OUTDOOR ADVERTISING Rule and Regulations

◆ A definition of the outdoor advertising

The outdoor advertising is the one that corresponds to the following requirement
① It is the one always shown or the one being shown for a constant period.
② The one shown in the outdoors.
③ The one shown for the public.
④ Signboard, standing signboard, poster, label, advertising tower, bulletin board, the one pasted to building
and construction thing, and the thing which is similar to these.

◆ Procedure
When you display outdoor advertising, you must take the permission of the governor (Subprefectural Office
Director General).
The presentation of the permission application is the construction Facility Planning Division of a branch
having jurisdiction over the place.

◆ The one displayed in the following cities, towns, and villages is excluded.
Sapporo-city, Hakodate- city, Asahikawa- city
Wakkanai-city, Noboribetu-city, Wassamu-town, Kenbuthi-town, Simokawa-town, Bifuka-town,
Otoineppu-village, Nakagawa-town, Toyotomi-town.

◆ Document to be submitted
Document to be submitted Newly Continuance Change
(The number of submitting is two)
Permission Continuation Change
Application form application permission permission
application application
・A drawing（indication place） ○ × △
・Color picture of the outdoor advertising × ○ ×
・Structural chart and specifications of the outdoor
○ × △
advertising
・A written consent about land and building △ △ △
・Manager's qualification certificate(copy)
△ △ △
・Resident's card(copy)
・A check result report of the outdoor advertising × ○ ×
※「△」A thing to submit if necessary

◆ Main relation law

Building Standard Law. Road law. Natural Parks Law. Nature Conservation Law.
Agricultural Land Law. Town Planning and Zoning Act.

◆ Exclusion report
Please submit an exclusion report, when a permission period expires and you do not continue a display, or
when you remove.

