#1 Secret formula

● Who is my ideal customer?

People who want to make money online. But they are already interested in making money
online and have read and learned about it. People who want to quit their 9-5 job and work on
their own terms. These can be complete beginners or people who already tried to make money
online.

● Where are they online? Think FB groups, IG influencers, Youtube influencers, Blogs,
Newsletters

They are in FB entrepreneurial groups like ClickFunnels, ConsultingCommunity.

They are on IG following influencers in that niche.
They are on blogs and emails that talk about MMO.

● What BAIT will I use to attract them?

Free Mini-courses. Free trainings. Etc.

● What results do I want to give them?

I want to help them make money online and have a total freedom. To quit the job they hate and
do what they love.

#2 My value ladder
● Bait: Free mini-course, ebook
● Front end offer: Low ticket course, npr. $47 ebook about affiliate marketing
● Middle: Hick ticket course, John Crestani super affiliate system
● Backend: membership: $1000/month

#3 How you can get a potential customer to leave

the congregation and check out your page
As you start to think about what type of ads should you be placing—what they should
say, what types of images they should use—I recommend going to Google images and
searching for “National Enquirer headlines.”

You’ll see hundreds of examples that you can model.

If you look closely, you’ll notice the magazine always uses a strange or unusual picture to grab
the eye. Then it uses short, punchy headlines (usually describing something weird, unusual, or
shocking) to make you curious enough to buy a copy.

The images and headlines interrupt whatever you were thinking about to make you pay
attention to the product, a magazine.

#4 Traffic
Traffic you own is the BEST kind of traffic. It’s your email list or your followers, readers,
customers, etc. I call this the traffic that I “own” because I can send out an email, post a
message to my followers, or make a blog post, and I will generate instant traffic.

That’s why it’s so important to convert the other two types of traffic (both traffic you
control and traffic you don’t control) into subscribers and buyers (traffic that you own) as
quickly as possible.

#5 Attractive character

The four elements of the attractive character

1. Backstory - your own or from your customers/students
2. Attractive Characters Speak in Parables - Parables are little stories, easy to remember,
that illustrate a relevant point. If you’ve been following me for a while, you know I tell lots
of stories, or parables.
3. Attractive Characters Share Their Character Flaws
4. Attractive Characters Harness the Power of Polarity - Attractive Characters are typically
very polarizing. They share their opinions on hard matters, and they stick to their guns—
no matter how many people disagree with them. They draw a line in the sand. And when
they take a stand for what they believe in, they split the audience into three camps:
those who agree with them, those who are neutral, and those who will disagree with
 them. As you start to create that polarization, it will change your “fair weather fans” into
diehard fans who will follow what you say, share your message, and buy from you over
and over again.

Identity of an attractive character

Your Attractive Character will typically take on one of the following types of identities.
You get to pick which one you want to be, and once we go over the choices, the right one
will probably jump out at you.

● The Leader
● The adventurer or crusader
● The reporter or evangelist
● The reluctant hero

Attractive character storylines

6 ih je, opisane su u knjizi.

Conclusion - how to use this book

So, what in the world should you work on first? Here’s what I recommend:
● Decide who you want to serve. Who are your ideal clients?
● Create your bait, and do it quickly. Don’t overthink it or try for perfection here.
● Figure out your Value Ladder. What can you offer above and beyond what you currently
do? Go create those things.
● Start building out your funnels, one at a time.

This book is a playbook. Don’t just read it once and go on with business as usual.
Keep it handy, and refer to it often. Once you get your first couple of funnels working, I
would strongly suggest spending a week or two implementing one of the secrets you
learned here. Then move on to another secret and another. When you’ve run through all of
them, go back, and do it again! Continue to improve.