SUPPLY AND DEMAND

LEARNER:
ANGIE LORENA PARDO BELTRÁN

TEACHER:
JAVIER ROLANDO VEGA SALDAÑA

MARKET MANAGEMENT TECHNOLOGY

VIRTUAL MODALITY
SEPTEMBER
2020
1. Match the Word with the corresponding meaning:

a. Supply Expensive
b. Demand Desire to buy any product
c. High Price All people
d. Mass market The lifetime of goods and services.
e. Life cycle Disposition to offer products

2. According to the text, mention the things people take into account to determine the demand

An exclusive Brand
The best product materials
Designer brands
Personal selling sales assistants
Designer brands

3. Write F for false or T for true

a. Production cost depends on Technology F ( ) V (X)

b. As greater the expectations are, the lower will be the offer from the companies. F (X) V ( )
c. One of the four Ps of marketing mix is Package F (X) V ( )
d. Price is the amount a customer pays for the product F ( ) V (X)
e. Planning is to transform and develop marketing objectives to marketing strategies F ( ) V (X)

4. Answer the following questions

a. What is Benchmarking?
Benchmarking is the process of measuring the performance of products, services or processes of a company
or business, applied to compare with another company considered the best in the industry. The objective is
to identify internal opportunities for improvement and seek continuous improvement.

b. What is the process of Benchmarking?

The benchmarking process is relatively easy and straightforward, it takes knowledge and a little practice is
all that is needed to make this process a success and results.

c. Number the aspects to be taken into account in Benchmarking:

- Know why You Are Benchmarking.
- Be Realistic About the Scope
- Practice Good Project Management
- Choose Your Metrics Wisely
- It’s OK to Compare Apples with Oranges
5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the words in
alphabetic order and write the meaning of each word.

Anything Cualquier cosa

utomatically automáticamente
Fingers Dedos
Hunting Caza
Implies Implica
Increase Incrementar
Inexpensive Barato
Luxurious Lujoso
Method Método
Nature Naturaleza
Packaging embalaje
Price Precio
Reach Alcanzar
Released Publicado
Selling De venta
Size Talla
Somewhere Algun lado
Supports Apoyos
Supply Suministro
Thinking Pensando

6. Write a ten lines text that summarizes the topic of the activity.

There are many brands in our country, well-known brands with much support in the trade, they use
expensive materials and exclusive manufacturing, these brands, as in reading, use market strategies to sell
more, many times they change the packaging or improve the product to have more buyers, we always have
to do benchmaking to compare prices and increase sales, it is important that brands are in force for a long
time but it is a constant work because customers have a lot of offer and brands can disappear if there are no
strategies to always be in the memory of the customers, the quality of the product is very important to the
customer because it depends on whether the customer buys the brand's products again.
The law of supply and demand is an economic theory and is to relate them to each other, it is a relationship
affects the price of goods and services. It is a fundamental economic principle that when the supply exceeds
the demand for a good or service, prices fall. When demand exceeds supply, prices tend to rise.