Pepsi Advertisement

Racism against race, gender, religion, and other cultural matters are rampant in our world
today because simply people were so closed minded that they would not accept others or they are
so against them. On the year 2017,Pepsi released an ad that was backlashed by many people just
hours after the advertisement was released. This was so controversial that Pepsi was forced to
remove the ad and clear put their intention about the thing they released. The Pepsi ad was
insensitive especially to the Black Lives Matter Movement, but their main intention is far from
the way people interpreted. Hours later, Pepsi wrote the statement that "Pepsi was trying to
project a global message of unity, peace and understanding. Clearly we missed the mark, and we
apologize,”. Pepsi might have had good intentions in releasing this ad, but after seeing it, it left
people to feel bad and portrayed a display of racism.

The ad was highly criticized for appearing to belittle the demonstration aimed at tackling
social justices causes, suggesting that protestors and police would get along better if the former
were kinder and being insensitive with regards to the Black Lives Matter Movement. The Black
Lives Matter Movement is an international activist movement that are headed by the African-
American community. It campaigns about the violence and racism toward black people. The
black people before were the ones who suffer greatly because they were not credited as people
but only as slaves. They highly face criticisms and were not treated like humans that is why
people created this movement to uplift the lives of the African- American community and make
a voice that we are all equal and there is nothing wrong about being part of different race,
culture, or religion. Black Lives Matter hold protests that deals with the police killings of the
black people, and issues just like police brutality, racial inequality and racial profiling which are
rampant in the United States.

The message of this ad was interpreted that all of those racial inequality and cultural
indifferences would just be solved directly if they would just offer Pepsi to the cops. Tibias
accused that they undermined the Black lives Matter by simply handing the cops a can of soda
and basically all problems were fixed and they could finally get along. The reason why people
hate this ad is because they feel that this ad is mocking the resist movement that is shown in the
advert and mocking those girls who stood up to the police officers who threaten to shoot them or
fight them back, they are basically saying that just give them the carbonated drink Pepsi and
everything will be fixed. Basically it is insulting to the marginalized communities who constantly
resist against higher power which are the police officers who shoot the for resisting.