Chase Sapphire Questions

1. Do you think the Chase Sapphire Reserve card is a good one for (i) JPMC, & (ii) the Sapphire brand? Why
or why not?

2. Why has Chase been so successful in acquiring customers? What changes would you make to their
customer acquisition strategy going forward?

3. If you were a competitor, how would you respond to Chase Sapphire Reserve?

• Based on the above analysis, what should Chase do to be able to respond to such competitive moves?

4. How successful do you think Chase will be in retaining Chase Sapphire Reserve customers in the 2nd
year?

• What would you recommend to them to improve their chances of retaining their customers?

5. Considering the portfolio of 3 products that Chase Sapphire has today, how would you manage this
portfolio moving forward? Would you make any changes to the features of any of the existing cards?