INTERNA

DISTINCTIVE COMPETENCE L
 Brand image.
ANALYSIS
 Only 10% coaching center of Dhaka were offering TOEFL, IELTS and Spoken English,
A.M academy were purely devoted to providing these services.

 Registered company.

RESOURCE BASED VIEW

 Valuable: Brand image of A.M Academy is immensely attractive and also uses its brand
success to expand into untapped locations.

 Scarce: Altaf Mahmood is the only person responsible for the brand reputation of the
institution which is extraordinary.

 Inimitable: Brand image almost takes a decade to be built and is not readily imitable by
competitors.

 Non-substitutable: The brand that Altaf Mahmood made can’t be copied by the
competitors

 Sustainable: A.M. Academy has a powerful brand as well as cultural potential to rise
within the middle-class segment

X - FACTORS

 Marketing Policies

 Unique Instructing and training methods

 Qualified Teachers

 Convenient location
 Security

COST LEADERSHIP AND DIFFERENTIATION

Cost Leadership Differentiator

EXTERNA
L
KEY SUCCESS FACTORS


ANALYSIS
Innovative teaching method.

 proper marketing.

 good tutors.

 Cut down price

 technology usage for more attractive teaching method