The Business Coach's Content Bible - Sneak Peek

Welcome To Your "Sneak-Peek"!

Inside of this document you will nd the Table Of

Contents, which will give you an idea of the different

subjects & articles contained within, and you will also

be able to look over the rst article in The Business

Coach's Content Bible!

As you view this, just think about how much time and

frustration you are going to save, and how much

easier your life and business will become by having

100 articles ( just like the one you have here!) that you

can use as YOUR VERY OWN for ANY and ALL of your

Content Needs!

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 The Business Coach's Content Bible - Sneak Peek

Table Of Contents
5 Steps To Supercharge Your Referrals 10

3  Elements That Make Your Ads Successful 14

3 Foolproof Ways To Soar Through A Recession 16

3 Powerful Tactics That Motivate Customers To Buy 18

3 Reasons Why The Copy You Hate Will Bring You The
Pro ts You Love 21

4 Rules For New Entrepreneurs - Practical Tips For Starting

Right 24

5 Easy Steps To Accomplishing Any Goal 26

5 Emotions That Could Be Stopping You From Living Your

Dreams 27

5 Inspiring Action Verbs That Can Change Your Life 29

5 Keys To Overcome Failure 31

5 Reasons Why You Need A Work-At-Home Schedule 33

5 Things to Consider Before You Hire a Virtual Assistant 35

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6 Easy Steps to Separating Your Personal Life from Your

Business 38

60 Minutes To Clear Goals 40

7 Key Tactics For The Small Business Owner 42

7 Simple Steps to Get More Out of Your Day 45

7 Steps To Effective Goal Setting 46

8 BIG Small Business Mistakes 49

8 Great Interview Questions to Help You Find the Right

Candidate 53

8 Steps Towards Becoming The Leader You Need To Be To

Succeed 54

9 Tips To Building A Relationship With Your List 57

10 Tips for a Successful Entrepreneurial Pitch 59

11 Questions To Kickstart Your Dream 61

A Testimonial Can Grow Your Business 66

Are You a Small Business Lone Ranger? Take The 10-

Question Quiz To Find Out! 68

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Are Your Sales Scripts Working For or Against You? 71

Beginner's Guide to Network Marketing (MLM) 74

Bonuses: How To Raise the Value of Your Products 76

Causes Of Underachievement 79

Checklist For Establishing Goals 81

Choosing Your Niche Market 84

Continuously Moving Your Marketing Forward 86

Developing a Marketing Mindset 88

Different Types of Goals 93

Education vs Sales-Based Marketing 94

Effective Time Management 98

Eight Ways to Sell Value - Not Price! 100

Excellence is Never an Accident 104

Facing Your Fears As An Entrepreneur 106

Feeling Overwhelmed In Work And Life 108

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Five Steps To Success In Everything You Do 110

Highly Effective Strategies for Overcoming Procrastination 112

How Successful Entrepreneurs Handle Failure 115

How to Be a Creative Entrepreneur 117

How to Find a Niche Market for Work at Home Moms 119

How to Give a Great Speech 121

How To Have Great Ideas 124

How to Use Psychology to Increase Sales 126

How to Write Better Advertising Copy 128

How Well Do You Know Your Prospects? Take This 10-Point

Quiz to Find Out 131

Ideal Customers - What Do They Look Like? 132

Impossible is Just a Word 134

Improve Performance through Positive Thinking and

Behavior 136

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Improve Your Communication Skills, Become A Better

Listener 138

Improve Your Memory With These Simple Tips 141

Innovation Is A State Of Mind 143

It’s Better to Make Mistakes Than To Be a Perfectionist 145

Justi ed Success Principles 148

Knowing Prosperity 154

Learning to Think Like a Customer: Selling Tips for Success 156

Let’s Get Productive 158

List of The Most Important Personality Characteristics in

Business 160

Marketing: Your Brand Is About More Than Just Good Looks 162

Mentoring And Coaching For Professionals 164

Mind Power: Tap the Magni cent Power of Your

Subconscious Mind! 169

Money Making Idea - Building A Successful You 171

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Nothing Ever Stays the Same 173

Personal and Professional Development 175

Play 10 Strategic Ways To Be Time Rich And Stress Free 177

Presentation Skills That Persuade And Motivate 180

Procrastination- Essentials to Break Through 183

Public Speaking Tips: How To Captivate Your Audience! 184

Secrets To Motivating Others Arounds You 186

Starting up a New Franchise Business 188

Stellar Customer Service in 10 Simple Steps 190

Successful Business Entrepreneurs 194

Ten Entrepreneurial Mistakes 196

The 12 Most Common Mistakes New Entrepreneurs Make &

How to Avoid Them 201

The 7 Deadly Barriers to Success 207

The 7 Most Common Marketing Mistakes 210

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The Entrepreneurial Edge 213

