / Municipal Disaster

Risk Reduction Management
Council Office
Government Hospital/ Health Services
Fire Department
Municipal/ City Hall
Office Protected Area Superintendent

(PASU)
Community Environment and Natural
Resources Office (CENRO)
Provincial Environment and Natural
Resources Office (PENRO)
Tourism Office/ Tourist Information

Center (if available)
Others
*Source of Information: LGU
-9
The LGU needs to document the capacities of the local government staff in terms of trainings, study tours,
seminars and workshops on tourism and allied fields. These may either be conducted by your LGU, or
availed by the tourism officer and/or LGU staff from other training providers in the last 5 years. This will give
you an idea on how prepared your staff and other partners are on various aspects of tourism.
You may find the pull-out worksheet for you to fill out Annex K.
Example 10. Tourism Education*

Organized/
Number of participants Participant groups
Title of training/ conducted by
Date, venue
study tours
Male Female
Training on Ecotourism
Training on Catering
Training on Managing
Homestays
Training on Protected
Area Management
First Aid Training
Basic Training on Disaster

Risk Reduction and Cli-
mate Change Adaptation
Lakbay Aral
Others
*Source of information: LGU, Planning Office
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What tourism projects have your LGU undertaken in the past 5 years? This will tell you if you have invested
on improving tourism in your area and give you an indication on how to proceed.
You may find the pull-out worksheet for you to fill out in Annex L. Example is provided below.
Example 11. Tourism Projects in the past 5 years*

Implementing Sources of
Name of Project Duration Partners Amount
Agency Funds
Tourism Awareness Island Garden City of DOT

January 2012 P 250,000.00 Regular Funds
Orientation Samal Tourism Office Regional Office
*Source of information: LGU, Tourism Office, Planning Office
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Safety and security are two of the main concerns for many tourists. To address these, incidence of crime
involving the local tourism industry in the past ten (10) years based on the police reports should be
identified and monitored. This will require coordination with the Local Police Office.
You may find the pull-out worksheet for you to fill out in Annex M.
Example12. Peace and Order and Incidence of Crime*
Nature of incident Description
Kidnapping of tourists
Drowning of tourists
Petty theft involving local guides
Road accidents involving tourists
Prostitution/ sexual harassment
Use of prohibited drugs
Pedophiles caught
Masseurs got pregnant by tourist
Trafficking of women and children
Incidence of female tourists travelling alone
Others:
*Source of information: Local Police Office
- 12
This section will help you prepare for a Disaster Risk Reduction and Management Plan for tourists. You may
get a multi-hazard map from the Mines and Geosciences Bureau from the Department of Environment and
Natural Resources and note the possible hazards in your tourism circuit and tourism sites.
Simply list the hazards identified in your LGU. Provide the location of the areas vulnerable to these hazards.
Then identify if a tourist attraction is located within these areas or around its vicinity. If possible, indicate the
number of population vulnerable to these hazards. Note that the population affected are not only limited to
those employed in the specific tourist attraction.
You may find the pull-out worksheet for you to fill out in Annex N.
Example 13. Hazards maps*

Tourist Attraction
Hazard Location No. of Population Affected
Location
1. Earthquake
2. Landslide
3. Tidal wave
4. Volcanic eruptions
5. Storm surge
6. Tsunami
7. Others
*Source of information: MGB-DENR, Office of Civil Defense NAMRIA, CLUP
- 13
Using the multi-hazard map, plot the location of tourist attractions in the locality. This will provide an
illustration of the vulnerability of the tourism areas to natural and hazards. This may also help you in
planning for the development of tourism sites in the future.
Please see the following examples below.
Example 14. Sample Multihazard Maps*
Source: Municipality of Rodriguez
*Local Multi-hazard maps are available at MGB-DENR, OCD
- 14
As the tourists visit various attractions in your locality, what is the status of roads, bridges and other
facilities? Describe them in the table below. The data will help you in your planning, particularly in
improving the facilities and in filling in gaps.
You may find the pull-out worksheet for you to fill out in Annex P.
Example 15. Infrastructure: Roads and Bridges *
Roads and Bridges

