Student’s Name

Student’s ID

Course Name
 Consumer buying behavior study

A washing machine is a machine that is used for cleaning and washing textile materials using

water, including but not limited to washing. It can also be used for drying. Over the past few

years, as a result of increasing disposable income and improving living standards, there has been

a steady demand for washing machines in the global market. With technological advances,

manufacturers also have the power to innovate features that have been added to the product to

increase its performance and differentiate themselves from the competition. Today, consumers

have many options available on the market, ranging in color, shape and design, variety of after-

sales service, credit, services or other benefits, as well as providing comfort and a better user

experience (Nugroho & Harjanto, 2021).

It is assumed that the growth of disposable incomes of the population will have a positive impact

on the rate of growth at which washing machines in the forecast period. This rate of growth of

washing machines in the market will be fueled by rising disposable income, changing lifestyles

and improving the standard of living of the population, which in turn is reducing the distance

between the cost of similar products for the consumer that the company can offer. As revenue

increases, customers are increasingly willing to invest in high-quality products. This leads to a

change in the behavior of consumers, people who invest more in the need of these products

(Sudha & Sheena, 2017)

The defining issue for customer is the satisfaction that can be obtained through the purchase of

this product. To get satisfaction, the client will be willing to pay an additional amount. As stated

the cost of a new washing machine should be increased, i.e. the consumer intends to buy it if he

or she receives a benefit equal to the additional costs that will have to be paid for a certain

product.
- The basic requirement is met because of this ease of use. With this device, the owner has less

trouble cleaning up their belongings. To be able to be desired, it must come from a normal

lifestyle. Applies to anyone who should be considered rich or otherwise.

Advantages of this to the consume of the product are as follows;

1. that washing machines require less maintenance, so they are able to operate them for a

long time

2. It can be used for multipurpose chores. Consumers are very interested in whether it can

be used for a large family or not, but it is modern washing machines that should solve

this problem. Another advantage of this is that it is front loaded before loading, there will

be no need for a sunroof, and it can be useful for people who have knee problems

3. These types of machines are very energy efficient. Thanks to the new design and

technology, it consumes less water and energy. This will result in lower electricity and

water bills

4. a new machine that requires less space and can be easily moved

The difference between full-automatic and semi-automatic washing machines is increasingly

decreasing, helping brands to have fully automatic laundry facilities at their disposal. However,

the availability of laundry facilities, convenience stores, and the growth of online services are

likely to be a barrier to market growth. Technological and innovative projects related to washing

machines open up great opportunities for manufacturers operating in the market. The millennial

generation does not want to go to a lot of everyday household chores, such as services, which is

one of the driving factors of the market. Typically, this capacity ranges from 3 to 10 of the most

popular washing machines, in a tank and suitable for home use, which is one of the main driving

factors for growth rates of less than 6 kg, this is from 6 to 8 kg of washing machine capacity.
Machine characteristics such as washing, drying, heating and others, with a wide range of

technological solutions that will contribute to higher efficiency in terms of saving water and

electricity, are among the main factors influencing the market during the reporting period. In

addition, various authorities have taken various initiatives towards rural household development

in developing countries, which in the future is expected to increase the demand for washing

machines during the period covered by the forecast. ACME should greatly consider new tactics

when entering this market. They should ensure that their products are easily available for their

clients all the time and near possible. These electronic devices are sold all over the country and

all over the world.

To enable reach the clients wherever they want, ACME should consider different mechanisms of

distribution channels; for example, A direct distribution channel is a portion of the channel that is

sold directly to the consumer by the company. There is no person involved in the middle ground.

The product is sold to the consumer by the ACME company. This will be very useful for

consumer, because there are no middlemen between them, so they will receive the product at the

lowest price, compared to when there exists intermediary between them both. An indirect

distribution channel is a part of the distribution channel where ACME may use that consists of

distributors, suppliers, and agents in the process of selling a product. First, it is a product that

was purchased from the manufacturer, ACME, and then from the seller and agents. Most of the

customers who buy the product, and from retailers, at a high price. The intermediary increases

the cost on the product but in return ensures that the customers always has access to the product.

To successfully monitor the consumers of ACME, different arguments can be derived. The

message that many customers want to hear and see, as we know, has already gone down in

history. History shows that people are more willing to buy washing machines precisely when
such a guarantee is designed for life. It is very important to know that your washing machine will

serve you for a very long time. This is a very important message to convey, especially when the

world is moving so fast. High quality machines should be at least the guarantee that ACME

company should be assuring of their customers so as to raise their expectations on their products.

