EXECUTIVE SUMMARY

THE DOG’S HOME CARE

Dog’s Home Care is a combination of home, a place to live and care, the love for

animals, and a place that offers high quality services for your pets, and a place to be

comforted home. Dog’s Home Care is a service business which serve dog’s only to the

public. Dog’s Home Care is a great benefit because all they would be taught will go a long

way in determining the dog’s outcome. Can give companionship to people who are living

alone on elderly adults who do not have adequate social interaction with other people. Caring

for a dog is a big responsibility and is not something to enter into. Owning a dog is fun

particularly as it serves as a confidante as they are friendly and can co – habit perfectly with

humans.

Dog’s Home Care proposed services:

 Grooming Package (Bath , Hair Trimming, Nail Trimming)

 Medicated Bath w/ Blow Dry

 Ear Cleaning and Teeth Brushing

 Dematting and Haircutting

 Pet Massage

 Pedicure

 Basic Dog Training

 Dog Walking

The proposed services of Dog’s Home Care is expected to be mostly by a sustained

interest of this services, and satisfying the needs of customers through love of your dog’s and

to commemorate such an experience. Dog’s Home Care service is composed of different

person/employee who worked together for the success of the business.

SITE AND LOCATION ANALYSIS

Dog’s Home Care is a service business which is located at Mangagoy, Bislig City,

Surigao, Del Sur near at the Gaisano Capital of Bislig. We choose this location because it is

the center of trade and industry, and most likely the place where most people love to visit and

explore.

DEMAND AND SUPPLY ANALYSIS

To determine the demand of the proposed business, the researchers conducted a

marketing survey and concluded that the Dogs Home Care is feasible because of profitability

ratio. We conduct a survey on 100 respondents who are dog owners, based on our survey,

83% of the respondents said that they want to avail the Dog’s Home Care services in

Mangagoy, Bislig City while 17% only of the respondents don’t want to avail the services

that Dog’s Home Care have offered. The result implies that Dog’s Home Care services has a

big chance to be patronized by the customers based on the result because Mangagoy, Bislig

area is a growing progressing city.

The business will hire additional fulltime or part-time pet groomer to increase the

capacity to meet its demand. The supply in the first year is 3,456 that will cater the initial

demand of 2,868 pets with allowance for the random prospected customers.

COMPETITORS

2 competitors already exist in the current market are mostly traditional pet shops.

Compared to these traditional pet shops, Dog’s Home Care is more convenient, time efficient,

and affordable.

TARGET MARKET

The target market in this proposed study is aimed to mostly dog lovers who would

like their dogs to experience with other dogs and let the owners know that we care for their
dogs with passion. We are committed in providing good servicing to all the prospect

customers. In order to promote the business, we will have a dogs show to show the customers

about what Dog’s Home Care is all about and we will be giving flyers, brochure, and also

giving ads in magazines, and advertising on Radio/TV.

FINANCIAL ANALYSIS

In the financial part, in the yearly projection of financial position, there has been a

decreased form first year to second year, an increase in the third year, and a decrease from

fourth to fifth year. For the yearly projection of comprehensive income, there is an increase

of total incomes every year because of the projected sales volume that is also increasing

every year. For the cash flow, there has been an increase of cash balance from first year to

fourth year of operation and had a decrease on the fifth year because of the cash that were

used for operating, investing, and financing. For the changes in partner’s equity, the capital

balance of each partner stays the same.

RATIO ANALYSIS

 Current Ratio – Dog’s Home Care’s current ratio is decreasing in its five

years of operation. The company’s current assets are enough to settle its

current liabilities although its current ratio is decreasing.

 Working Capital – Dog’s Home Care’s working capital shows a decreasing

behavior throughout its five year operations. This is due to the withdrawals

made by the partners. The company has enough capital to run a day to day

operation. It shows the company’s liquidity which is able to pay its short-term

obligations and still have current assets leftover.

 Debt Ratio – Dog’s Home Care’s debt ratio is increasing in its five year

operations. This is due to the decreasing fixed assets which comprises the

increase in net income. Still, the debt ratio is favorable because it has a small
 percentage. The company does not maintain an account payable since it is a

cash to cash basis.

 Asset Turnover Ratio – Dog’s Home Care’s asset turnover ratio is increasing

in its five year operations. This means that the assets are utilized properly to

produce more revenues for the company which also increases for five years.

 Return on Total Assets - Dog’s Home Care’s return on total asset is

increasing. It means the company is performing well in using it assets to

produce more income.

 Return on Equity – Dog’s Home Care’s return on equity is increasing

throughout its five year operations. The company managed to have an

increasing return on equity even though there are withdrawals made by the

partners. It is because its net income is also increasing.

 Profit Margin - Dog’s Home Care’s profit margin is increasing on its first

four years of operation and shows no increase on the fifth year. Even though

the revenue is increasing through its five year operations, its costs of services

and operating services is also increasing. That is why there is a no increase in

profit margin.

 Return on Investment – Dog’s Home Care’s return on investment is

increasing in its five year operation. This indicates that the company has a

high return and has utilized its assets to produce more income.

 Capital Budgeting - A shorter payback period is considered to be better since

it suggests lower risk exposure and the investment are returned at an earlier

date.
HORIZONTAL ANALYSIS

In our horizontal analysis, there is a decrease in cash asset in every year in the

operation of the business. In the yearly projection, no prepaid rent is recorded because at the

end of the year, it is fully consumed, and the office supplies decreasing while grooming

supplies are fluctuating. Dog’s Home Care has 7 accounts in liabilities section and all are

current assets. The first year monthly projection shows an increase in the second to fifth year

of operation due to increase caused by inflation. The equity section is where the partner’s

capital is already comprised by the partner’s distributed income and also the net of partner’s

drawing. In the yearly projection, partner’s capital is decreasing while in the first year

projection is increasing. In the income statement, there’s an increase of total revenues for the

yearly projections, and for the monthly projection, revenues increase from February to May

and decreases from June to October, and increase again for the next months.

VERTICAL ANALYSIS

Cash covers the highest percentage in the current assets while Leasehold

Improvement for the non-current assets. In the liabilities section, income tax payable tallies

the highest percentage. The partners’ capital in the equity section is affected when there is a

distribution of income, withdrawal by the partners and taxation of ten percent. In the income

statement, the percentage of net income from the first year to the fifth year is increasing

because of the increasing total of revenue.