(Roads to and from tourist Attraction Areas Covered/Location Status/condition
attrations)
*Source of information: CLUP
- 15
Example 16. Infrastructure: Others*
Infrastructure Attraction Areas Covered/Location Status/condition
Visitor Information Center
Rest areas with separate

comfort rooms
View Decks
Signages
Communications
Electricity
Water utility
Others
*Source of information: CLUP
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Profile of Tourist/Visitors
LGUs that are already into tourism should have basic information of their visitors. You should be able to
identify your tourist market and analyze their needs to be able to provide them with the best experience
possible during their stay in your locality.
LGUs that are ahead in tourism keep an inventory of tourism data and other resources that are useful in
planning for tourism development in your area. However, for LGUs that have yet to start tourism
development, there has to be a way to systematically know their current visitors.
You may use the following guide questions to determine the basic characteristics of tourists who come to
visit your LGU.
Table 1. Guide Questions for collecting tourist information

1. Where do your visitors come from?
2. How far do they travel to come to you?
3. What is their average age?
4. How many males? Females?
5. What sort of parties do they travel in- are they couples, families, small groups or friends or colleagues, your groups, etc?
6. How would you describe their income group and lifestyle?
7. What are their interests?
8. How do they book your product?
9. Who/ What influences their decisions?
10. How did they hear about you?
11. Whatare their activities in visiting your locality?
Gathering the answers to the questions above may be done through a survey. Following is a template
sample for a Visitor Activity Survey that you may use. Survey questionnaires may be distributed in points of
entry/exit or in the tourism information centers. You may also coordinate with accommodation and other
tourist establishments to help you gather this information among their clients.
You may find the pull-out survey questionnaire worksheet for distribution in Annex R.
Oftentimes, data on tourism may not be available in various office. Thus, primary data such as a visitor survey
may be conducted to obtain more information necessary for tourism planning. A sample of this survey is
found in the succeeding page.
- 17
Example 17. Visitor activity survey
Please put a check mark ( ) on the specific box beside your answer. Additional
information may also be asked. Please provide answers accordingly.
Q1 Where is your residence?

In this Province
Outside of this Province Name of Province:_____________________________
Foreign Country Name of the Country:___________________________
Q2 Are you going to stay overnight or one day trip in this province?
One-day visitor
Over-night visitor How many night(s): ______
Q3 Which attractions and destinations did you visit or going to visit during
your stay in this municipality/ city/ province? Please check the attractions/
destinations listed below.
(List down all the attractions found in your municipality/city/province.)
Example:
Tourist Attractions
Kapurpurawan Beach
Saud Beach, Pagudpud

Paoay Lake
St. Agustine Church in Paoay
St William’s Cathedral
Dragon Fruit Farm (agri-tourism)
Bangui Windmill
La Paz Sand Dunes
Shopping Malls/Department Stores
Laoag Public Market

Food: Ilocos longganisa, Empanada, Bagnet
Pamulinawen Festival
Patapat Viaduct
Fort Ilocandia Casino
***List may be regularly updated to include additional attractions
- 18
Q4
What activities did you do during your stay in this municipality/ city/ province?
Please check the attractions/ destinations listed below.
Example:
Tourist Attractions
Trekking
Swimming, snorkeling
Scuba Diving
Church visitation; sight seeing
Exposure visit to fruit processing
Sight seeing
Sand boarding
Shopping for souvenirs
Food tasting, dining
Participation in festival activities

Sightseeing
***List may be regularly updated to include additional activities
Q5 Are there any person(s) traveling with you?

Alone
Family
Friend(s)
Business Colleague(s)
Others Please specify:_____________
Q6 How many persons are traveling with you including yourself ?
1-2 persons
3-5 persons
6-10 persons
10-above number of persons
- 19
Q7 How much did you spend or will spend for the whole trip? (Approximated
total of expenses including all expenditure of accommodation, transport,
meals, drinking, shopping, etc.)
less than PhP 1,000 .00 PhP 7,000.00- P 9,999.00

PhP 1,000.00- P 3,999.00 more than PhP 10,000.00
PhP 4,000.00- P 6,999.00
Q8 Are you traveling by package tour?
Yes
No
If "Yes"
How much did you spend or will spend in this municipality/ city/ province
excluding the cost of package tour?

