Job Description

Job Title: Head Of Communications

Department: Fund Development And Communications

Purpose Of Role: To Co-Ordinate The Organizations Marketing & Sales

Communications Strategy
Reporting To: Dheeraj Joshi (Marketing Head)

Location: Delhi, India

Job Overview
The Head of Communications will be responsible for the comprehensive planning and coordination
of Marketing & Sales communications. Reporting to the Marketing Head, this is a role for someone
with advanced skills in both planning and delivering effective communications. The ability to
establish and hold a comprehensive communications strategy, and to roll this out with the buy-in of
key stakeholders, will be vital in moving the organizations communications forward in a meaningful
and coherent way.

The post holder will set out a strategic and comprehensive communications plan and deliver this,
ensuring that a coherent message runs through department communications. Strive to position the
brand of the organization in internal and external spheres as ‘the partner of choice’ specifically in the
alternative care discourse. In this pursuit, drive effective and consistent communication by devising
strategies, managing resources, and delivering outputs on time.

Main Duties and Responsibilities

Strategy, Planning and Vision Building (30%)

 Responsibility for planning the Communications Strategy for the organization, including
planning how this is to be achieved and setting timeframes and steps for achieving the
strategy. Guidance and approval from the Marketing Head will be sought at key stages of
process and coordination with stakeholders will also be integral to the success of the
process.
 Adjusts and communicates plan changes as necessary to ensure costs for materials, media,
and labor are in line with the sales potential for a specific product or campaign.

Management (35%)

 Manage media relations and develop contacts with media members, influencers, and
community leaders.
 Lead a team of communication, marketing, and design professionals.
 Builds and maintains solid partnerships with assigned internal clients to better develop,
coordinate, direct, and facilitate strategic communications designed to meet business goals.
Innovation, Ideation and Thought Leadership (25%)

 Contributes ideas for new programs, researching and recommending innovative branding
techniques.
 Researches and understands key business challenges, customer behavior, target audiences,
competitive activity, and environmental factors that impacts programs within the business
and assigned departments.
 Works with leadership to take the pulse of overall business activity to identify cross-
marketing opportunities.
 Stays informed of developments in the field of marketing and communications within the
industry to foster ideas and innovation.

Course Correction, Conflict Resolution, Intra & Inter Department Coordination (5%)

Hygiene, admin and logistics (5%)

Other Responsibilities

 Weekly Functional reviews

 Program review meeting, including grants meeting
 Meeting with board members and preparation meetings
 Regular interactions with Partners and collaborators via meetings.
 Crisis and Emergency Communications is another focus which involves strategic thinking and
building the capacity of organization to strengthen its programme approach
 Decision making and monitoring the vision of the marketing & sales vertical –
communication, strategic positioning of the organization and the direction and scope of the
Communications involving program communications.

Qualifications/Skills

 Degree required (preferably in mass communications, marketing, journalism, public relations

or related field)
 Solid professional experience required including experience producing digital content and
managing social accounts for a small to medium sized organisation.
 Demonstrated knowledge and proficiency with communications technologies
 Understanding of copywriting, graphic design, layout, and publishing
 Knowledge and experience of managing digital content management systems.
 Experience with social media platforms and management suites.
 Experience of writing, editing and producing written communications for targeted
audiences.
 Experience of setting and working with branding guidelines
 Understanding of the need for and value of a visual identity and branding
 Strong interpersonal skills and ability to build collaborative relationships
 Good verbal presentation, group dynamic, and facilitation skills
 Proactive approach in resolving problems and issues
 Strong leadership track record