My Daily Planner

ONLINE LAUNCH
MY DAILY PLANNER | ONLINE LAUNCH
Getting the word out
1. INFLUENCER REVIEWS

Katrin Su
- Davao-based lifestyle vlogger
- 56,500+ followers
- on-brand for our middle class
millenial market

Davao Food Guide

- started as a food review page,
now reviews other Davao-grown
products and events
- 143,300+ followers
- wider audience to drive traffic

MY DAILY PLANNER | ONLINE LAUNCH

Getting the word out
2. GIVEAWAY

Giveaway Promo
- like and share the post and the page
- increase followers, drive traffic, drive
hype for the product
- get influencers to share the giveaway
link

MY DAILY PLANNER | ONLINE LAUNCH

 calls to action placed strategically
throughout the page and posts
links through to order form

MY DAILY PLANNER | ONLINE LAUNCH

Getting the word out
3. EVENT PARTNERSHIP

Connected Women
January 16, 2019 | Twistea Room Cafe
- networking mixer for women in tech or who
want to learn more about using tech in
business

Activities:
- planner giveaway for games
- air time for promotion of the planner
- can play video reel of planner if available
during event and during air time
- order booth

MY DAILY PLANNER | ONLINE LAUNCH

Campaign Calendar
PROPOSED SCHEDULE FOR JANUARY

SUN MON TUE WED THU FRI SAT

11 12
PAGE
LAUNCH

13 14 15 16 17 18 19
EVENT MWF POSTS

20 21 22 23 24 25 26
MWF POSTS
< < < INFLUENCER REVIEWS WEEK > > >

27 28 29 30 31
GIVEAWAY MWF POSTS
DRAW

MY DAILY PLANNER | ONLINE LAUNCH

Campaign Calendar SERVES AS
BOTH
PRODUCT
PROPOSED BUDGET FOR LAUNCH LAUNCH A
ND
BRAND LA
UNCH

BUDGET ITEM COST GOAL

Post boost (all Jan MWF) 2,500.00 Maximize reach and recall per post
Promotion 5 planners 3 for giveaway; 1 for reviews; 1 for event partner
Influencer review: Katrin Su 3,500.00 on-brand reach to target market
Influencer review: DFG 2,000.00 wide reach to general market

TOTAL: 8,000.00 + 5 planners

MY DAILY PLANNER | ONLINE LAUNCH