The Entrepreneur's Checklist 217

The Five Most Powerful Questions a Coach Can Ask 220

The Key To Perseverance 221

The Language Of Con dence 222

The One Two Punch For Success: Authenticity And

Alignment 224

The Cause for Procrastination 227

Thinking Outside The Box 230

Think Like an Entrepreneur 232

Top 7 Mastery Principles To Building A 7-Figure Enterprise 234

Top Five Reasons to Establish Business Credit 237

What Does It Take To Be An Entrepreneur? 239

What is a Niche Market? 241

What Is Your De nition Of Success? 244

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What it Takes to Succeed in Business! 246

What Not To Do With Your Leads 248

What Really Makes You Tick? 10 Questions You Should Ask

Yourself 250

Where Businesses Fall Short 253

Who's the Boss: 9 Ways to Start Taking Control 258

Why Bother Building A Brand? 260

Why Failure is Good For You 263

Your Greatest Marketing Assets 266

Your Secret Marketing Weapon 267

You Can Write Ads Too 270

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5 Steps To Supercharge Your Referrals

It is no secret that “Word of Mouth”, or referral business , is one of the most effective ways to

bring in new clients while simultaneously strengthening relationships with your existing

customer base. But even though it is extremely powerful and virtually free (or at most costs

very little), very few business owners or coaches use it anywhere near it’s potential!

Consider this: if you got just one referral from each one of your clients, over the next 60 days

you’d double your client base! What would that mean to your potential income and how many

more people would you be helping in supportive and uplifting ways?

So, how do you maximize word of mouth in your business? Here are 5 Steps you can start to

take right now…

1. Really appreciate your clients and let them know consistently that you value them

This is the most important, yet often overlooked, element of creating endless referrals. Many

businesses focus more on pro ts than on people. Focusing on pro ts alone can be

detrimental to success and ‘Word of Mouth’ success comes from looking beyond just pro t

into how you can enrich your customer’s lives.

Action: At least once a month, take the time to communicate to your clients and show them

you appreciate them. Send them something of value, something unexpected, a bonus report,

a special piece of news you just found. Make it relevant to them and do it regularly.

2. Create an exceptional experience each time they deal with you or your
company

If you can make doing business with you an exceptional experience, your clients will want to

tell a lot of people. People want amazing experiences!

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Here is an example: There is a Life Coach who has a special relationship with a city coffee shop.

Once every 8 weeks he invites his in-person clients to a ‘brain trust’ meeting and the coffee
and cake is on the house. Every client that attends gets a card and a voucher from the coffee

shop owner to say ‘Thank you for joining us today, we would love to see you again soon’. The

voucher is a ‘buy one get one free’ coffee voucher. So they are encouraged to come back

again. And because the coffee shop owner is exposing his business to potential new clients,

the coach pays just the cost price on the coffee and cake his clients eat. Normally about 8

clients attend and the cost is around $30. Just a little extra touch can make dealing with your

business that much more of an exceptional experience!

Action: What can you do now to add little things that make an exceptional experience?

Perhaps you can use the above example or something similar in order to network with other

professionals while simultaneously providing amazing value to your clients. Remember, start

creating exceptional experiences today.

3. Give your customers incentives for giving you referrals

If you’re being passive about referrals then you’re sitting on a gold-mine. Come up with ways

of rewarding your clients for referring business to you. They could receive free gifts, such as a

90 minute coaching session with you, a certi cate for a massage or a nice dinner, or perhaps

even a nancial reward (i.e. $100 Visa gift card). No matter what you choose, the key is making

sure that whatever you choose to offer is something that your client will really be attracted to!

Action: Reward your clients for referring people to you. Come up with rewards that will be

bene cial to your clients. If you work with clients who routinely use alot of equipment in their

job or enjoy shopping, an Amazon gift card might be a very motivating reward for them! And if

you are stumped on a gift idea, just remember that money is always a great motivator as well!

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4. Make it easy for clients to give you referrals

If you want to get lots of referrals, you must make it incredibly easy for your clients to tell their

friends. Don’t expect them to go way out of the way to help you grow your business. Make it as

simple as possible.

Action: Develop a ‘referral package’ that you give to your clients. Ask your clients to be an

ambassador for your business as you wish to work with people similar to them. The package

would include a professionally designed document explaining why referrals are important to

you, and a series of referral cards/ invites/ links that your client can easily share with others and

post to their social media accounts. Always make sure to present everything very

professionally in order to increase the perceived value of your offer/ services and to put your

best foot forward with your new potential clients!

5. Ask at the right time!

When is the best time to ask for referrals? Any time! If you have followed the steps listed

above…you’ve let clients know they are appreciated, you have consistently given them an

exceptional experience, you have provided an enticing incentive to share your message with

friends, and you have made it incredibly easy for them to do so. At this point, you should not

only be able to ask your clients for referrals at any time, but you should also receive very

positive results from it as well!

Action: The key is to do something now. Draft up an email today and just send it off to your

clients letting them know how much you value them, how much you have enjoyed working

with them in the past, and include something that is going to be helpful/ provide some value

to their lives. Then over the next 4 to 6 weeks develop your ‘referral package’ and start to use it.

Take yourself out of your comfort zone and take action…. Your business and new referral

clients will de nitely thank you for it!

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