PROPOSED BUSINESS TO A BAKERY SHOP

PROFESSIONAL CODE OF CONDUCT SUBJECT

TTHS/ 12-1PM

SUBMITTED BY:

Zyrone D. Dominguez

SUBMITTED TO:

Mr. Jefferson Vaswani

 Table of Contents

Introduction………………………………………………………………………………………. 3

Mission and Vision Statement……………………………………………………………………

Goals and Objectives of the Business……………………………………………………………

Products Description………………………………………………………………………………

Chapter II

Problem and Solution……………………………………………………………………………….

SWOT Analysis……………………………………………………………………………………

Sample Features Benefits Table…………………………………………………………………

Estimated Revenue Growth of the Market……………………………………………………..

Market Segmentation……………………………………………………………………………..

Market Challenges…………………………………………………………………………………

Customers…………………………………………………………………………………………..

Competition and Advantage………………………………………………………………………..

Competitive Edge…………………………………………………………………………………

A. Introduction

Celestial Bakes is a cafe established in 2021 by young entrepreneurs, the reason for

establishing a cafe like this is because a lot of people seems to be in a gloomy mood often and

there’s nothing more comforting than a warm pastry and drink on hand. There is always

something comforting about a cafe’s ambience so our store would like for people who visit our

store to feel that warmth. Considering this year’s situation Celestial Bakes can also be reached
through social media platforms such as Instagram and through our Facebook page as well, our

store will be doing takeouts for the month of April because of safety guidelines. Celestial Bakes

is located at Zabarte Town Center Corner, Zabarte Road of Caloocan City near Zabarte Mall, for

more queries regarding our cafe kindly email us at celestialbakes@gmail.com or through our

social media platforms.

The service provided by our bakeshop will be liked by the customers and the masses of

people for the reason that we sell healthy products and organic beverages at prices that is not

heavy for your pockets. We can give customers the blend of coffee they desire and the pastry to

suit their taste. Customers will not end up regretting to buy and visit our bakeshop because they

will enjoy the experience they felt while visiting and eating at our bakeshop; they will also like

the comfortable and peaceful ambiance that our store provides. Celestial Bakeshop will ensure

that every single staff and personnel from our store will do their best to please every customer

whilst providing proper service along with a nutritious product that everyone can enjoy.

Concept Map

Mission and Vision Statement

MISSION VISION VALUE

Celestial Bakes aims to sell To be a successful store that See the goals and objective.

pastries that are made with is known for exquisite taste in

the finest ingredients and pastries that are affordable,

execute an in-store filling, and nourishing.

 experience that is out of this

world.

Goals and Objectives of the Business:

 To provide our best service for the customers

 Serve freshly baked pastries that could satisfy both craving and hunger.

 To serve coffee and tea to customers who wish to consume baked products.

 To produce and sell high-quality flour-based food baked in an oven

 To deliver honesty, respect, and a good smile to our customers.

 To do our best in giving our customers a comfortable and home environment

 To provide a smooth, pleasant, and clean environment to customers.

 Ensure that we give our customers the best café experience each and every time they

enter our store.

Products Description:

Chocolate Chip Cookie:

A chewy cookie that is textured on the outside and soft and gooey on the inside, this chocolate

chip cookie is incorporated with semisweet and dark chocolate chunks for that gooey feel of the
chocolate. This cookie is perfect for on-the-go snacking or for when you feel nostalgic about

your grandma’s baking.

Red Velvet Cookies:

These irresistibly soft and chewy red velvet cookies are stuffed with cream cheese, the pretty

contrast between the red velvet cookie and the cream cheese just makes it so irresistible, it is a

tempting treat for all people to enjoy as they are not too sweet but is just the right taste.

Croissant:

These croissants are very buttery and the layers are meticulously folded by our pastry chef to

produce a light and flaky croissant that is delicately sweet and is perfect to enjoy with tea or

coffee. These pastries are perfect for afternoon tea or breakfast while reading a book or finishing

up a final paper.

Pies:

Celestial Bakes’ pies comes in a variety of flavors but our most popular one is apple pie, the

flaky crust and the lattice decoration on top is really pretty but the tangy and sweet filling from

the apples and the sauce are the star of the show for this pie. Perfect for when you want to feel

the warmth of the good old days and eat as time slows down around you.

Donuts:

Donuts are really classic food that you find yourself craving once in a while, these donuts are

topped with classic glazes such as chocolate and strawberry for when that sudden craving passed

by you on a Wednesday afternoon. These donuts are perfect with coffee to help balance out the

sweetness with the bitter coffee, a classic afternoon snack for people of all ages.
Macaroons:

Macaroons are coconut based treats they are chewy and moist on the inside, crisp and golden on

the outside, they're delicious plain but even more irresistible dipped in dark chocolate. They are

the type of treats you would want to eat without any guilt.

