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Analysis model: X-Factor

X factors usually implies the things that are must have in a business. For a circus
business X factor would be performance, time table, location, price (tickets). For our
analysis we can say that in terms of performance Cirque Du Soleil is topnotch. Their
performance is not only good enough (efficiency frontier) but also exceled all the way to
competitive advantage or we can say their performance has become the X-Action for
them.

They are highly punctual.


Location: They move from city to city with their huge infrastructure. So except
headquarter, they don’t have fixed location.
Price: their ticket prices are quite high.

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