DEPARTMENT OF MANAGEMENT

PONDICHERRY UNIVERSITY
KARAIKAL – 609 605

MBA-I-427 BUSINESS RESEARCH METHODS

First Internal Test (Max. Marks - 30)
PART A: 10 × 1 = 10 Marks

1. What is a good research? The following are correct except

a) Purpose clearly defined
b) Research process detailed
c) Research design thoroughly planned
d) Findings presented ambiguously

2. The chapter that helpful to find the research gap_________

a) Research Design
b) Literature review
c) Data analysis
d) Conclusion

3. The data collected by someone for other research purpose _________

a) Secondary data
b) Tertiary data
c) Primary data
d) Ordinary data

4. The following are comparative scale, except _________

a) Rank order
b) Constant sum
c) Staple
d) Q-sort

5. _________ is the widely used rating scale has five rating categories
a) Rank order
b) Semantic
c) Staple
d) Likert

6. When a true null hypothesis is rejected, is committed _________

a) Type I error
b) Type II error
c) Type II error
d) β- error

7. The suitable method of collecting data from the large number of respondents_______
a) Observation
b) Personal Interview
c) Questionnaire
d) Interview Schedule

8. Pearson Correlation is _______________

a) Univariate Analysis
b) Bivariate Analysis
c) Multivariate Analysis
d) None of the above

9. If the value of Cronbach's Alpha is above 0.8_______

a) Mediocre
b) Miserable
c) Meritorious
d) Middling

10. Now the SPSS is a product of _____________ Corporation.

 PART B

Answer any Two Questions 5 × 4 = 20 Marks

11. What are the four primary scales of Measurement? Explain with suitable examples.

12. Explain the different types of sampling techniques in Business research.

13. Differentiate Reliability and Validity

14. Describe the steps in Chi-Square Analysis using SPSS.

PART B

Answer any Two Questions 5 × 2 = 10 Marks

11. What are the four primary scales of Measurement? Explain with suitable examples.

12. Explain the different types of sampling techniques in Business research.

13. Describe the various steps in processing of data.

PART C

Case Study 1 × 10 = 10 Marks

14. You are the manager of a research department in a MNC. Develop a research activity with all
the steps in the research process for evaluating the effectiveness of advertising.