Souffle Pancake:

Did you ever crave something that you haven’t tasted or tried before? Well these pancakes are

definitely a part of your list, these souffle pancakes are so soft and jiggly it feels like biting into a

cloud the cream and the side of fruit is a perfect combination for when you feel like rewarding

yourself for finishing a hard schoolwork or a work project.

Coffee-Based Drinks:

Our coffee based drink is perfect to drink at anytime of the day for when you want to have a dose

of daily caffeine, we have coffee for those with a sweet tooth and coffee for those who prefer it

to be bitter. Americano is perfect if you’re watching your weight, cappuccino and latte are

perfect if you prefer it the ‘classic’ way.

Milktea:

Milktea has been the rave these days and though it has many varieties we decided to stick to the

basics or to the flavors people tend to order the most, we can also add sinkers like tapioca pearls

if that’s what you prefer. Perfect to drink at anytime of the day accompanied with a pastry.

Smoothies:
Fruit smoothies are a classic drink during the hot summer or when you need something fruit and

refreshing to drink. Celestial Bakeshop’s smoothies are made with real fruits as they already

have natural sweetness, we also top it with fruit for a texture that won’t make you bored when

drinking.

Lemonades:

Speaking of classics lemonade is another summer drink classic, the sourness of the lemon with a

hint of sweetness plus the cold feeling when drinking on a hot day will guarantee to refresh

anyone drinking it. Drinking lemonade makes you think of simple times, drinking it under a tree

to shield you from the sun after playing on a hot summer day.

Problem and Solution:

Problem:

Marketing the bakeshop, since the pandemic happened a lot of shop’s had trouble with

advertising their stores because they can’t do it without people roaming the streets or exploring

through malls because of safety precautions.

Question to Answer:

How can we market our product properly without disobeying community guidelines?
Solution:

Advertise the products through social media platforms. Since a lot of people are currently staying

at home a majority of people have only been using their gadgets to catch up with social media as

a way to kill time, this can be an advantage because that way a lot of people can be informed

about the shop and what products the store sells. We can also ask the people who buy from our

store to post the products on their social media accounts as another way to spread the word

easily.

Problem:

Shortage of products, it is a common problem that every shops face but it's not as easy to solve.

People often like to buy in bulk when it comes to pastries as it is something that is commonly

shared with people, another situation would be they like to order a specific product because it is

something that they fancy at the moment or it's an order that they buy all the time.

Question to Answer:

What can we do to compensate for the product shortage?

Solution:
Offer other options, we can offer the customer a new product if their desired product is out of

stock or if they are buying in bulk we can offer a discount for the product and a few pastries on

the house as a way to compensate for the shortage.

Problem:

Presenting the product, presentation is also important, you must know how to plate and present a

product to make it look appetizing for the customer but the problem is presenting it for when a

customer orders a bulk product on the go.

Question to Answer:

How do we find a way to properly present a product for takeout without ruining its look?

Solution:

Finding an appropriate packaging, Choose an appropriate packaging that can help with the

appeal of the product all the while present what the store stands for, adding freebies with each

bulk order can also be a good addition for a small surprise for the customer.

Flier:
SWOT Analysis:

Strength:

● A wide range of products

● Experienced and educated employees in the field of baking

 ● Excellent customer service

● Affordable Prices

Weakness

● New in the industry

● Little to no experience running a business

● Limited product supply

● Poor financial performance

Opportunities:

● Little to no competition

● Product choices keeps things interesting

● Cafe environment is new to customers

● Increase social media exposure

Threats:

● Rising ingredient cost

● Increasing Competition

● Cost of product supply may ruin the quality

● Resources might change depending on the season.

Sample Features-Benefits Table:

Features Benefits

Cookie contain whole grain flour which provide vitamins, minerals, and fiber
Croissants include the B Complex vitamins, Folate and Niacin that help improve your

metabolism.

Egg Pie

Apple Pie Regulates the body temperature, assists digestion, and enhances memory

Donuts The sugar in donuts help with concentration and memory.

Macaroon Since Coconut Macaroon is made up of coconut, it boosts energy and endurance,

s enhancing physical and athletic performance. Macaroons support tissue and

muscle healing and repair, which means they can help repair sore muscles after a

heavy workout, enabling the body to endure heavy

Pancake are a good source of vitamins and minerals, whole-wheat pancakes have higher

levels of calcium, iron, phosphorus and riboflavin.

French Source of Carbohydrates, fiber, protein, vitamins and minerals.

Toast

Coffee ● Riboflavin (vitamin B2): 11% of the Reference Daily Intake (RDI).
 ● Pantothenic acid (vitamin B5): 6% of the RDI.

● Manganese and potassium: 3% of the RDI.

● Magnesium and niacin (vitamin B3): 2% of the RDI.

Milktea milk decreases tension,refreshes the body, and help energize you as tea has

caffeine.

Fruit Improves Bone Health

Smoothies
Calcium, vitamin D3 and vitamin K are nutrients that improve bone health.

Smoothies rich in these nutrients contain spinach.

