Competitive landscape

 Facing competition from foreign companies and global players.

 Facing shift competition from the new entrants. Increasingly facing competition from
companies like Chrono.

According to the case study, the ticketing industry will be experiencing an overwhelming shift.
Major drivers of the market growth are the huge demand for the smart ticketing. Since majority
of the country’s population is very young, future trends will depend on the spending and
purchasing behavior, technology adaptability and lifestyles including apparels, eating, travelling
habits and e- commerce activities. Also includes an upsurge in growing internet connectivity,
varieties of cheaper smartphones, social networking, etc.
With the advent of third-generation (3G) wireless services in 2013, consumers have adopted
smartphone and highspeed internet services rapidly. Of the 60 million active internet subscribers,
nearly 96% are on mobile and 20 million use smartphones.

With growing internet connectivity, proliferation of cheaper varieties of smartphones, rapid rise
in social networking (20 million + Facebook users) and e-commerce firms in Wakanda, the
consumers are getting more and more digitally attuned which eventually ends up having a
profound impact on their consumption pattern.