PhP 4,000.00- P 6,999.00
If "No"
How much did you spend or will spend in this municipality/ city/ province per person?
PhP 4,000.00- P 6,999.00
Q11 How did you hear about __________ (the municipality/city province or the
specific attraction)?
Family/ friend Others, please specify:____________________

Advertisement
Brochure
Tourism Fair
Internet
Please write down your

Age: __________ Sex: Male Female
- 20
After floating the survey questionnaire, you may collate the results and summarize it using the following
template. You may find the pull-out summary worksheet for you to fill out at the Annex S.
Example 18. Summary of Tourists/ Visitors
Sex Place of Residence

Attraction Year Number
Male Female Philippines Foreign
Resident Non-resident
Paoay Lake
St. Agustine Church Paoay
Paoay Ancestral Houses
La Paz Sand Dunes
Paoay Golf Course
Paoay Public Market
Food: Ilocos Longganisa
Abel Loom Weavers
Guling-Guling Festival
Paoay Lake
St. Agustine Church Paoay
Paoay Ancestral Houses
La Paz Sand Dunes
Paoay Golf Course
Paoay Public Market
Sub-total
Point of entry
Laoag International Airport
Subtotal
Adapted from DOT 2012, Tourism statistics manual for local government units
- 21
References
Calanog, L., Reyes, P. & Eugenio, V. (2011). Making Ecotourism Work. Manila,
Philippines: Japan International Cooperation Agency.
Department of Tourism & Japan International Cooperation Agency (2012). Tourism

Statistics Manual for Local Government Units. Manila, Philippines: Authors.
Department of Tourism (2011). National Tourism Development Plan 2011 – 2016.
Inskeep, E. (1991). Tourism Planning: An Integrated and Sustainable

Development Approach. New York, USA: Van Nostrand Reinhold.
- 22
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Annexes
pull-out worksheets
Supplemental reading 1
Tourism Guidebook for Local Government Units Profiling the Local Tourism Industry
Annex A. Basic LGU Information
Name of LGU: _______________________________________________________
Province:_______________________ Region:_________________________
Population:_____________________ Land Area:______________________
Number of barangays:____________ Ethnic groups:___________________

Religions:______________________ _________________________
______________________ ________________________
Language/s spoken: ________________________________________________
Major economic activities:___________________________________________
Local Government Officials

Mayor:_______________________________________
Vice Mayor:___________________________________
Sanggunian Bayan/Panglungsod/Panlalawigan Members:

____________________________ ____________________________
____________________________ ____________________________
____________________________ ____________________________
____________________________ ____________________________
Name of Tourism Officer:_________________________________________
Name of Planning and Development

Coordinator:____________________________________________________
- 24
Annex B. Tourist Attractions and Activities Worksheet
Category Attraction Location Activities
Categories of Tourism Attraction adapted from: DOT 2012, Tourism development planning guidebook for local government units
- 25
Annex C: Tourism Map
- 26
Annex D. Accommodation and Other Facilities Worksheet
Nature Establishment/ Facility Location Contact Details
- 27
Annex E: Accommodation Worksheet

Number Average length
Name of establishment Average rate Occupancy rate
of rooms of stay
- 28
Annex F: Transportation Worksheet
Type Schedules Route Average Fare
The revenue contributions to LGU per category can be determined for business planning of tourism in the LGU.
- 29
Annex G. Total Revenue Contributions to LGUs for the past 3 years Worksheet
Category Total Revenue contributions (PhP)
Year 1:____ Year 2:______ Year 3:_____
- 30
Annex H. Labor Force Worksheet
Category Number of Employees
Male Female
- 31
Annex I. Tourism Stakeholders Worksheet
Address and
Groups Role in Tourism Name of Organization and Head
Contact Details
- 32
Annex J. Emergency Contacts Worksheet
Office/ Agency Contact Person Address Phone Number
- 33
Annex K. Tourism Education Worksheet

Organized/
Number of participants Phone Number Participant groups
Title of training/ conducted by
Date, venue
study tours
Male Female
- 34
Annex L. Tourism Projects in the Past 5 Years Worksheet
Implementing Sources of
Name of Project Duration Partners Amount
Agency Funds
- 35
Annex M. Peace and Order and Incidence of Crime
Nature of incident Description
- 36
Annex N. Hazards Based on Hazard Maps Worksheet
Hazard Location Tourist Attraction
- 37
Annex O. Multihazard Map Worksheet
- 38
Annex P. Infrastructure: Roads and Bridges Worksheet
Roads and Bridges

Attraction Areas Covered/Location Status/condition
(Roads to and from tourist attrations)
- 39
Annex Q. Infrastructure: Others Worksheet
Infrastructure Attraction Areas Covered/Location Status/condition
- 40
Annex R: Visitor Activity Survey Worksheet
Please put a check mark ( ) on the specific box beside your answer. Additional
information may also be asked. Please provide answers accordingly.
Q1 Where is your residence?

