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  • Juan Kimi Alexander K. 14 - 9D

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    Danipo
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    The document provides vocabulary and exercises to identify key components of advertisements, including: 1. It defines common advertising terms like logo, slogan, headline, artwork, and body copy. 2. It presents an advertisement and asks the reader to label its logo, slogan, headline, artwork, and body copy. 3. The final exercise asks the reader to identify information like goods, varieties, price, location, and selling points in additional advertisements.

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    Juan kimi alexander k. 14_9D

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    The document provides vocabulary and exercises to identify key components of advertisements, including: 1. It defines common advertising terms like logo, slogan, headline, artwork, and body copy. 2. It presents an advertisement and asks the reader to label its logo, slogan, headline, artwork, and body copy. 3. The final exercise asks the reader to identify information like goods, varieties, price, location, and selling points in additional advertisements.

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    100 views3 pages

    Juan Kimi Alexander K. 14 - 9D

    Uploaded by

    Danipo
    The document provides vocabulary and exercises to identify key components of advertisements, including: 1. It defines common advertising terms like logo, slogan, headline, artwork, and body copy. 2. It presents an advertisement and asks the reader to label its logo, slogan, headline, artwork, and body copy. 3. The final exercise asks the reader to identify information like goods, varieties, price, location, and selling points in additional advertisements.

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    of 3

    ADVERTISING

    Exercise One

    Vocabulary
    Match the words below with their meaning.

    1. Artwork (_C_) A) a little drawing that represents the company

    2. Body copy (_D_) B) a word or short sentence that gives the main idea
    of the advert

    3. Slogan (_E_) C) a photo or drawing

    4. Logo (_A_) D) words that are in smaller letter that give more
    information about what is being advertised

    5. Headline (_B_) E) a short phrase that is easy to remember and


    represents the company e.g. “Just do it” (Nike)

    Exercise Two

    Look at the advertisement below and label the diagram using the vocabulary in exercise 1.

    LOGO

    SLOGAN

    HEADLINE

    ARTWORK

    BODYCOPY
    Exercise Three

    Identify the different kinds of information in the other advertisements and


    put them in the right rows. (Buku paket hal. 195)

    Goods Grandma's sambal uleg

    Varieties -Mild sambal uleg for kids


    -Sambal uleg for the whole family  

    Price Not available

    Time/place Grandma's kitchen.Jalan congklak 25 salatiga

    Contact number/email address 0298-654321.

    Selling points/promoting words Perfection descended for decades

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