GLOBAL SITE FOR IT STUDIES, INC.

3rd Floor Rosario Uy Bldg., San Jose Street, Goa, Camarines Sur
S/Y 2020 - 2021

Self – Learning Module - 1

Name:____________________________________________ Rating: _______________

Course & Year level: ________________________________ Date: ________________

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Self – Learning Module, Second Semester
 CURRICULUM
CONNECTION

LIFE PERFORMANCE OUTCOME:

I am a Globalista – a student of Global Site for I.T. Studies, Inc., a conscientious, adept
performer, achievers, competently pursuing my mission in life.

PROGRAM OUTCOMES:

Explain and apply the fundamental elements of effective conflict resolution processes
and use to reduce group conflicts and divisions, foster agreement, and promote future
collaboration.

ESSENTIAL PERFORMANCE & INTENDED LEARNING OUTCOMES:

Describe and explain the new abilities they have developed as the result of self-initiated
learning experience and projects through analyzation and understanding every topic in the
chapter.

INSTRUCTION:

How to learn from this module:

1. Before working on this self-learning module, make sure you have a notebook, pen or
pencil and learning materials with you.

2. Read carefully the instructions given. Don’t hurry. Always review your answers.

3. If you are told to go and do something, do not hesitate to do so.

4. Accomplish tasks and complete worksheet seriously and correctly.

5. Submit outputs on or before the deadline at the agreed drop area like Barangay Hall or to
the assigned Barangay Official in your Barangay.

6. Guidance, support & encouragement of the parent/guardian are highly encouraged.

7. Enjoy learning.

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Self – Learning Module, Second Semester
 CHAPTER 1:
Introduction to Trends, Networks, and
Critical Thinking in the 21st Century

The birth of 21st century has resulted to a lot of rising trends not only to one aspect
but to a whole. Global trends have been anchored to socio-cultural, economic and political
dimensions with which increasingly given attention nowadays. Apparently, a lot of trends
are being practiced by some however, they are not aware of it.

This time, let me introduce to you the things that you are going to explore in this
module.

These are the things that you are going to expect in this module.

 Definition of trend
 Explain the process on how to spot a trend
 Differentiate a trend from a fad
 Point out the elements that make up a trend
 Describe the different characteristics of a trend
 Identify parts of a whole
 Identify emerging patterns
 See, discover and differentiate relationships between causes and
consequences
 Present the derived ideas through a 100-word essay or other graphic
representation

Lesson
Definition of a Trend
1

Our environment plays an important role of who we were yesterday, who we are
today, and who we will be in the future. Nowadays, we cannot determine what lies ahead of
us as we live in this world full of uncertainty, but we all know that we are going to that
direction. Few go straight, but some of us go upward; others go downward while others go
upward and downward without consistency. These are true to our lives. The moment you
step into a minefield of potential confusion; you are exercising trends without noticing it.

What are the latest models of cell phones today? What are the hottest news today
about celebrities? What are the trending dance moves or tag lines? What is the latest and
updated online game? Are you concern about what type of business boomed today?
Unsurprisingly, trends are about us: how do we behave, what we want, and how do we view
the world around us. This is the trend of our existence in this world. But, what is trend?

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Self – Learning Module, Second Semester
 At the end of this lesson, the learners will be able to define the following:
1. Trend
2. Megatrend
3. Microtrend

The birth of twenty first century has resulted to a lot of rising trends not only to one
aspect but to a whole. Global trends have been anchored to socio-cultural, economic and
political dimensions with which increasingly given attention nowadays. Apparently, a lot of
trends are being practiced by some however, they are not aware of it.

Trend is a continuous development towards something new or different. It simply

reflects on what seems to be going around at any given time. Sanders, Soper and Rotwell
(2009) define trend as a ―recurrent phenomenon that takes place over time and gives rise
to speculation on the future. It can be in any area and doesn’t only reflect fashion, pop
culture and entertainment, but to all dimensions. It could be socio-cultural, economic
and/or political dimensions. Moreover, it is a change evidenced by a rise or fall of variables
when measured between at least two points over time (Gordon, 2008). Thus, a trend is a
sequential pattern of change in recorded data.

In 1985, American Heritage Dictionary defines trend as a direction of movement, as

―the trend of a line, or the movement in a specified direction, as in ―the
prevailing wind trends east-northeast. Hence, a trend is the general direction or tendency
in which is going to move, develop or change.

The way of doing new things of an individual, group or societal approach then
followed by many people is called as trend. It has ability to influence or even direct people
to adapt, accept and follow what is new. Also, trends tend to shift peoples’ needs and wants
as it distracts the present trends then proposed new ones in the form of innovations (to be
discussed in the proceeding part).

