Name

Faraz Zaigham
Registration No
Sp18-BBA-008
Subject
E-Commerce Lab
Introduction to the Business Model of Walmart:
First thing first, the business model of Walmart administers a wide variety of products. Some of those
products around which Walmart business model functions are-

 Electronics
 Home décor and furniture
 Clothing
 Footwear
 Movies and music
 Health and beauty
 Pet supplies
 Sporting goods and fitness
 Grocery
 Healthy and beauty
 Auto-related supplies
 Toys
 Photo-finishing

Walmart Core Business model is “Cost Leadership “

There are three Segments of the business model of Walmart.

1. Walmart US:
It Manages all the 50 state in Us.
2. Walmart International:
The international part of the company includes 27 countries where the Walmart store is
present.
comprises three major categories:

 Retail,
 Wholesale
 And other

These categories consist of many formats, including:

 Supercenters,
 Supermarkets,
 Hypermarkets,
 Warehouse clubs (including Sam’s Clubs) and cash & carry,
 As well as ecommerce.
 3. Sam’s Club:
Sam’s club is the third and final segment of the business model, which operates in 44 states in
the U.S.

The strategy in which Walmart business model work is “Lead on Price”

WAL Mart Business Model

 Product
 Suppliers
 Storage
 Courier service
 HR strategy
 Marketing strategy
 Accounts
 Marketing Strategy
 Web Portal (social media accounts)

Revenue Model of Wal-Mart

The Walmart revenue model depends on Product revenue and service revenue. In product revenue
they include all the products which they sell online to different countries and earn revenue on i.e.
products like Grocery, Hardlines and Entertainment.
Walmart performing advertisement in every Social siteto increase their revenue.
Service revenue which they get by selling Financial service, Movie streaming service and Clinical
service.
Advertisement and by paid content they earn revenue. They also earn revenue by giving membership
to customers. Walmart introduces a new game app which can be the source of Walmart to earn
revenue.

BUSINESS IDEAS

Listed ideas:

 Shoes
 Custom T-Shirt designer
 Online Custom Tailoring
 Mobile Accessories
 Accessories (Men’s and Female)
 Personal Care Product
 Customized Denim Jackets and Shirts