ACME should consider use the memory of sales of washing machines, and need to say, no

matter how many years this memory is going to be used around the world. The fact that

ACME’S product is new to the market, the company will need to describe a lot of features in

detail. Customers are more likely to buy a washing machine if they show quality photos and

description of the machine they are going to buy. To help in creating honest for ACME trading

company, this is what you want the ad will have to highlight.

Ulterior motives that consumers don't know about or can't recognize freely. Providing consumer-

relevant shopping functions in the marketing area

how, according to the internal meaning, to purchase a product or service. Or the motives of those

who should be allowed to go free. But today we will consider the hidden motives. You can

change it using ads

The main differences between the properties and benefits of it is that when buying a product,

they are visible (obviously) the reasons as they are, are clear. But, for the good, both hidden and

visible in the natural world. Therefore, the market as a strategy should assume that, in such a way

that both hidden and explicit motives are located in the center of attention (Micheaux & Bosio,

2019). When a firm introduces a new product to the market, and then the types of people who are

involved in the process; First, Influencers who comprise of those people with knowledge of

social media platforms and has a large, and none of the students (Liu & Atuahene-Gima, 2018).
They promote the product and companies make use of them for their own benefit. Second are

buyers, this applies to people who participate in the marketplace, and buy the product, whether

for your own use or for the benefit of other people. Thirdly are Users. These are the people who

actually use the product. They will be able to buy the product or the product of others. The

company should make sure that when a buyer is willing to purchase a washing machine

purchase, they can place an order easily and anytime (Ahn and Tien, 2018). So, it's important to

know who the target audience is and what they're looking for in the washing machine. Even if

the washing machine is so good and possess great features, if people weren't tempted to buy it,

then it’s always not favorable to the manufacturing company (Roberts, 2019). That's right, you

can use the upside-down approach. For example, if the washing machine has a free trial but the

company choose not to accept back the washing machine because the customer doesn’t pay for

the account, then the manufacture should understand that they are trying to save money.

Buying of washing obviously is affected in different seasons. There is also a seasonal sale of

washing machines and vary in different parts of the globe. The machines are highly sold during

the rainy season, compared to other times of the year. During this season, people need to keep

warm but becomes a challenge due to the drying time of clothes. Below is a seasonal distribution

of sales in the US, which shows sale of the machine peaks during summer season.
 number of machines sale '000'
7

0
jan feb march apr may june july august

number of machines sale '000'

Companies need to be aware of the things they are supposed to do to get the product noticed, and

that's what most people look for as part of a product. They should offer several ways to get

people to buy their washing machine. It is very important to first understand what exactly makes

the washing machine one of the best in the world. You need to be aware of what can be done to

sell the products efficiently.

Liu, W., & Atuahene-Gima, K. (2018). Enhancing product innovation performance in a

dysfunctional competitive environment: The roles of competitive strategies and market-based

assets. Industrial Marketing Management, 73, 7-20.

Nugroho, M. A., & Harjanto, R. (2021). The Symbolic Meaning Value in the Purchasing

Decision Making Process of Smartphone Brand. Available at SSRN 3800673.

Micheaux, A., & Bosio, B. (2019). Customer journey mapping as a new way to teach data-driven

marketing as a service. Journal of Marketing Education, 41(2), 127-140

Sudha, M., & Sheena, K. (2017). Impact of influencers in consumer decision process: the fashion

Roberts, S. T. (2019). Behind the screen. Yale University Press.ndustry. SCMS Journal of Indian

Management, 14(3), 14-30.

Anh, D. B. H., & Tien, N. H. The formation and development of the CRM system of dien may

cho lon in Vietnam.

Wang, Y., Lu, X., & Tan, Y. (2018). Impact of product attributes on customer satisfaction: An

analysis of online reviews for washing machines. Electronic Commerce Research and

Applications, 29, 1-11.

Suhaily, L., & Darmoyo, S. (2017). Effect of product quality, perceived price and brand image

on purchase decision mediated by customer trust (study on japanese brand electronic product).

Jurnal Manajemen, 21(2), 179-194.

Lieder, M., Asif, F. M., Rashid, A., Mihelič, A., & Kotnik, S. (2018). A conjoint analysis of

circular economy value propositions for consumers: Using “washing machines in Stockholm” as

a case study. Journal of cleaner production, 172, 264-273.

Bocken, N. M., Mugge, R., Bom, C. A., & Lemstra, H. J. (2018). Pay-per-use business models as

a driver for sustainable consumption: Evidence from the case of HOMIE. Journal of Cleaner

Production, 198, 498-510.