A

BUSINESS PLAN

ON

JONNY DÉCOR AND EVENT PLANNERS

LOCATED: YAMIN STREET SABON TAISHA KADUNA SOUTH KADUNA

STATE

JULY, 2019

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TABLE OF CONTENT

1. INTRODUCTION - - - - - - - - 3
2. EXECUTIVE SUMMARY - - - - - - - - 3
3. OBJECTIVE - - - - - - - - - 3
4. MISSION - - - - - - - - - 4
5. COMPANY SUMMARY - - - - - - - 5
6. COMPANY LOCATION - - - - - - - 6
7. PRODUCT AND SERVICES - - - - - - 7
8. COMPANY OWNERSHIP AND STRUCTURE - - - - 9
9. COMPETITIVE COMPARISON/ADVANTAGES - - - - 15
10. MARKET ANALYSIS - - - - - - - 15
11. COMPETITORS AND BUSINESS ANALYSIS - - - - 19
12. SWOT ANALYSIS - - - - - - - - 20
13. SALES AND MARKET STRATEGY - - - - - 21
14. SOURCE OF INCOME - - - - - - - 22
15. SALES AND FORECAST - - - - - - - 23
16. PRICING STRATEGIES - - - - - - - 25
17. PAYMENT OPTION - - - - - - - 25
18. FINANCIAL AND PROJECTION - - - - - - 26
19. GENERATING FUNDING - - - - - - - 27
20. BUSINESS GROWTH/SUSTAINABILITY/EXPANSION STRATEGY- 28

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Event Planning Sample Business Plan

INTRODUCTION

Want to start an event planning business but don’t know how to go about writing your business
plan? Here’s where you will find a complete business plan template to get you started, and on the
road to a new business venture.

EXECUTIVE SUMMARY

Welcome to the future of event planning! Jonny Décor and Event Planners. The Event Planning
Specialists brings to the community of Portland a new breath of air in the event planning market.
By combining old fashioned values, going the extra mile, and using cutting edge event-planning
software, Occasions will lead the market, providing the same quality results every time.

Jonny Décor and Event Planners is an equal opportunity business making its expertise and its
products available to help its customers plan their own events. Party Packs (complete kits for
their event), make hosting a party a snap, right down to the refreshments.

The event planning software brings interactive event planning as close as their personal
computer. Through these and other affordable products and services, Jonny Décor and Event
Planners aims to be the number one resource for any event.

OBJECTIVES

Jonny Décor and Event Planners is a small business aimed at the big time. In order to reach its
lofty goals, Jonny Décor and Event Planners and its Occasions focus on the mission behind the
vision. It will take all the employees, owners, founders, and vendors daily living the vision that
Jonny Décor and Event Planners represents. The vision manifests itself in three ways:

1. Be one of the top three event planning specialists in the Northwestern Nigerian
States.
2. Justly compensate the employees, owners, and founders of Occasions.

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 3. Produce the same quality results, every time. That is core aim to maintain
continuous improvement on her quality and service delivery.

2. MISSION

In an ever changing, fast-paced world, success is determined by good choices for lasting effects.
Communication is essential. Jonny Décor and Event Planners strives to be the best choice of
clients by helping to ease their event planning burden. Through consistent, predictable
professionalism, Jonny Décor and Event Planners will ensure a worry and hassle-free event at a
reasonable price.

But, not all our clients will be external. Jonny Décor and Event Planners has internal clients to
serve. Jonny Décor and Event Planners will strive to provide the same predictable and
professional working environment to its employees and contracted vendors, justly compensating
them for their services. It is also a priority to make a comfortable living wage for its owners,
founders, full-time staff, and their families.

Keeping in tune with the needs of the market, utilising the latest technology and trends, all while
ensuring the clients receive the individual attention they deserve, is the vision and daily mission
of Jonny Décor and Event Planners; The Event Planning Specialists.

Keys to Success

Our keys to success include the commitment to quality by every person who is part of the team.
Each of us will be responsible to push ourselves to a higher level of professionalism in three
areas:

1. Consistent, accurate fulfillment of the client’s wishes.

2. Competitive pricing for the quality of services offered.
3. Significant profit made on each event planned.
4. Strategies put in place for better operational functionalisms in better service delivery.

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COMPANY SUMMARY

Founded originally on a part-time basis, Jonny Décor and Event Planners is a small business
designed to meet the needs of the ever changing social world. Sabo GRA Layout, Kaduna south
of Chunkun Local government area of Kaduna state is the current home with plans to expand to
branch offices within four years to other states in Nigeria with better strategies put on Ground.

Jonny Décor and Event Planners’ staff of four, with numerous contract vendors, plans events,
writes event-planning products, and trains area students in the art of event planning.

Jonny Décor and Event Planners is invested in the community it resides in. Jonny Décor and
Event Planners is, in fact, the answer to demands of the social world, on the working family,
heavily-burdened office, out-of-town business, or special occasion in need of special recognition.
As a business, we understand the needs of public and private organizations and we have put in
place better ways and strategies how we can meet our customers demand at all given time and
base on request.

