a

vi
ed
ar
sh
as
w
m e
co rc
o. sou
re

RE-IMAGINING CROTONVILLE
dy

Epicenter of GE’s leadership culture

(By Group A1- Akshay Gupta (H17002), Diksha Rakwal (H17017), Lohith Reddy (H17028) and Nitin Agarwal (H17033)
This study source was downloaded by 100000812662446 from CourseHero.com on 08-10-2021 00:55:56 GMT -05:00
Situation Analysis- Evolution of GE’s Learning Programs

a
vi
ed
1956 1961 1981 2001

ar
- - - -
1961 1980 2001 2010

sh
as
w
Decentralization Adaptation & The Jack Welch 21st Century

m e
Program Growth Revolution Leadership

• Advanced Management Course (13 • General co rc

Management Course (13 • Many new courses introduced • New Leadership Development Course
o. sou
Weeks) Weeks) including: introduced
• Professional Business Management • GMC re-evaluated to two 4-week  New Manager Development • Team-based ‘Leadership, Innovation &
Course
re

Course courses in 1973 Growth’ Program

 CELC for new graduate hires
• Crotonville becomes the center for • Business Management Course • Revamp Crotonville to reflect ‘Inspire,
 Six Sigma quality programs
dy

management education in GE. Connect & Develop’

• Executive Development Course  Change Acceleration Programs
This study source was downloaded by 100000812662446 from CourseHero.com on 08-10-2021 00:55:56 GMT -05:00
Flagship Programs

• 3 – week course, 8 times a year

MDC • 80 High Potentials at SPB or EB band

a
vi
• Invitation to those selected through Session C process
• Focus on personal leadership development, finance and management skills

ed
ar
BMC • Offered 3 times a year, 150 participants

sh
• Participants from top 500 Executive and Senior Executive Leaders
• Examined emerging business opportunities and issues

as
w
EDC m e
co rc
o. sou • Offered annually to a cohort of 35
• Intended to catalyze cultural change through CEO sponsored projects
• Themes for the projects selected from Session C
re
dy

This study source was downloaded by 100000812662446 from CourseHero.com on 08-10-2021 00:55:56 GMT -05:00
Key Problem

How to effectively develop

leadership under the

a
vi
constantly changing business

ed
environment?

ar
sh
as
w
m e
co rc
o. sou
re
dy

This study source was downloaded by 100000812662446 from CourseHero.com on 08-10-2021 00:55:56 GMT -05:00
Recommendations (1/2)

a
vi
ed
ar
sh
as
Revamp the course structure Interview the senior management

w
MDC, BMC and EDC have become a The CEO gives lecture in MDC
programs whereas BMC and EDC are

m e
part of the GE culture. Instead of
scrapping them, revamp the course co rc CEO – sponsored. Therefore,
o. sou
structure to meet the new challenges interview the Senior Management
including the CEO on how the existing
programs can be altered to face the
re

challenges of the 21st Century.

dy

This study source was downloaded by 100000812662446 from CourseHero.com on 08-10-2021 00:55:56 GMT -05:00
 Recommendations (2/2)

a
vi
ed
ar
sh
as
Invest rightly Work on the feedback from participants

w
With the growth of the company, Work on feedback collected from course participants

m e
invest in similar small learning as well as the December 1, 2009 tour of Crotonville.
centers across the world, especially co rc • Reduce academic rigor of the courses
o. sou
in the emerging markets. Only top • Facilitate networking outside of class hours
level courses should be kept • Make Crotonville more vibrant and improve
re

exclusive to Crotonville. the ambience

dy

This study source was downloaded by 100000812662446 from CourseHero.com on 08-10-2021 00:55:56 GMT -05:00
Powered by TCPDF (www.tcpdf.org)