STRATEGY AND

ORGANIZATION
PROJECT WORK
Team 19
 STRATEGY MAP

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 BALANCED SCORECARD
LIST OF OBJECTIVES

FINANCIAL OBJECTIVES CUSTOMERS OBJECTIVES

• Increase Asset Turnover • Increase Customer New Product
• Increase Earnings Per Share Trials
• Improve Gross Margin % • Reputation for Innovation &
• Improve Operating ROA % Technology

• Align Co. Spending with BSC Objectives
• Highly Effective New Product
Development
• Improve Innovation Processes Skills
• Leverage Supplier Technology
• License 3° Party Innovative technology
• Offer High Performance Products
• Align Employees with BSC Objectives
• Align R&D Department with Strategic
Initiatives
• Anticipate Luxury OEM Product Needs
• Enhance Reputation As Employer
• Leading-Edge R&D Tools
• Leading Workforce Capabilities in R&D

INTERNAL PROCESS OBJECTIVES LEARNING & GROWTH OBJECTIVES

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 LEARNING & GROWTH INITIATIVES
Balanced Scorecard Communication Program

Employee Recruiting Initiatives

Monitor Technological Product Trends

R&D Engineer Training

R&D Equipment Upgrades

Research Technological Planning Tools Upgrade

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 INTERNAL PROCESS INITIATIVES
BSC Budgeting

R&D: Applying Leading-Edge Technologies

Managing Innovators Training

Supplier Pipeline For Innovation Program

R&D Process Efficiency Initiatives

Technology Licensing Initiatives

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 CUSTOMER INITIATIVES

«Innovative» Trade Marketing Program

New Technology Customer Trade Show

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 SOME RELEVANT COMPARISONS
GROSS PROFIT MARGIN %
30,00%

25,00%

16,36% 24,59% 20,00%

15,00%

Industry Median Delta/Signal

Corp. 10,00%

5,00%

0,00%
Gross Profit Margin
Industry Median Delta/Signal Corp.

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 SOME RELEVANT COMPARISONS
ASSET TURNOVER
2

1,8

1,6

1,36 1,74 1,4

1,2

1
Industry Median Delta/Signal
0,8
Corp.
0,6

0,4

0,2

0
Asset Turnover
Industry Median Delta/Signal Corp.

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 SALIENT IMPACT ON OBJECTS

Improve in Gross Margin, Asset Turnover

and Operating ROA due to increase in
R&D: Applying Leading- price premium and quantity sold
Edge Technologies and
Innovative Trade Marketing
Program
Improvement in BSC Budgeting and Balanced
Scorecard Communication
Reputation
Program

R&D Engineer Training and

Equipment Upgrades
By aligning Employees with the Balanced
Scorecard and Improving Investment
Efficiency, Asset Utilization has been
optimized and waste has been reduced

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 WHAT WE HAVE LEARNT

Being in line with past decisions

It takes time to achieve some and the chosen path is a
results fundamental element

The coherence between the Innovation not always

strategy and the initiatives corresponds to quality

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 THANK YOU!

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