◆ The kind, permission commission, and permission period

Kind Kind
Division Commission Division Commission
(Permission period) (Permission period)
Without the Advertising balloon
per 5 ㎡ ¥1,300 per 1 ¥1,700
Solid advertising illumination (Within 15 days)
(Within in three years) With the
per 5 ㎡ ¥1,900 Advertising act,
illumination
Advertising net, Flag. per 1 ¥650
Standing signboard
per 1 ¥910 (Within in one month)
(Within in one month)
Utility pole advertising Label
per 1 ¥300 per 1 ¥220
(Within in one years) (Within in one years)
Without the Poster
per 1 ¥3,800 per 50 ¥300
Arch type advertising illumination (Within in one month)
(Within in three years) With the Advertisement car
per 1 ¥5,400 per 1 ¥1,900
illumination (Within in one month)
◎ An application commission is paid with the Hokkaido revenue stamp(北海道収入証紙). Please stick on a
predetermined style and your signature.
◎ The method of paying the permission commission of cities, towns, and villages that handover the authority
is different from Hokkaido. Please inquire of each cities, towns, and villages.
◆ Permission standard of Solid advertising
1st-class ◎ Division of region
permission ・Commercial zone.
area ・Neighborhood commercial
zone.
・Industrial zone.
・Quasi-industrial zone.
・Exclusively industrial zone.
2nd-class ◎ Division of region
permission ・Category Ⅰ residential zone.
area ・Category Ⅱ residential zone.
・Quasi- residential zone.
・Region specified by Building
Standard Law. (Article6-1-4)
3rd-class ◎ Division of region
permission ・Category Ⅰ exclusively low-
area story residential zone.( The
prohibition area is excluded)
・Category Ⅱ exclusively low-
story residential zone.
・Category Ⅰ medium-high
oriented residential zone.
・Category Ⅱ medium-high
oriented residential zone.
・It is a place within 500m the
region that can be seen from
the highway. (In land use zone).
◎ Kind of outdoor advertising
○ Outdoor advertising which is installed in the ground
(Standard per 1)
・ Ａ≦ 75 ㎡,Ｓ≦150 ㎡,Ｈ≦ 20ｍ
○ Outdoor advertising which is installed in rooftop
・ Ｓ≦300 ㎡
※ When the outdoor advertisement height exceeds 20m from
ground, a small numerical value is permitted among
numerical values shown next.
① 2/3 of height of building.
② 20m from installed part of rooftop
○ Outdoor advertising that is installed on wall
As for the indication area, small numerical value is admitted
among numerical value to show next
① 1/3 or less of area of installed wall.
② 50 ㎡.
◎ Kind of outdoor advertising
○ Outdoor advertising which is installed in the ground
(Standard per 1)
・Ａ≦ 40 ㎡,Ｓ≦80 ㎡,Ｈ≦ 15ｍ
○ Outdoor advertising which is installed in rooftop
・Ｓ≦150 ㎡
※ When the outdoor advertisement height exceeds 15m from
ground, a small numerical value is permitted among
numerical values shown next.
① 2/3 of height of building.
② 15m from installed part of rooftop
○ Outdoor advertising that is installed on wall
As for the indication area, small numerical value is admitted
among numerical value to show next
① 1/3 or less of area of installed wall.
② 50 ㎡.
◎ Kind of outdoor advertising
○ Outdoor advertising which is installed in the ground
(Standard per 1)
・Ａ≦ 30 ㎡,Ｓ≦60 ㎡,Ｈ≦ 10ｍ
○ Outdoor advertising which is installed in rooftop
・Ａ≦75 ㎡,Ｓ≦150 ㎡
※ When the outdoor advertisement height exceeds 10m from
ground, a small numerical value is permitted among
numerical values shown next.
① 2/3 of height of building.
② 15m from installed part of rooftop
○ Outdoor advertising that is installed on wall
As for the indication area, small numerical value is admitted
among numerical value to show next
① 1/3 or less of area of installed wall.
② 50 ㎡.
4th-class ◎ Division of region ◎ Kind of outdoor advertising
