Scribd Logo
Upload

Welcome to Scribd!

  • Proposal in English Language of A Prouct or Service

    Uploaded by

    Luis Molina Perez
    20 views5 pages
    This document proposes a personalized training plan service called the Spartan Method for customers aged 13-90. It would offer functional and strength training programs tailored to each client's goals at an affordable price of $25. The service would partner with a local gym, receiving 5% of fees for each client referred. It aims to serve the 7 million residents of the city, targeting those seeking to improve health, build muscle, lose weight, or become more active. Segmentation of the market includes factors like geography, age, benefits sought, psychology, occasion, and customer behaviors.

    Original Description:

    Original Title

    1. PROPOSAL IN ENGLISH LANGUAGE OF A PROUCT OR SERVICE

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document proposes a personalized training plan service called the Spartan Method for customers aged 13-90. It would offer functional and strength training programs tailored to each client's goals at an affordable price of $25. The service would partner with a local gym, receiving 5% of fees for each client referred. It aims to serve the 7 million residents of the city, targeting those seeking to improve health, build muscle, lose weight, or become more active. Segmentation of the market includes factors like geography, age, benefits sought, psychology, occasion, and customer behaviors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    20 views5 pages

    Proposal in English Language of A Prouct or Service

    Uploaded by

    Luis Molina Perez
    This document proposes a personalized training plan service called the Spartan Method for customers aged 13-90. It would offer functional and strength training programs tailored to each client's goals at an affordable price of $25. The service would partner with a local gym, receiving 5% of fees for each client referred. It aims to serve the 7 million residents of the city, targeting those seeking to improve health, build muscle, lose weight, or become more active. Segmentation of the market includes factors like geography, age, benefits sought, psychology, occasion, and customer behaviors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    FICHA :2282460

    PROPOSAL IN ENGLISH
    LANGUAGE OF A PROUCT OR
    SERVICE PERSONALIZED
    TRAINING PLANS

    Luis Alfonso Molina Pérez


    INSTRUCTURA: SASKIA GOMEZ  CENTRO Comercio, Industria
    y Turismo
    AP03- EV03 “PROPUESTA DISEÑO DE ENPAQUE Y PLAN
    ESTRATÉGICO”

    APRENDIZ:

    LUIS ALFONSO MOLINA PÉREZ

    FICHA 2282460

    PROGRAMA:

    TECNÓLOGO EN GESTIÓN DE MERCADOS

    INSTRUCTORA:

    SASKIA GOMEZ DÍAZ

    SERVICIO NACIONAL DE APRENDIZAJE CENTRO COMERCIO, INDUSTRIA Y


    TURISMO SENA MONTERÍA

    16/06/2021
    PROPOSAL IN ENGLISH LANGUAGE OF A PROUCT OR SERVICE
    PERSONALIZED TRAINING PLANS

    PROJECT SHIELD

    Starting from the market study presented by Robert and understanding that about
    7 million people are between the ages of 13 and 90 and that there is only one gym
    with few instructors. Our
    service is based on
    offering a training plan
    that will be called the
    Spartan method. By
    making alliances with
    the owner of the gym
    with 5% for each
    registered client, the plan has a value of 25 dollars that includes evaluation and
    personalized follow-up until reaching the goal. of each client regardless of gender,
    race, religion, etc.

    FEATURES OF THE SPARTAN METHOD SERVICE


     price 25 dollars

     Age 13 to 90 years

     functional and strength training


     city gym location

     city center location

     flexible schedules

    SEGMENTATION:

    VARIABLE DEFINITION
    Geographic segmentation This is a service specialized in
    personalized functional training for
    women and men, this project will work
    giving 5% to the owner of the gym for
    each client who wants the training plan

    Age and life – Cicle of Segmentation The personalized training service is


    aimed at men and women aged 13 to
    90 years old, representing 7 million
    people in the city who want to have a
    healthy body and eliminate the
    sedentary life

    Population Segmentation large part of the population is in the


    urban area with a total of 8 million
    people and taking advantage of the
    main attraction is the gym

    Benefit Segmentation  Low prices on plans and


    affordable
     More confort and convenience
     Excellent quality service
     Optimal attention for customer
    service
     Accessible schedules for
    customers
    Psychological Segmentation The Spartan method established the
    previous purpose as facilitating life by
    generating experiences of trust,
    closeness and tranquility to provide
    sustainability to people of all types of
    race, sex, religion, nationality that are
    part of the city
    Occasion Segmentation satisfy basic needs, exchange products
    and services through an appropriate
    plan according to the objective of each
    client, whether it is to lose weight,
    increase muscle mass, reduce the
    percentage of fat or improve motor
    skills and postures
    Behavioral segmentation The spartan method service is
    addressed to people with a provenance
    of fat higher than 30%, extremely legal
    people who wish to increase muscle
    mass, and people with a high degree of
    sendentarism to take advantage of
    90% of the population because it is a
    family gym attractions of the city
    according to the market study.

    You might also like