Megatrends and the microtrends are the two types of trend. Megatrends are
those larger patterns of broad trends that reshape and transform our lives while
microtrends is the advocate localization as opposed to globalization It recognizes that
people and communities have never been more refined and more conversant about the
choices they make in their everyday lives.

Trends gain power over time as they are not just merely part of a moment, they are
tools, connectors and will become more valuable as other people commit to engaging (Seth
Godin). They solve problems. They represent new ways of life. Some trends are fun, some
fabulous, some appalling, but however long they last, you can be sure there will always be a
new trend coming along to replace the old.

Awesome! You are now ready to do the next activity. This time, you are going to
share your comprehension on what you have read.

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 Lesson
Explain the process on how to spot a trend
2

“Trends never turn on a dime. Reversals build slowly. The first sharp dip always finds
buyers and the first sharp rise always finds sellers”
– Alan Farley

It is important for us to understand that trends do not go straight up or straight

down. They tend to zigzag back and forth from a new high back to a lower high, then to a
higher high and go down. Thus, it has no consistency on its own manner.

Trend is considered as a collage of present circumstances that extend current

patterns into the future (Cornish, 2004 and Canton, 2006). However, an examination of
these phenomena and speculation on the likely impact they will have in the future is called
trend analysis. In addition, the practice of collecting information and attempting to spot a
pattern, or trend, in the information is also known as trend analysis.

Sanders, Soper, and Rotwell (2002) stated that ―an examination of

trends phenomena and speculation on its likely impact in the future is called as trends
analysis. Moreover, trends analysis grants ―future vision. It allows populations to be
proactive in response to future events. Furthermore, trends analysis is the widespread
practice of collecting information and attempting to spot a pattern in the information. It will
be used in predicting future events or estimating uncertain events in the past, and
distracting present events just to promote new ones.

The process of identifying of trends is called trend spotting. Rehn and Lindkvist
(2013) define trend spotting as attempting to see the future in the present situation. On the
other hand, the people who notice and report on new fashions, activities that people are
starting to do is called as trend spotter. Conversely, an act that assumes the future that will
be a logical extension of the past is defined as act of projecting trends. Thus, projecting
trends will be based from the past, present and what will be in the future regardless of
defined and undefined factors that contribute from its changes or development.

FIVE (5) WAYS TO SPOT AND CAPITALIZE ON TRENDS

Many successful businesses were started by entrepreneurs with an ability to see a

trend before everyone else. They were able to take their insight and capitalize on it in a new
and creative way. Businesses from Uber and Lyft to Airbnb and HomeAway are just some of
the most recent examples of entrepreneurs benefiting from emerging trends. But just
because it’s been done before doesn’t mean it is easy to see trends first and find ways to
capitalize on them.

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 The keen competition around the market regardless of its kind and the rapid change
of customers’ behaviour, smart entrepreneurs are always looking for an edge. They want to
know how they can identify trends, and how they can use that skill to build and grow a
business for them not to be eradicated from the market place. Fortunately, here are five
ways in spotting trends and capitalizing on them before your competition does, and these
will help you a lot the moment you apply and develop these to your business.

1. Anticipate change
The constant thing in this world is change. Assume that change is coming and look
for it. Change can be either social -- as in the rise of socially responsible business – or
technological, as exemplified by the growth of gadgets. Sometimes change can be
both. The great example of it is social media.
Don’t forget the cyclical, up-down, back-forth nature of business while you are
searching. Change doesn’t have to be permanent to provide a viable opportunity for
business creation and growth. Remember, the nature of trends has no consistency.

2. See it coming
The basic tools of the trend tracker are seeing, hearing, smelling, tasting and
touching. In other words, every sense that can be used to get information about the
world should be employed in seeing for upcoming changes. Start by reading and
watching everything you can. That should include general interest news outlets, trade
publications, blogs, government reports and casual conversations overheard in
elevators. Be updated of problems people are talking about. Be proactive as it comes.

3. Distinguish between short-lived fads and long-term trends

Strive to identify big changes that create lasting problems that many customers will
be happy to pay to solve. The idea is to wind up with a business model in which
revenues are larger than costs for a long period, not one that limps by on slender
profit margins before competitors take even that away.

To filter out fads, talk to the potential buyers of the solution to the problem. The
more frustrated they are, the more likely they are to pay for a solution. In extreme
cases, potential customers may be willing to fund the development of solutions. With
this, it is not hard for you to win them. Another way around is by talking to experts.