permission ・A city planning area except land ○ Outdoor advertising which is installed in the ground
area use zone (Standard per 1)
・It is a place more than 500m in ・Ａ≦ 30 ㎡,Ｓ≦60 ㎡,Ｈ≦ 10ｍ
the area that can be seen from the ○ Outdoor advertising which is installed in rooftop
highway(except land use zone). ・Ａ≦30 ㎡,Ｓ≦60 ㎡
・It is a place more than 100m in ※ When the outdoor advertisement height exceeds 10m from
the area that can be seen from a ground, a small numerical value is permitted among
national highway, a prefectural numerical values shown next.
road, and a railroad(except land use ① 2/3 of height of building.
zone). ② 10m from installed part of rooftop
○ Outdoor advertising that is installed on wall
As for the indication area, small numerical value is admitted
among numerical value to show next
① 1/3 or less of area of installed wall.
② 30 ㎡.
5th-class ◎ Division of region ◎ Kind of outdoor advertising
permission ・The normal area of a national ○ Outdoor advertising which is installed in the ground
area park, a quasi-national park, (Standard per 1)
prefectural nature Park ・Ａ≦ 15 ㎡,Ｓ≦30 ㎡,Ｈ≦ 10ｍ
○ Outdoor advertising which is installed in rooftop
・Ａ≦15 ㎡,Ｓ≦30 ㎡
※ When height exceeds 10m from the ground, it is assumed
below a small numerical value of 2/3 of the height of the
building or numerical value of 10m from roof installation
side.
○ Outdoor advertisement thing that is installed on wall
The display area is assumed to be a small numerical value 1/3 of
the areas of the installed wall or 30 ㎡
6th-class ◎ Division of region ◎ Kind of outdoor advertising (You can put ONLY two kind
permission ・It is a place within 100m in the advertising in this Area .)
area area that can be seen from a ○ The outdoor advertising which displays oneself
national highway, a prefectural ・Ｓ≦30 ㎡(Standard per 1) ,Ｔ≦ 30 ㎡,Ｈ≦ 10ｍ
road, and a railroad(except land use ○ Guidepost
zone). ・Ａ≦3.5 ㎡,Ｓ≦７㎡,Ｈ≦ ６ｍ
・Number : 4 pieces or less
・Mutual distance : Within 500m
・Distance from facilities that should be guided : Within 5km
・Method of display : The content of the display must be a
minimum requirement.
※ Remarks
○ Ａ= One display area Ｓ= Display area Ｔ= Total of display area Ｈ= Height
○ The standard of an arch type advertisement.
・3m or more in height on a sidewalk, and 4.5m or more in height on a driveway
○ When the rooftop advertisement is displayed in the a stair hall, the elevator tower, and the sight-seeing
tower, etc. , the height of the rooftop structure is counted in to the height of the rooftop advertisement.
○ Standard of wall advertisement thing that project from wall in building etc.
・Width within 1.5m, at the same time, height of the bottom, on the sidewalk above 3m and on the driveway
above 4.5m.
○ The area of the wall advertisement is the total area of the letter, symbol ,trademark and design target.
◆ Region where outdoor advertising is prohibited
1st-class ○ Natural beauty protected forest.
prohibited area ○ Wilderness Area
○ Nature conservation area
○ Prefectural nature conservation area
○ An environmental green tract of land
protection district
○ A natural scene protection district
○ Science nature conservation district
○ A special area of a national park, a quasi-
national park, prefectural nature Park
◎A one that is possible to display by
being permitted in the prohibition region.
・A signpost or a mark to lead to a
school, a hospital, a social welfare
organization, a museum and the
nursing senior citizen institution.
・In a first-class prohibited area
Ｓ≦3.5 ㎡, H≦5m
○ The outdoor advertising which
displays oneself
Ｓ≦５㎡(per piece)
T≦10 ㎡(per place of business)
H≦5m

