ARELLANO UNIVERSITY

JOSE ABAD SANTOS CAMPUS

3058 TAFT AVENUE PASAY CITY

MARKETING
MANAGEMENT
SUBMITTED BY:

VICENTE, NINA F.

MERCADER, KIANNA M

TABLAZON, EDWARD JAMES F.

BSBA-HRDM

SUBMITTED TO:

PROF. TONNE AGULTO

 Group activity:

1) Company name:

2) Choose 3 unique products you want to offer to the market.

• Describe it and tell why it is considered unique.

3) Who is your target customers and why did you choose them?

 Our company name is CRAVEBIT

Coffee Jelly Graham

 Millennial’s are always curious about new things. They want to

experience different things that are opposed to what they already
knew, that’s why to come up to the idea to serve them Coffee
Jelly graham. The product is made of coffee, creamer, sugar and
jelly. The product which is Coffee Jelly graham is very affordable
and it is tasty that it will be worth the customer’s money. Coffee
jelly is a unique and popular dessert based on a gelatin base, what
is infused with coffee and sugar. Coffee jelly can be made from an
instant mix, but also completely from scratch if you enjoy that
more. For me it is unique because I cannot see this kind of menu
in different restaurant. I think it is good combination of brewed
coffee and graham we know that coffee is very strong brewed
coffee and the graham is sweet I think it can click to our
customers.
 Coffee jelly primary targets are the young adult that ranges from
13-27 years old. Since our products are soft and sweet, we know
 that these are mostly patronized by the kids because of its quality
and taste. Because we know that the teenager is most likely the
sweets and I think they can liked the coffee jelly graham. Cravebit
will focus its marketing activities on reaching the students and
faculty. People working in offices located close to our store that
needs coffee as their stress reliever and sophisticated teenager.
Our market research shows that these group of customers that
are most likely to buy jelly products. Cravebit will cater people
who want to get their satisfaction of great tasting jelly. Although
are location close to the university campus, it means that most of
our customers will be kinder to college students. Furthermore, a
lot of students consider coffee jelly to be a convenient food for
studying as their stress reliever. For us this will provide a unique
possibility for being a loyal client base. And because of the
pandemic we gonna sell it online and we cater the students and
we have deliveries. Our products are not applicable to those
people who has health problems such as diabetes, coffee allergies
and to those people who are conservative and conscious to their
physical fitness.

 CHOCOMISTRAWBERRY TRUFFLES

Chocomistrawberry truffles is a chocolate and strawberry truffles

dessert. it is unique because it is not just a basic chocolate and
strawberry truffles. This dessert will make your mouth watery
because we decided to put fresh strawberries for those who are
strawberry lover. The ingredients of this are cocoa, milo,
 condensed milk and strawberries. And there’s more, they can add
cheese or coconut on the top of it.

 Our product will target the 15-40 years old because nowadays
filipinos likely sweet products other than any food. Since our
products is sweet we can offer it near on the school, in our street
and maybe in we sell it online because of the pandemic. I think it
can be clicked to our target because they study in home and
because of the chocolates they cant sleep on the class and it can
add more to the energy of the students and to the employees.
And our product is composed of 2 flavors the strawberry and
chocolate if our customers doesn’t like chocolate we can offer a
strawberry flavor.