P.

3
TARGET MARKET

Out target market is the resident households of Barangay San Roque, Antipolo City are

the target market of the business with the total number of 12,868 households in this year 2020.

POPULATION

The researchers gathered data by contacting and sending an email at Antipolo City

Government, where the researchers get data of their target place which is Barangay San Roque,

Antipolo City that has a number of households of twelve thousand and six hundred fifty-six

(12,656), and it's population in the year of 2015 is fifty eight thousand and eight hundred forty

(58,840). The researchers target market are the people living within the vicinity of the said target

place which is San Roque because these people are knowledgeable to answer the survey

questionnaire with the use of google form. The chosen respondents are the one that is present

when the researchers conducted the study.

(reason for targeting the market shouldn’t be because they can answer the google form
questionnaire. Target marketing is finding the right customers whose profile would
match the perfect user of your product e.g. in terms of economic class, or behavioral or
psychographic factors)
Population House hold

58,840 12,656

The target market for our product which is Bamboo Lampshade is focused on the

households of Brgy San Roque, Antipolo City. There is a total of 58,840 population and the

average of 12,656 households based on the total population gathered from (Philippine Statistics

Authority).
Page 8

ADVERTISING EXPENSES

Description Quantity & Cost Amount

Online selling 1 FREE
Direct selling 1 FREE
Flyers 50pcs x17(210x297)mm 850.00
Referral discount 272.76 x 5% 13.62
Banner 6pcs x 143 (2ft x 5ft) 858.00
Banner 1pc x 250 (4ft x 6ft) 250.00
Facebook ads boost 7days x 100 700
Total 2,671.62
(50 pcs of flyers are not enough considering your target population)

Pricing Strategy

The pricing strategy that BAMP company will use is the cost-plus pricing which

determine the selling price of the product by computing the total product cost and adding the

mark-up price. Also, it is easy to determine how much will be the company earned profit

monthly

(since your product in new in the market and it provides aesthetic appeal, I would
suggest a value-based pricing. Value-based pricing is setting price based on the
perceived value of the customers towards your product. You can set it higher than the
cost-plus price that you plan to implement. And considering also that probably you will
be targeting the middle to upper middle class group)
 CHANNEL DISTRIBUTION

(this is inconsistent with your marketing strategy which you mentioned “Direct Selling)

BAMBOO LAMP
/COMPANY

DISTRIBUTOR
/RESSELERS

CUSTOMERS
Demand Analysis

Annual Demand per Lamp 20080

Monthly Demand 1,673

Daily Demand 55

(Show your computation based on the survey result)

No. of households and percentage of those willing to buy your product)

cashier will put the product into the packaging and the cashier will issue a receipt.
Product costing

PRODUCT NAME: bamp shade Total cost: 104.61

SIZE: 1ft Unit Cost: 104.61

YIELD: 1 Inflation: 26.15

PRODUCTION TIME: 60mins Labor Cost: 92

Total Unit Cost: 222.76

MarkUp: 49.81(% rate?

Government Tax: 32.70

Selling Price: 272.57

( it would be easier for the customers if your price is a whole number e.g. 275)

LIST OF SUPPLIERS
 Bamboo Teresa Rizal
Bulb Jobec Trading
Bulb socket Jobec Trading
Varnish Jobec Trading
Screw Jobec Trading
Wire Jobec Trading
Plug Jobec Trading
Switch Jobec Trading

(It is wiser to have more than 1 supplier so you can have back up in case the other
one fails to comply with your orders)