In this Province
Outside of this Province Name of Province:_____________________________
Foreign Country Name of the Country:___________________________
Q2 Are you going to stay overnight or one day trip in this province?
One-day visitor
Over-night visitor How many night(s): ______
Q3 Which attractions and destinations did you visit or going to visit during
your stay in this municipality/ city/ province? Please check the attractions/
destinations listed below.
(List down all the attractions found in your municipality/city/province.)
Tourist Attractions
- 41
Q4 What activities did you do during your stay in this municipality/ city/ province?
Please check the attractions/ destinations listed below.
(List down all the tourist activities that they can do in your municipality/city/province.)
Tourist Attractions
Q5 Are there any person(s) traveling with you?

Alone
Family
Friend(s)
Business Colleague(s)
Others Please specify:_____________
Q6 How many persons are traveling with you including yourself ?
1-2 persons
3-5 persons
6-10 persons
10-above number of persons
- 42
Q7 How much did you spend or will spend for the whole trip? (Approximated
total of expenses including all expenditure of accommodation, transport,
meals, drinking, shopping, etc.)

PhP 4,000.00- P 6,999.00
Q8 Are you traveling by package tour?
Yes
No
If "Yes"
How much did you spend or will spend in this municipality/ city/ province excluding
the cost of package tour?

PhP 4,000.00- P 6,999.00
If "No"
How much did you spend or will spend in this municipality/ city/ province per person?
PhP 4,000.00- P 6,999.00
Q11 How did you hear about __________ (the municipality/city province or the
specific attraction)?
Family/ friend Others, please specify:____________________

Advertisement
Brochure
Tourism Fair
Internet
Please write down your

Age: __________ Sex: Male Female
- 43
Annex S. Summary of Tourists/ Visitors Worksheet
Sex Place of Residence

Attraction Year Number
Male Female Philippines Foreign
Resident Non-resident
- 44

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Profiling the Local Tourism Industry

• Prepare an inventory of tourism resources and assets in the locality;

Figure 1. Components of the Local Tourism Industry

International Tourist Market G

Source: Inskeep, 1999

Examples are provided to serve as guide.

Box 1. Basic LGU Information

Name of LGU: _______________________________________________________

Population:_____________________ Land Area:______________________

Number of barangays:____________ Ethnic groups:___________________

Language/s spoken: ________________________________________________

Major economic activities:___________________________________________

Local Government Officials

Sanggunian Bayan/Panlungsod/Panlalawigan Members:

Planning and Development

Example 1. Tourism Attractions and Activities

Sun and Beach Tourism

Leisure and Entertainment Tourism

Meetings, Incentives, Conventions and

Health, Wellness and Retirement

Cruise and Nautical Tourism (Cruise)

Diving and Marine Sports Tourism

Courses offered by Mariano

Example of a Local Tourism Map is provided below.

Example 2. Sample Local Tourism Map

Example 3. Accommodation and other facilities*

Nature Establishment/ Facility Location Contact Details

Shopping centers / markets

Travel agencies/ tour operators

*Source of information: CLUP, LGU

Example 4: Accommodation profile

Name of establishment Type # of Rooms Average rate Occupancy rate

Paradise Place Resort 18 P1,200 per person 70%

Type Schedules Route Average fare

Example 6. Accommodation and other facilities

Hotels, Resorts and Restaurants’

Help promote and market the destinations and

Provide guiding services to tourists and visitors

Conduct capacity-building activities for

Serve as markets for adventure tours and serve Mountaineering clubs,

Help in conservation of tourist destinations

Provide services for special groups of tourist

Women’s organizations/interest Help in safeguarding against human trafficking Women’s association/

Conduct research and extension activities College or university with

Provide contacts on places and activities of Couples for Christ,

ABS-CBN, GMA, local media

Category Number of Employees

Example 8. Total revenue contributions to LGU for the past 3 years

Category Total Revenue contributions (PhP)

Year 1:____ Year 2:______ Year 3:_____

Meetings and events centers

Example 9. Emergency Contacts*

Office/ Agency Contact Person Address Phone Number

Local Police Station

Provincial / City / Municipal Disaster

Government Hospital/ Health Services

Municipal/ City Hall

Office Protected Area Superintendent

Tourism Office/ Tourist Information

*Source of Information: LGU

Example 10. Tourism Education*

First Aid Training

Basic Training on Disaster

Population:_ Land Area:__

Number of barangays: Ethnic groups:_______

Year 1: Year 2: Year 3:___