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Live Sports What fans want.

Viewers want more from their live sports viewing

Streaming experience than ever before. Put this data to work


for you now so you can win with fans.

More sports. Winning quality. Better ad experiences.

63% Want more sports from 64%


premium subscriptions.
4 out of 5
Say picture quality matters
more than latency.
Expect a different ad experience
than what’s on traditional TV.
Will pay for more coverage
29% of their favorite teams.

Big screens.
Flexible packaging.

46% Prefer to stream sports


on a big screen. 41% 31%
Of avid fans prefer a Of casual fans prefer
But they also stream live sports on their other devices. league package. buying individual games.
22% 19% 13%
Smartphone Computer Tablet

Increased control. A winning media platform for creating


new sports viewing experiences.
Fans’ favorite features.
Now that most venues are closed, teams, leagues and broadcasters must
find new ways to create more engaging at-home live sports experiences.
Our Media Platform helps you transform live sports viewership. Learn how
our innovations enable 4K delivery at scale, co-watching, real-time

68% 42% 35% 30%


streaming and highly-personalized ad engagements for compelling viewing
experiences that build fan loyalty and maximize monetization.

Want a DVR. Want highlights. Want replay controls. Want to be able to choose Learn more
different camera angles.
Viewer survey commissioned in partnership with Sapio Research, and produced by Leaders in Sport using a representative sample
of over 5,000 people across the U.S., UK, France, Germany, and the Netherlands.

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