Marketing Plan

(Marketing should address the four P’s – Product, Price, Placement, and Promotion)

1. My product or service is/are:

My bakery/ café will offer menus for the dogs such as treats, cookies, cupcakes, snacks, and
cakes. We also customize them or the owner could design/decorate the pastries for their dog. The
menu for dog owners will include coffee, milktea, and shakes for beverages. Fries, chicken wings,
nachos, pastas, burgers, waffles, and pizza for comfort food. There will be also nutritious
alternatives for health conscious people. Lastly, Cakes, pies, brownies and cookies for dessert.

2. My pricing strategy is (For example: premium, every day, low price, frequent sales):

3. The places/channels I will sell my product or service are:

I will have a physical and online channel. My physical channel will be in my own store located in
San Jose Del Monte, Bulacan. My online store would be in facebook and in instagram.

4. I will promote my product or service by:

Online advertising and through contacting social media influencers. I believe that online
advertisements are free and efficient. I'll contact social media influencers that owns a dog so I can
send them our products and for them to promote my business.

5. My competitive advantage is:

6. I can add value or compete on the following non-price issues:

7. I will distribute my product or service by:

Zero channel. We will manufacture our own products and directly given to the consumer.

8. My use of advertising will consist of:

In our online advertisements-- I will use social media platforms such as Instagram and
Facebook to promote our products. I will post information about our products and make sure
that everything we post is 100% legit. I will also post eye pleasing posters and pictures of our
products and the cafe. I will also include information about my products, and also the benefits
that they will get from our products. I will show the customers that we can solve their problems.

9. I will get feedback from my customers by:

Customer feedback surveys and through online feedback-- they can post or send
feedback or review. I believe that their feedback can help me improve my business.