Lemonade Lemon juice is full of minerals and vitamins, especially vitamin C, which helps

strengthen your immune system. It also helps digestion and mineral absorption

and aids weight loss.

Estimated Revenue Growth of the Market:

Market Segmentation:

Celestial Bakeshop’s target market are students, teachers, and pedestrians as they are the ones

who frequents our target location which is in Almar. Our bakeshop’s location is near Zabarte

Mall which means that our store may caught the attention of the aforementioned target market

whenever they pass by the mall near us. Our prices are tailored to our target market as well,

people often look for a place to hang out before or after school, a place to go to when you just

want to sit down to eat, or to do schoolwork or projects and our store can be just that place they

are looking for. Celestial Bakeshop also makes sure that the products our store has are filling and

nutritious at the same time as we want it to be worth the price, our store makes sure that the

ingredients used for each products are of high quality considering its price.

Market Challenges:
Difficulty with Pricing:

It’s very difficult to charge the “right” amount for a sandwich when there is so much

competition.

Team Work:

It is essential that your employees work together in a hospitality business. Tasks become

completed more efficiently and productivity is dramatically increased. Team members motivate

and support one another and knowing that you have built a team that can support each other

means that you can trust you business is in safe hands when you’re not there.

The rise of health-consciousness among consumers:

The demand for products that do not carry the ‘healthy’ label is bound to reduce, and to stay at

the top, the need to eliminate artificial constituents from products has come to the fore as one of

the major challenges faced by food and beverage managers.

Customers:

Students

A student is primarily a person enrolled in a school or other educational institution and who is

under learning with goals of acquiring knowledge, developing professions and achieving

employment at desired field.

Teachers
A teacher or schoolteacher is a person who provides education for pupils and students.

Pedestrians

A pedestrian is a person who is walking, especially in a town or city, rather than travelling in a

vehicle.

Value Proposition for Customers:

Celestial Bakeshop is a store that sells a variety of pastry for customers of all ages our store also

sells beverages that are suited best for our products, our products are also affordable and very

nutritious as Celestial Bakeshop tries its best to give the customers the nutrition they need on a

daily basis while eating something that feels like a treat, a majority of our customers are students

and most of the time students don’t get that much nutrition because they can’t eat meals that

have that much nutrients so we try our best to give that nutrients to them at an affordable price.

The ambience of our store is very chill as well, our location is near 2 schools so it is more likely

that students frequent an environment where they can relax or a quiet environment to study in or

do homeworks; we try to match the warmth our products feel and amplify it to our store’s

environment. As for our packaging we try to keep it environmental friendly, we try our best to

use biodegradable and compostable packaging to set out a good example and a message that

small acts like these can help change the environment for the better, taking care of the planet is

important as we inhabit it.

Competition and Advantage:

Direct Competitors:

● McDonald’s McCafe

The company has opened about 1300 outlets across the globe and it is quite popular. The

McCafe coffee house serves beverages and food items with specific flavors and unique taste.

Their beverages include a variety of hot and cold drinks that are delicious, smooth, and creamy.

Their food products include cakes and desserts. The company has its visibility worldwide.

Their outlets are visited by people of all age groups as it offers a variety of menu. The company

products are tried and tested by McDonald and provides a high-quality product with a feasible

rate. This is the main success of this brand. Due to their great brand value, McCafe is considered

one of the top Café Coffee Day competitors.

(https://www.marketing91.com/cafe-coffee-day-competitors/)

Indirect Competitors:

● Tim Hortons

This is a Canadian-based multinational fast food restaurant popular for its coffee and donuts. It is

Canada’s largest quick service restaurant chain with a total of 4,613 restaurants in thirteen

countries. Its sales revenue in 2016 was $3 billion.

● Dunkin’ Donuts
This is an American doughnut company and coffeehouse that has spread its operations globally.

It was founded in 1950 and it has its headquarters in Canton, Massachusetts. Dunkin Donuts is

one of Starbucks key competitors and it is the eighth-largest fast foods restaurant chain by

number of locations in the world. It has more than 12,000 restaurants in 36 countries. It is well-

known form a wide range of products that include baked goods, hot beverages, iced beverages,

frozen beverages, sandwiches, and soft drinks among others. In 2016, its revenue record was

US$828.9 million.

(https://www.madsjunction.com/marketing/starbucks-competitors)

Competitive Edge:

Celestial Bakeshop’s competitors are the stores that sell the same products as our store but what

makes our store different is the quality and the quantity of the product you can get at such an

affordable price. Our store sells a plethora of flavors to choose from depending on the season and

the menu along with the best seller changes once every two weeks to suit the customer’s taste,

we try our best to tailor our products to fit every groups taste without harming the quality of each

and every pastry we have. We make sure to use ingredients with high quality but are also good

for the health, the store’s resources are from local stores that offer high quality products that isn’t

too heavy on the pocket, a perfect combination for our stores’ standard.