BUSINESS RESEARCH

Submitted by

Student Name: ANIMESH BAG

Regd. No: 2061301025

MBA, Sec ‘A’

Session: 2020-22

INSTITUTE OF BUSINESS & COMPUTER STUDIES

Siksha ‘O’ Anusandhan University
Q) A researcher was interested in whether an individual's interest in politics was
influenced by their level of education and gender. They recruited a random
sample of participants to their study and asked them about their interest in
politics, which they scored from 0 to 100, with higher scores indicating a greater
interest in politics. The researcher then divided the participants by gender
(Male/Female) and then again by level of education (School/College/University).

GENDER EDUCATIONAL LEVEL POLITICAL INTEREST

MALE COLLEGE 98
MALE COLLEGE 55
MALE COLLEGE 21
FEMALE UNIVERSITY 37
FEMALE UNIVERSITY 95
FEMALE SCHOOL 64
MALE UNIVERSITY 73
FEMALE SCHOOL 52
FEMALE UNIVERSITY 22
MALE UNIVERSITY 16
FEMALE UNIVERSITY 63
FEAMLE COLLEGE 30
MALE COLLEGE 50
MALE COLLEGE 82
MALE COLLEGE 62
MALE SCHOOL 35
MALE UNIVERSITY 69
FEMALE SCHOOL 28
FEMALE SCHOOL 60
FEMALE UNIVERSITY 45

Above table consist the research data.

According to the table,

 H0 (NULL HYPOTHESIS) = There is no significant influenced by education &

gender on individual political interest.

 H1 (ALTERNATIVE HYPOTHESIS) = There is significant influenced by

education & gender on individual political interest.

Dependant variable = political interest of individual

Independent variables = gender & education level

If the significant value (p) > 0.05, then accept the null hypothesis

If the significant value (p) < 0.05, then accept the Alternative hypothesis.

NORMALITY TEST FOR EDUCATION LEVEL

Tests of Normality
Kolmogorov-Smirnova Shapiro-Wilk
EDUCATIONAL Statisti Statisti
LEVEL c df Sig. c df Sig.
POLITICAL COLLEGE .139 7 .200* .971 7 .906
INTEREST SCHOOL .206 5 .200* .912 5 .477
UNIVERSITY .150 8 .200* .963 8 .839
*. This is a lower bound of the true significance.
a. Lilliefors Significance Correction
For education level school and college level data are normally distributed and
university level data are not normally distributed.

NORMALITY TEST FOR GENDER

Tests of Normality
Kolmogorov-Smirnov Shapiro-Wilk
GENDER Statistic df Sig. Statistic df Sig.
POLITICAL FEMALE .179 9 .200* .954 9 .739
INTEREST MALE .109 10 .200* .972 10 .911
*. This is a lower bound of the true significance.
a. POLITICAL INTEREST is constant when GENDER = FEAMLE. It has been omitted.
b. Lilliefors Significance Correction

For gender the data is normally distributed, because significant values are
greater than 0.05

TWO WAY ANOVA TEST

Between-Subjects Factors
N
GENDER FEMALE 10
MALE 10
EDUCATIONAL LEVEL COLLEGE 7
SCHOOL 5
UNIVERSITY 8
Tests of Between-Subjects Effects
Dependent Variable: POLITICAL INTEREST

Type III Sum Mean

Source of Squares df Square F Sig.
Corrected Model 1287.350a 5 257.470 .379 .855
Intercept 27033.817 1 27033.817 39.776 .000
GENDER 82.495 1 82.495 .121 .733
EDUCATIONALLEVEL 245.722 2 122.861 .181 .837

GENDER * 986.462 2 493.231 .726 .501

EDUCATIONALLEVEL

Error 9515.200 14 679.657

Total 66665.000 20
Corrected Total 10802.550 19
a. R Squared = .119 (Adjusted R Squared = -.195)

 Above table shows that there is separate effect (individual effect of gender
and individual effect of education level) on individual interest in politics and
interaction effect (effect of gender and education level simultaneously) on
interest of individual in politics.

 The interaction effect shows the significant value (p) is 0.501 which means
P > 0.05, so that null hypothesis is accepted (there is no significant
influenced by education and gender).
POST HOC

Multiple Comparisons
Dependent Variable: POLITICAL INTEREST
Scheffe
95% Confidence
(I) (J) Mean Interval
EDUCATIONAL EDUCATIONAL Differenc Std. Lower Upper
LEVEL LEVEL e (I-J) Error Sig. Bound Bound
COLLEGE SCHOOL 9.06 15.265 .840 -32.69 50.80
UNIVERSITY 4.36 13.493 .949 -32.54 41.25
SCHOOL COLLEGE -9.06 15.265 .840 -50.80 32.69
UNIVERSITY -4.70 14.862 .951 -45.34 35.94
UNIVERSITY COLLEGE -4.36 13.493 .949 -41.25 32.54
SCHOOL 4.70 14.862 .951 -35.94 45.34
Based on observed means.
The error term is Mean Square(Error) = 679.657.

 Post hoc test shows that the influence between independent variables i.e.,
college, school and university.

 The significant value (p) shows that there is no significant difference

between these independent variables, because all significant values were >
0.05