Strategic Recommendation

Possible relevant strategic solution for Cirque Du Soleil.

1. Expansion by geographical location:
Set up permanent show in Dubai. Dubai is a place for rich people gathering and
possess some of the most exclusive hotels and resorts. The company can set their
show in these hotels to get access in this potential market.

2. Diverse Use of creativity:

The company’s main core strength is creativity and art. They write their own play
and perform them. Such creative skill can be very useful in advertisement industry.
They can use their creativity to highly creative advertisement content.

3. Performance on big events:

Every year, there are lots of big events are arranged which has high budget opening
ceremonies. Cirque Du Soleil Can perform in those events which can set a new
opportunity for them. Opening ceremony of world cup football, cricket and other
festive events.

4. Brand extension: The Company has already created a strong brand name. At
present they are not fully utilizing the brand image. They can offer more
merchandises, interior décor theme, paintings and other artistic product and services
to increase their revenue.

5. Artistic auction: The Company is all about arts. Rich people spend huge amount of
money on arts. They can work as an art auction organizer to sell art work by various
artists to the art lovers. They can also sell their own artistic product which they once
used while performing their shows.