Professional Documents
Culture Documents
QUALITY MANUAL
GLOBAL BICYCLE
Global COMPANY Inc
Tyre Industrial park 321
Raleigh (Connecticut) USA;
Certified
tel. 0333 - 312345 Manufacturer
Bicycle fax. 0333 – 312378
Company http: www.gbc.com
* all terrain is a vehicle with no roof, three or four wheels, and usually only one
seat, used for driving over rough, soft, or wet ground
Production plant for children’s bicycles in De Wiel (not in the scope of the
management system).
At the main plant and head office in Batavia, 850 people are working. The
departments are:
Senior Management;
Human Resources;
History
The Global Bicycle Company was founded in 1923. It has been a family company
until 2008. Due to the economic crisis, the banks reduced the credit facilities for
the company which is mainly used for its stock management of spare-parts and
stock management of ready products. This has led to a situation that the family
could not carry the financial risks anymore. Douglas Wheeler, CEO decided that
the company needed financial support. As a result, 49% of the shares are sold to
an investment company - Avaricious Invest. The investment company is
represented in the Supervisory Board by Mr. Borat and Douglas Wheeler remains
as the CEO.
Since 2008 some major changes took place: The Global Bicycle Company (GBC)
stopped producing bicycle parts. They began to concentrate only on assembling
and spray painting bicycles. All parts (frames, saddles, tubing, etc.) are bought at
external providers. This resulted in reorganization of staff and for this reason, 50
employees from the parts production department lost their jobs. In the
negotiations with the worker unions, GBC could not come to an agreement. This
resulted in a 2 weeks strike. During this period no bicycles were produced nor
shipped. As such, they lost of one of the main customers.
Another significant change that resulted due to the financial crisis was that the
Mr. Douglas continues to explain that it was just an incident in the past and now
the quality issues are over! He is very crossed about the fact that the consumer
magazine does not wants to test the new version of the electrical bicycle. He
explains that Version 2.0 is much more reliable, battery life is OK, but the sales
are not as good as expected. Douglas sees the bad test report of the first version
as the main reason for poor sales.
When you ask Mr. Douglas what his main Challenges are as at today, he tells you
that:
Long delivery time for parts produced and shipped from China is an issue. He
could hardly address this by ordering larger stocks as their stock credit allowance
is reduced by 75%. He cannot have large quantities in stock, so he has to order
new parts on a regular base.
Furthermore, Douglas is also worried about his human capital. The unions have
insisted that the employees with the most working experience should be allowed
to stay and continue to work when they had to down size the company. So
Douglas had to say goodbye to the newly employed workers who were much
younger but more qualified & much energetic. The present workers have
difficulties adapting to the new ways of working and also the technology coupled
to the electronic components in electric bicycles.
A third challenge is, is that the investing company wants to focus on the export
market. The GBC is now investigating what kind of legislation is applicable on
(electrical) bicycles in countries like the US and the Middle East.
Last challenge Douglas explains is that the GBC is also thinking about outsourcing
a part of the production/assembly activities to a big assembly firm. He thinks that
if the production/assembly of the electrical bicycles can be outsourced, the
responsibilities towards product quality and safety will no longer be an issue for
the International Bicycle company. You do not fully agree on that with Douglas.
Management
On a daily basis, Douglas Wheeler is in charge of the company as the CEO.
Together with Gregg Scott (CFO and Quality Control), Roy Lane (Procurement),
Peter Hunt (production manager) Simon Scrooge (Sales manager) and Jeff West
(Human Resources) he is the management team.
Supervisory Board
The Supervisory Board has the following members:
The President Commissioner is Mr. Dimitri Borat (as representative of Avaricious
Invest). Members of the board are: Mrs. Elisabeth Wheeler, Mr. Douglas Wheeler
II and Mr. John Nar (also as representative of Avaricious Invest).The President
Commissioner is elected for a period of 5 years by the assembly of shareholders.
The Dutch legislation describes that “one third of the supervisory board members
should be appointed by the workers council, unless the other members of the
board unanimously declare that this is not acceptable”.
Mr. Dimitri Borat and Mr. John Nar did not accept the above legislation as
applicable for the IBC. As part of the share transition deal with Avaricious Invest,
Mr. Wheeler II and Mrs. Wheeler accepted this requirement. For this reason no
representative from the workers council is participating in the Supervisory Board.
The roll of the Supervisory Board is to supervise the policy of the Management
Team and the overall performance from the Global Bicycle Company. The
Supervisory Board has the authority to fire, to appoint, or to postpone the
director (CEO) and his or her replacements.
CEO
Special ITC
Projects Final Assembly (help desk)
Warehouse &
Dispatch
Technical
Services
Operations
Location
The facility in Batavia at the Gazelle Drove is still located at the same site where
the company was founded in 1864. The plant at that time had revolutionary
techniques like a steam engine and an early version of a conveyor belt.
Unfortunately, in 1944 with an incorrectly executed bombardment, the factory
was lost. At that time the production
was already low because machinery
was confiscated by the Germans. With
funding from the Marshal fund and
own family financial resources a new
factory was rebuilt at the same
location after the Second World War.
The new plant was completed in 1947,
after which on September 1, 1948 the
first new bicycles were produced.
The base concept of the buildings from
1947 is unchanged. The design of the
plant can be described as extremely modern: a lot of attention was paid to fire
safety, working conditions and aesthetics.
Production/Product Assembly
The production process of GBC looks broadly as follows (see the process diagram
I-2.0).
1. Daily, the Production Manager consults with the Sales Manager and the
Manager of Logistics regarding sales, inventory and production planning. Based
on these meetings a decision is made regarding next day’s production. The sales
manager has the right of veto in this process.
2. On the basis of this daily meeting, it is decided what production is going to be.
The Production Manager passes this on to the planner. The scheduler makes sure
that the warehouse gets the parts ready for the production of the next day.
3. The morning shift (6:00 to 15:00) begins with a planning meeting and is told
what colors and designs will be produced. The warehouse has prepared all the
necessary materials on trolleys and placed those at the respective production
stations.
The base frames (which are outsourced) are hooked up, (see photo). Here the
employees can see which model is assembled, and what parts are needed.
Employees can alternately work on different models.
The base frames go for a spray booth, where they are powder coated. This is
done by creating an electrical voltage on the frame that attracts the powder
coating. Hereinafter, the frames are dried in an oven at 180o C.
After final release by the Head of then QA Department, the bikes are packed and
prepared for shipment.
Production resources
• Conveyor system: a system that moves the frames through the manufacturing
process. The installation runs on 3 x 220 V and has an output of 45 kW (three
engines support).