2nd-class ○ Category Ⅰ exclusively low-story ◎A one that is possible to display by

prohibited area residential zone.(in city)
○ The site of cultural assets
○ It is a place within 500m the region that
can be seen from the highway. (except land
use zone).
○ Urban park
○ In site of Public agencies, School,
Library, Public hall, Museum, Gym,
Government hospital, and public
lavatory
※ Remarks
○ Ａ= One display area Ｓ= Display area Ｔ= Total of display area Ｈ= Height
being permitted in the prohibition region.
・A signpost or a mark to lead to a
school, a hospital, a social welfare
organization, a museum and the
nursing senior citizen institution.
・In a second-class prohibited area
Ａ≦3.5 ㎡, Ｓ≦７㎡, H≦5m
・An advertisement car（A thing
without fear to be damaged during a
run）
○ The outdoor advertising which
displays oneself
Ｓ≦10 ㎡(per piece)
T≦10 ㎡(per place of business)
H≦5m

◆Permission standard of Simple advertisement(permission region commonness)

◎ Standing signboard.
・Within 0.9m in width 3m in length within (Leggy is included).
・The one leant in parallel to road.
・The one that the utility pole etc. are not used.
◎ Advertising thing to use utility pole and fire-plug sign pillar, etc.
(1) The wrapping advertisement thing posted in one pillar and the projection advertisement thing are respectively
within 1 piece. The one that the fluorescent coating is not used.
(2) In the wrapping advertisement thing, within 1.8m in length and the height of the bottom must be from the
grounds to 1.5m or more.
(3) The one posted in the utility pole must be within among the projection advertisements 0.6m in width within
0.45m in width within 1.2m in length.
(4) The one posted in the fire-plug sign pillar must be within 0.8m in width within 0.4m in length.
(5) When an advertising thing is posted on the road. The height to the bottom of an advertising thing must be 4.5m
or more on the roadway by 3.0m or more on the pavement.
◎ Advertising act and advertising net.
The height of the bottom of an advertising thing must be 4.5m or more on the roadway by 3.0m or more on the
pavement.
◎ Advertising balloon.
・The diameter of an advertising balloon is less than 3.0m, and height is 50m or less from a mooring point.
・The advertising matter to add should be a thing less than 15m in length, and less than 1.5m in width.
◆ Advertising Qualified manager
◎ A manager having the qualification is necessary for a solid advertisement more than 10 ㎡.
The purpose is to secure a proper system of the safety management. However, it is not necessary in the one drawn directly on the
wall etc. with paint.
◎ It makes it to the person who has either of the following qualification.
(1) A scholar of qualification of Outdoor Advertisement.
(2) First class advertisement art finish skill person.
(3) First class authorized architect or second class registered architect. and he is an outdoor advertising thing school graduate.
(4) It is a special kind electricity construction qualification person concerning neon construction, and he is an outdoor advertising
thing school graduate.
(5) the electric licensed engineer (the first kind, the second kind, the third kind) , and he is an outdoor advertising thing school
graduate.
(6) Person who has qualification that outdoor adman becomes business chief person whom each office elects. The qualification is
based on regulations of the outdoor advertisement thing ordinance.
（Note）An above-mentioned (3)-(6) outdoor-advertising thing school graduate is a graduate of the school which a prefecture and a
city hold.
◆ The article which prohibits indication of the outdoor advertising
◎ All the advertising
○ Street trees, Commemoration protection tree
○ Bronze statue, Monument
○ Chimney, Power transmission tower, Sending and receiving tower, Gasholder, Oil tank
○ Force of the wind equipment for power generation
○ Bridge and other elevated structures, Tunnel, Separation belt.
○ Structures of landscape importance
○ Trees of landscape importance
○ Signal, A lighting, Road traffic sign, Sidewalk fence, Protection fence,
○ Snow protection fence, and the thing which is similar to these
○ Fire hydrant, Fire alarm, Fire lookout
○ Public mailbox, Letter mail submission box, Phone box, Transformation tower
◎ It is prohibited to display a poster, a label, and a standing signboard
○ Utility pole
○ Fire-plug sign pillar
◆ Exclusion from application
The necessary outdoor advertising thing cannot be restricted even by permission area, prohibited area, and etc.
○ A one that is possible to display without obtaining permission in permission area, prohibition area, and prohibition article.
○ A thing which is indication by laws and ordinances
○ A thing which a country, a local government and a public group display in a public purpose.
○ A thing which shows a donator name to a public thing
・S≦0.5 ㎡ and less than 1/20 of the area of a surface of projection
○ A thing to show on the bulletin board of the local government.
○ The outdoor advertising which displays oneself
・In a first-class prohibited area Ｓ≦５㎡(per piece), and T≦10 ㎡(per place of business) H≦5m
・In a second-class prohibited area Ｓ≦10 ㎡(per piece), and T≦10 ㎡(per place of business) H≦5m
・In a permission area Ｔ≦10 ㎡(per place of business)
H =The height standard of each permission area
○ A thing to display for self management
・Ａ≦１㎡ Ｈ≦３ｍ (only Solid advertising)
○ A thing which is displayed in a meeting place for a lecture, an exhibition, a concert
○ The thing to display to temporary walls of the construction spot（But the thing which is not aimed for profit）
○ A thing to display to a person, an animal, a vehicle (except the advertisement car), a ship, and a plane
○ The thing which is unavoidable in a festival and custom
○A one that is possible to display without obtaining permission in permission area.
・A poster, a label which is not aimed for profit.(For advertisement such as political organizations and labor unions. A thing which advertises
meeting and entertainment that do not profit for a purpose. etc)
・A displayed period is less than 5 days（But a thing made by a product made in paper or cloth）.

◆ Inquiries concerning outdoor advertising (Japanese Language Only)

(Sapporo City, Hakodate City, and Asahikawa City are excluded)
◎ Shiribeshi Subprefectural Office, Department of Industrial Promotion, Constructional Guidance Division
Address : North 1st, East 2nd, Kutchan Hokkaido 044-8588 Japan
Telephone 0136-23-1375 (Int'l +81-136-23-1375) Facsmile:0136-22-0905 (Int'l +81-136-22-0905)

◎ Hokkaido Government, Department of Construction, Bureau of Community Revitalization, Urban Planning Division
Address : North 3rd, West 6th, Chuo-ku, Sapporo Hokkaido 060-8588 Japan
Website http://www.pref.hokkaido.lg.jp/kn/tki/mdr/koukoku/koukoku.htm
Kind of Outdoor Advertising

Advertising Utility pole advertising

in rooftop (Projection)
Aあ
Advertising Advertising Arch type advertising
baloon on wall Advertising
Flag
Advertising
in the ground
Advertising
Utility pole
on wall
advertising
(Wrapping)

Specifications of Simple advertising

Utility pole advertising Advertising act/net
Standing signboard
Wrapping Projection Fire-plug sign pillar Advertising baloon
（Advertising act/net)
The height of the bottom
end of the advertisement.
In Sidewalk：H≧3m
Less than 0.9m Less 消火栓
than In Road：H≧4.5m
0.6m (Advertising baloon）
広 告 Less
than Less
広 0.4m than
3m
広 Less
告 Less Less than
than than
告 0.8m
3m 1.2m
広
Less
広 Less than
than 15m Less than
Less 1.5m
than
告 1.8m 告
0.45m Less
than
It is leaned against in In sidewalk：H≧3m
In sidewalk：H≧3m
More In road：H≧4.5m
50m
parallel with a road. than In road：H≧4.5m

1.5m