Assessment Rubrics

Course Name: Lean Start-up Management

Course Code: MGT 1022
Semester: Fall Semester 2021-2022
Class Number: VL2021220103278 (ETH)/ VL2021220103279 (EPJ)

Course Objectives:
1. To learn multiple methods of company formation and management, focusing on the lean
start-up.
2. To gain practical skills and experience starting a real business, in-class, from a pre-set
collection of business ideas.
3. To learn useful basics of problem identification, innovation, idea formation &
brainstorming, idea validation, risk assessment, business plan creation, financial planning,
start-up accounting, sales, fundraising, marketing, launching and managing a start-up

Course Outcomes
1. Understand developing business models and growth drivers
2. Use the business model canvas to map out key components of enterprise
3. Analyse market size, cost structure, revenue streams, and value chain
4. Understand build-measure-learn principles
5. Foreseeing and quantifying business and financial risks

Assessment Methodology (Theory Component)

Methodology Max. Marks Weightage Due Date

Assignment-I 25 25 3rd September 2021
Assignment -II 25 25 rd
3 October 2021
Assignment -III 25 25 10th November 2021
Assignment -IV 25 25 5th December 2021
 Assignment Topic and Assessment Rubrics

General Instructions: General instructions for Text Font, Text Size, and Line Spacing
• Font: Throughout the assignment and Project, only the standard Times New Roman fonts
shall be used.
• The general text shall be single spacing with a font size of 12 points.
• Alignment of the text should be “Justify”.

Assignment -I
 Topic: First draft of a Caselet on a successful organisation. (original writing)
 Minimum 700 words
 Upload the word file in v-top.

Rubric / Marks 0 – 50% 51 – 100%

Report writing
Critical Analysis
Abiding by the time line
If the content is copied from
any source directly.
Suggested
but not relevant
Submission within two days
after the specified dead line
If the content is original and
concise
Suggestions are relevant.
Submission on or before the
dead line

Assignment -II
 Choose any topic from the syllabus
 Select three journal articles (published after 2018; only empirical papers, not review
papers; impact factor of the articles chosen should be greater than 1.5)
 Write a first draft (original writing) on the topic combining three research paper.
 Written report along with the links of articles referred should be converted into one
single word file while submission.
 Minimum 1500 words.

Rubric / Marks 0 – 50% 51 – 100%

Report writing
Suggestions on alternate
Methodology
Abiding by the time line
If the content is copied from
any source directly.
Methodologies suggested
but not appropriate
Submission within two days
after the specified dead line
If the content is original and
concise
Suggested methodologies
are relevant and feasible
Submission on or before the
dead line
Assignment -III
 Topic: First draft of a Caselet on a failure organisation. (original writing)
 Minimum 700 words
 Upload the word file in v-top.

Rubric / Marks 0 – 50% 51 – 100%

Report writing
Critical Analysis
Abiding by the time line
If the content is copied from
any source directly.
Suggested
but not relevant
Submission within two days
after the specified dead line
If the content is original and
concise
Suggestions are relevant.
Submission on or before the
dead line

Assignment-IV
 Choose any topic from the syllabus
 Select three journal articles (published after 2018; only review papers; impact factor of
the articles chosen should be greater than 1.5)
 Write a first draft (original writing) on the topic combining three research paper.
 Written report along with the links of articles referred should be converted into one
single word file while submission.
 Minimum 1500 words.

Rubric / Marks 0 – 50% 51 – 100%

Report writing
Critical Analysis
Abiding by the time line
If the content is copied from
any source directly.
Suggested
but not relevant
Submission within two days
after the specified dead line
If the content is original and
concise
Suggestions are relevant.
Submission on or before the
dead line
 Rubrics for the J-Component

Project Title: Any One

1. Business Plan for online business
2. Business Plan for manufacturing sector
3. Business Plan for service sector

Instructions for J-Component

1. Each project team will comprise of max. 10 (TEN) students and min. of 6 (SIX)
students.
2. Team members will divide the work among themselves judiciously.
3. Highest level of Team spirit and cooperation expected among the team members
4. Three reviews will be held
6. Absence in any of the reviews will not be entertained.
7. Last date for final report submission will be 25th November 2021.
8. Final report should confirm to all the VIT prescribed reporting Guidelines (e.g. font,
spacing, formatting etc.)
9. Report should not exceed 60 pages.

Rubrics for the project component

Review-I: 20 Marks: 28th & 29th August 2021
Rubric / Marks 0 – 50%
Abstract Abstract stated without
(Max marks: 6) much clarity
Clarity in stating the Purpose stated without
Purpose (Max marks: 6) much clarity
Presentation skills Sufficient care not taken during
(Max marks: 4) the preparation of slides
and lacking clarity in the
presentation
Abiding by the time line Submission within two days
(Max marks: 4) after the specified dead line
51 – 100%
Abstract stated with
sufficient clarity
Purpose stated with
sufficient clarity
Taken care during the
preparation of the slides
and presented with clarity
Submission on or before
the dead line
Review-II: 30 Marks: 2nd & 3rd October 2021
Rubric / Marks 0 – 50% 51 – 100%
Progress check Progress is unsatisfactory Progress is satisfactory
(Max marks: 10)
Knowledge gained Response to the questions Response to the questions
(Max marks: 10) was not satisfactory was satisfactory
Presentation skills Sufficient care not taken Taken care during the
(Max marks: 5) during the preparation of preparation of the slides
the slides and lacking clarity and presented with clarity
in the presentation
Abiding to the time line Submission within two days Submission on or before the
(Max marks: 5) after the specified dead line dead line

Review-III: 50 Marks: 20th & 21st November 2021

Rubric / Marks 0 – 50% 51 – 100%
Abiding by the stated Deviation from the Project performed abiding
purpose stated purpose by the purpose stated
(Max marks: 10)
Progress check Progress is unsatisfactory Progress is satisfactory
(Max marks: 10)
Knowledge gained Response to the questions Response to the questions
(Max marks: 10) was not satisfactory was satisfactory
Presentation skills Sufficient care not taken during Taken care during the
(Max marks: 5) the preparation of the slides preparation of the slides
and lacking clarity in the and presented with clarity
presentation
Abiding to the time line Submission within two days after Submission on or before the
(Max marks: 5) the specified dead line dead line
Clarity and without Report written without much Report written with
errors in report writing clarity or with errors sufficient clarity and free of
(Max marks: 5) errors
Report written abides Report written deviates from Report written abides to the
to the given format the given format given format
(Max marks: 5)
General instructions for Text Font, Text Size, and Line Spacing
 Font: Throughout the assignment and Project, only the standard Times New Roman
fonts shall be used.
 The general text shall be single spacing with a font size of 12 points.
 Alignment of the text should be “Justify”.