Battlecard Templates

Customize for Any Business

 Template 1

The Complete Overview

A high-level overview template designed to help sales reps have an
easy-to-read battlecard that shows the most important information
for an initial prospect meeting
[Competitor Logo] 
OVERVIEW HOW WE WIN
1-2 sentence description of the company, product and market to sell to. 1. Reason 1 why customer should choose you
2. Reason 2 why customer should choose you
3. Reason 3 why customer should choose you

STRENGTHS REVIEW HOW YOU RESPOND

1. Strength 1 + one-line description S
2. Strength 2 + one-line description
3. Strength 3 + one-line description Competitor Pain points of competitor solution noted in review
Review 1

Competitor Pain points of competitor solution noted in review

WEAKNESSES Review 2

1.Weakness 1 + one-line description of how you handle the weakness

2.Weakness 2 + one-line description of how you handle the weakness
3.Weakness 3 + one-line description of how you handle the weakness Competitor Pain points of competitor solution noted in review
Review 3

QUESTIONS TO ASK PRODUCT

1. Question 1 Description of the product– what it is and who it is for
2. Question 2
3. Question 3
 Template 2

The Key Takeaway

A comparison of the strengths and weaknesses of your product vs
your competitors' products. And a highlight of key takeaways you
want prospects to walk away from the meeting with.
[Competitor Logo] 
COMPANY OVERVIEW
Description of company—history, messaging
strategy, what do you? Keep it short, 1-2 sentences
KEY TAKEAWAY
How are you able to win against your competitor? Why should customers choose your product to resolve the issues problems they
are facing? What are your key strengths? What are you doing to address your weaknesses?

STAKEHOLDERS STRENGTHS
Who are your stakeholder? What are common Your Strength 1 Description
issues the identified stakeholders may come
across? How can you resolve that issue?
Your Strength 2 Description

Competitor Strength 1 Description of strength and how your product may also resolve the same issue—not head-to-head,
but use cases that may not be as well-known as the competitor use case
Competitor Strength 2 Description of strength and how your product may also resolve the same issue—not head-to-head,
PRODUCTS but use cases that may not be as well-known as the competitor use case
Important details of your product. Highlight
relevant details to what the prospective client is
looking for. WEAKNESSES
Your Weakness 1 Description

Your Weakness 2 Description

PRICING Competitor Weakness 1 Description of competitor weakness. Also, how does your product resolve the weakness of the
competitor?
Price range of your product.
Competitor Weakness 2 Description of strength and how your product may also resolve the same issue—not head-to-head,
but use cases that may not be as well-known as the competitor use case
 Template 3

The Value Matrix

An overview of the value your product brings to each stakeholder
in the buying process vs. the value your competitor’s bring to each
stakeholder in the buying process. Why should prospective buyers
use your product over the competition?

PAIN POINTS
Describe the pain points that
potential users might be
facing
USER
List reasons the decision-
maker may be hesitant to
solidify a purchase of the
product
DECISION
MAKER
List the products that the
business is already using.
List hesitations the
Gatekeepers may have.
GATEKEEP
ER
PRODUCT VALUE
How does the product solve the pain
points?
How does this product resolve those
hesitations?
Why should higher-ups care about this
product? What will this product offer that
other tools they are already using don’t
offer?
How does this product stand out from
the rest of their tools?
COMPETITOR 1
PRODUCT VALUE
How does the product solve the pain
points?
How does this product resolve those
hesitations?
Why should higher-ups care about this
product? What will this product offer
that other tools they are already using
don’t offer?
How does this product stand out from
the rest of their tools?
COMPETITOR 2
PRODUCT VALUE
How does the product solve the pain
points?
How does this product resolve those
hesitations?
Why should higher-ups care about this
product? What will this product offer that
other tools they are already using don’t
offer?
How does this product stand out from the
rest of their tools?
 Template 4

The Competitive Differentiator

A battlecard designed to help sales reps highlight the key
differentiators between their product and their competitor’s
product.
[Competitor Logo] 
COMPANY OVERVIEW
Description of company—history, messaging strategy,
what do you? Keep it short, 1-2 sentences
COMPETITIVE DIFFERENTIATORS
DIFFERENTIATOR 1
Where you beat your competitor
Pain points your competitor doesn’t address
Competitor reviews, proof, evidence, etc.

STAKEHOLDERS
Who are your stakeholder? What are common issues
the identified stakeholders may come across? How can
you resolve that issue?

DIFFERENTIATOR 2
Where you beat your competitor
Pain points your competitor doesn’t address
PRODUCTS Competitor reviews, proof, evidence, etc.

Important details of your product. Highlight relevant

details to what the prospective client is looking for.

DIFFERENTIATOR 3
PRICING Where you beat your competitor
Pain points your competitor doesn’t address
Price range of your product. Competitor reviews, proof, evidence, etc.
 Template 5

The Fast-Facts Comparison

A fast-fact battlecard designed to help sales reps sort important
information when having initial meetings with prospective clients.
This battlecard compares important funding and revenue numbers
to help sales reps convey longevity and domain authority over
competitors.
 COMPETITOR 1 COMPETITOR 2 COMPETITOR 3

FOUNDED Year Founded Year Founded Year Founded

REVENUE Revenue generated Revenue generated Revenue generated

FUNDING $ of Funding $ of Funding $ of Funding

EMPLOYEES # of Employees # of Employees # of Employees

REVENUE / Estimated revenue generated per employee Estimated revenue generated per employee
Estimated revenue generated per employee
EMPLOYEE

Where you beat your competitor, pain points Where you beat your competitor, pain points Where you beat your competitor, pain points
DIFFERENTIATOR your competitor doesn’t address your competitor doesn’t address your competitor doesn’t address

OBJECTION Common Objections to your solution and how Common Objections to your solution and how Common Objections to your solution and how
HANDLING you handle it you handle it you handle it

Evidence of differentiator, objections to Evidence of differentiator, objections to Evidence of differentiator, objections to

REVIEW SITES competitor products, etc. competitor products, etc. competitor products, etc.