4. Make sure your solutions are realistic

Again, it’s relevant to talk to target customers. Make sure the solution you envision is
one you can realistically provide with features. Costs must establish alternatives will
compare favourably.

It is not all about your desire product to proposed, it’s about their problem to be
solved. What you can do conveniently and inexpensively may be of little value to
customers. The sweet spot for a trend-exploiting start-up is at the intersection of
business capability and customer’s need.
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 5. Create a competitive advantage

To get the biggest benefit, be the first doer. Be courageous! It is uncommon for any
single entrepreneur to be the only one who sees an opportunity. Most will hesitate
and not move at all. Many others will not move quickly enough. Lasting competitive
advantage usually goes to the first entrant to stake a market out and capture
customer loyalty. Those who come later usually have to settle for slimmer profits and
more competition.

Being first is not sufficient, of course! Business history is besieged with well-financed
start-ups directed by well-regarded leaders who committed too much, too early and
in the wrong place. So test before committing. Again, look for revenues that
overwhelm costs and customers who are overjoyed.

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RULES IN DOING THE ACTIVITY

1. Find a place in your home where you can study well.

2. Have a chair and table. Make sure you have the materials you need like paper, pen,
pencil, etc.
3. Read carefully and understand the lesson. Then, you can start answering the activity.

Activity 1. Identification.

Instruction: Read and analyze each word below and define each word given based from the
discussion. Write you answer on the corresponding box given.

Word Definition

TREND

MEGATREND

MICRO TREND

Activity 2. Fill in the Blanks.

Instruction: Read the paragraph carefully and write the missing word(s) on the space
provide.

(1) ____________does not only reflect fashion, pop culture and entertainment,
but all dimensions. It could be (2) ______________, (3) ________________ and
(4)______________ dimensions. (5) _______________, (6) _____________and
(7) ___________ (2009) defined trend as a recurrent phenomenon that takes place over
time and gives rise to speculation on the future. However, there are two classifications of a
trend namely (8)___________ and (9) ___________.
(10) ______________ said that trends gain power over time, because they are not
just merely part of a moment, they are tools, connectors and will become more valuable as
other people commit to engaging. Always remember, no matter what type of trend it is;
there will always be new coming to replace what is present.

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Self – Learning Module, Second Semester
Activity 3. Spot the Trend.
Instruction: List down things/terms that you can think of when you are going to spot a
trend.

TREND

Activity 4. Matching Type.

Let’s try to check your memory. Match the word(s) from column A to the definitions
in column B. Write the letter of your answer on the space provided.
Column A Column B

A. It is the practice of collecting

1. Trend information and attempting to spot
a pattern, or trend, in the
information.
2. Trend analysis B. It refers to an act that assumes the
future that will be a logical
3. Trend spotting extension of the past.
C. It means attempting to see the
future in the present situation.
4. Trend spotter D. This refers to a person who notices
and reports on new fashions,
activities that people are starting to
5. Projecting Trend
do.
E. It is considered as the collage of
present circumstances that extend
HONESTY PLEDGE: current patterns into the future.

I hereby pledge that I took this tasks with all honesty and integrity.
______________________________ ____________________________
Student’s Signature over Printed Name Parent’s Signature over Printed Name
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Self – Learning Module, Second Semester
 Key to Correction
Activity 1. Identification.

Word Definition
TREND Trend as a ―recurrent phenomenon that takes place over time and gives rise to
speculation on the future.‖ It can be in any area and doesn’t only reflect fashion,
pop culture and entertainment, but to all
dimensions

MEGATREND Megatrends are those larger patterns of broad trends that reshape
and transform our lives.
MICROTREND Microtrends is the advocate localization as opposed to
globalization, recognizing that people and communities have never
been more sophisticated and more knowledgeable about the choices they make in
their everyday lives.

Activity 2. Fill in the Blanks.

(1)Trend does not only reflect fashion, pop culture and entertainment, but all dimensions. It could
be (2)socio-cultural,(3) economic and or(4) political dimensions.
(5) Sanders, (6)Soper and (7)Rotwell (2009) defined rend is a recurrent phenomenon that takes place
over time and gives rise to speculation on the future. However, there are two classifications of a trend
namely (8) megatrend and (9) microtrend.

(10)Trends gain power over time, because they are not just merely part of a moment, they are
tools, connectors and will become more valuable as other people commit to engaging.

Activity 3. Spot the Trend.

TREND

Spot

Projecting
Data

Activity 4. Matching Type.

1. e 4. d
2. a 5. b
3. c
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