History of Advertising in the Philippines

•1990's

The first transatlantic two-way radio broadcast occurred in 1906. In Detroit, Michigan, the first news
broadcast was transmitted by 8MK in 1920. The radio has now moved into the digital and satellite age,
and is still a major source for information, entertainment, and advertising, especially in this
transportation age.

•1980's

News continue to be filtered under the Marcos Administration. Certain events such as Ninoy Aquino's
assassination, the People Power Revolution, interviews with Corazon Aquino, and other such events
were only aired by GMA Network.

•1970's

•2000's

Advertising suffered significantly mainly due to the reign of the Marcos Administration. Every major
television and radio network, as well as publishing companies in the country were either closed down or
forced under military control to prevent airing of rebellious propaganda.

Foreign citizens and entities were disallowed from owning and operating media companies in the
Philippines.

Mobility has become not just a convenience, but a need for the masses. Advertising on wi-fi enabled
mobile devices such as notepad devices, smart phones, Ebook readers, have become quite popular.

•1960's

In 1966, ABS-CBN became the first TV network to broadcast certain shows in color.

•1950's

DZAQ-TV began commercial television operations on 23 October 1953, the first fully licensed
commercial television station in the Philippines.

•1900's

The first radio broadcasts aired,

•1700's - 1800's

Earliest known billboard usage and rental.

•1400's
History of Advertising

The printing press came into usage in the 1400s, becoming perhaps the first true instrument of machine
assisted interpersonal communications. The rotary printing press, a press in which the items to be
printed are curved around a cylinder, allowing the medium to be sheet fed through. This increased the
speed at which items could be printed. Many of the first newspapers relied on such a press.