Set

up training
program for sales reps

Sales Create sales guide

Set revenue targets

for launch period
Set up help desk on Zendesk

Train support staff

Support
Create a user forum

Write scripts for tutorial videos Create product video

Design pricing page

Website
Design landing pages

Design homepage

Brainstorm press story

Product Launch
Identify key influencers
PR
Invite influencers to test product
Create promotional material
Send press release
Create social media launch
Marketing campaign

Set up a blog
Set up help desk on Zendesk
http://www.zendesk.com

Write scripts for tutorial videos

Comments
Raphaela Brandner (21/11/2016, 13:43):

I know a good voice artist we could hire for the voice-overs - let me know if you want me to contact him!

Identify key influencers

Print media
Online media
Bloggers, vloggers
VIPs

Invite influencers to test product

Invite influencers to test product
Send out personalized email to all influencers
Include coupon for Pro account and provide them with all the material they need to write a review (screenshots,
logos, specs...)

Send press release

http://www.pr.com

Create promotional material

Flyers, brochures, case studies etc.

Set up a blog
http://www.product.com/blog

Create product video

The product video will be embedded on the homepage

Design landing pages

Design landing pages
Identify main keywords and create landing pages for each

Design homepage
Includes product video, feature overview, testimonials, links to pricing plans, SEO text, footer

Set up training program for sales reps

Use materials from the support team to train product-specific workflows
Create exercises and FAQ sheets for reps
Take a full day to train the group

Create sales guide

Include feature overview, FAQs, pricing plans and discounts

Set revenue targets for launch period

... and offer incentives related to the launch targets!