How does e-pharmacy add value to the healthcare system for

your employees and their family members?

E-Pharmacy improves consumer convenience and access. This will most importantly benefit
chronic elderly patients living in nuclear families, and patients who are not in a condition to go
out to find a pharmacy. E-Pharmacy also offers competitive pricing which thereby enables less
affluent people to afford medicines. There are a lot of technology advancements that are coming
up in the form of applications which help in bringing price transparency, create awareness, find
an appropriate healthcare service provider, medicine reminders, and pregnancy alerts to the
consumers.

Analysis and discussion of a consumer survey findings :

Adding the research information to help you understand the consumer findings regarding e-
pharmacy in India.

Demographic characteristics of consumer respondents

Medicine Buying Behavior:

Frequency of buying medicine

- 46% of respondents buy medicine once a month

- 37% of respondents buy medicine once in 15 days.

Frequency of buying medicine - Age-wise

-Increasing in buying of medicines is directly related to age; With the increase in age
people buy medicines regularly in a planned manner.

Sources to buy medicines:

 - Over 61% of medicines are bought personally over the internet.
- 8 % of orders are bought online and phone calls for the family members.

Sources to buy medicines age-wise :

-The preference of buying medicines through physical visits to the medical stores
decreases with increase in age. Subsequently, placing orders for medicines over the
telephone increases with increasing age.

Medicines bought for chronic diseases:

Buying pattern of medicines for chronic diseases

 - 63% consumers are buying medicine for the chronic diseases
- 37% consumers buy non-chronic or otc medicines.

Buying Pattern of Medicines for Chronic Diseases

-With increase in age, the frequency of buying medicines for chronic diseases was found
to increase

ekincare focus towards solving consumer problems during every purchase

All required medicines at one store

 - 49% Consumer needs to visit multiple stores to get all the required medicines

Difference in medicine price is visible on the single platform

- 67% consumers indicated that there is a difference in pricing at different pharmacy

outlets.

Availability of qualified pharmacists

 - 32% consumers reported not having a qualified pharmacist at the store.

Counseling on Administration of Medicines

- Approximately, 63% of the respondents reportedly do not get proper counseling about
the administration of medicines at their preferred medical stores.

No sale of medicines without a prescription

 - The sale of medicines without prescription is a market norm according to half the
respondents

Home delivery of medicines

- 49% of the medicines are sold online or through calls and being delivered home, Home
delivery not just convenient but time saving.
- 87% of the respondents perceive that home delivery of medicines would be a major
factor propelling the increase in acceptance of online shopping of medicines.

Price Difference on Substitute /Alternative Medicine

 - 67% of the respondents recalled instances wherein they were offered an alternate or
substitute brand for the same composition during purchase, whereas 33% could not
recall any such offer.

Substitute / Alternative Medicine are available to choose

- 42% of the sample found the alternate brands to be cheaper in price, 37% found the
alternate brands to be of the same price

e-Bill for Tracking and Reimbursement

 - 72% users look for e-bill tracking and reimbursements

Better price

- Around 84% of the respondents are of the opinion that low prices, discounts, and
savings on purchases would be a big feature that would attract consumers toward e-
Pharmacy.

Choice of Delivery Location

 - Around 74% of the respondents agreed that convenience in choosing the date, time, and
location for the delivery of orders would improve the acceptability of e-Pharmacy in the
market, leading to more takers for this value-added service

Quality of medicines

- 74% are of the opinion that quality of medicines would not be compromised at e-
Pharmacy stores

Why ekincare has to be considered among all other competitors

We are the “India's No.1 Convenient and savings health wellness product”
adding the parameters i've considered for this research along with the competitors
benchmarking

ekincare
ekincare 1mg Pharmeasy Apollo Netmeds Practo
ranking
Standard
1 20% 15-18% 18% 10% 15% -
discount
Health upto upto 60%
1 Upto 60% OFF upto 60% upto 60% -
products 30% off
Offers and special
New user /
1 discounts are - 20% OFF - - -
Repeat users
provided
Orders Free
above
Free delivery 2 above Rs.500 above Rs.500 above delivery
Rs.500
800 above 200
2 lakh+ 1 lakh+ 25000+
Catalog size 1 2 lakh+ products - 20000+
products products products
5
Cities 1 1000+ 1000+ 1000+ - 100+ cities
cities
Pincodes 1 22000+ 22000+ 22000+ - 19000 -
Max Rs.50 on
1 100 - - - -
cashback 799
Delivery time 1 24-48hrs 24-48hrs 24-48hrs 36hrs 24-48hrs 24-48hrs

Easy returns 1 Yes Yes Yes - - -