As parents and family members, we understand the needs of setting special time apart from other
events in our lives. Jonny Décor and Event Planners strives to accomplish these goals, in Nigeria
and eventually other areas of the Northwest and Northeast of Nigeria.

COMPANY LOCATIONS AND FACILITIES

Jonny Décor and Event Planners is located inside layout Government reserved area (GRA) city
limits of Kaduna state Nigeria. It is a home-based business. Most meetings with clients are
conducted in social settings, such as restaurants, coffee houses, the client’s home, facilities
wishing to be used for the event, or over the phone.

Although the demand has not yet reached its peak, Jonny Décor and Event Planners will
eventually move from its home base into a small office complex, also within the city limits of
Kaduna State covering Sabon main town and the Barnawa axis were occasion is regular on daily
bases.

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 When the company has reached its finished point, Jonny Décor and Event Planners will have
branch offices in Zaria, Kachia, Kano,and Gonigora axis, kaduna, Kano, Abuja, and Nasarawa
state, Lagos, and Ibandan and gradually moved to other part of the state as it grows with time. etc

The company will maintain a high degree of professionalism. All offices are equipped with the
latest in business technology, such as telephone systems, computers, fax machines, email,
duplicators, printers, and software. Each location will have a secure storage area for supplies and
equipment used in events, such as walkie-talkies, cellular phones, portable fax machines, and
laptops.

PRODUCTS AND SERVICES

Although Jonny Décor and Event Planners is primarily a service business, we also offer products
to aid our customers in planning the event themselves. The following products are tools used
inside our operation for the best possible results:

 Party Pack: The Party Pack is a complete kit for any party. It includes decorations, lighting
effects guide, disposable theme cameras, cutlery, plates, napkins, cups, punch mix (or recipe),
snack supplies (or recipe), tablecloths, theme music (where applicable), invitations, thank-you
cards, and a step-by-step guide to planning, putting together, and hosting the event.

Step-by-Step Guides: These booklets include a calendar to map out the event, a step-by-step
guide on what is needed for and how to put together a successful, worry-free event, resource
information, popular refreshments with recipes, games, and tips to put their event in the record
books. The events available include birthdays for all ages, meetings, retreats, parties, vacations,
and special occasion celebrations such as graduations, holidays, showers, weddings, and
receptions and cattery services to cook for all occasions, rentals of cutleries, plates, table clothes
chairs service boys and girls who will be on ground to color the occasion. etc

 Event Planning Software: Due to be released June 2000, this cutting-edge tool will allow
the client all the resources and visual aids for their event planning. They will be able to
play with decoration themes, listen to theme music, design invitations, thank-you cards,
and RSVP cards, use the interactive planning calendar, and much more. This software will

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 bring their event into the millennium with cutting edge technology that is designed to save
time and money. We provide a plat form for customers to view our product on website and
communicate with us for quick and affordable services and product satisfaction.
 Resources Manual: This valuable guide acts as a review for all the resources located in
the surrounding area. A ranking is given to the various services, such as caterers,
decorators, disc jockeys, bands, and facilities. This manual gives the client the freedom of
making a choice based on experience.

Free Event Planners Training for High School and College Students As a member of the sabo
community and the state, it is our mission to support our community in creating a community of
employment among the youth to empower and encourage young men and girls to be self
employed. Ten hours each month will be devoted to training area students in event planning.

This will aid them in planning proms, graduation parties, river clean-ups, homecoming, and other
important events. This is a priority of Occasions. It will not be cut back as the business grows.
Jonny Décor and Event Planners provides event planning in a wide range of applications. We
guarantee satisfaction in the areas of appearance, performance, and taste. The following is a
sampling of the types of events we plan every year:

 Meetings, Trainings, and Retreats.

 Conferences and Workshops.
 Wedding Planning
 Corporate Event Planning
 Outdoor Party Planning
 Annual General Meetings
 Sports Tournaments / Competitions Planning
 Childrens Party and Birthdays Party Planning
 Party Rental Services
 Event Planning Trainings (Training School)
 Event Planning Consulting and Advisory Services
 Birthdays, Anniversaries, Graduations and Holidays.

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  Weddings, Receptions, and Showers.
 Company picnics, banquets, and award ceremonies.

…..and any other event that needs to be planned.

COMPANY OWNERSHIP/STRUCTURE

Jonny Décor and Event Planners is established as a sole proprietorship with the intention of
selling the business when it is established to one of the employees invested in the vision of event
planning.

All aspects of the business will be documented to ensure clients can count on the same results
every time. It is these documents that will become the basis of ownership. The sole proprietor
will use his or her name as the guarantor of each service.

Therefore, the sole proprietor must embody the vision and mission of Jonny Décor and Event
Planners.

Jonny Décor and Event Planners. will build a solid business structure that can support the growth
of our business. We will ensure that we hire competent hands to help us build the business of our
dream. The fact that we want to become one of the leading event planning outfits in the United
States makes it highly necessary to deliberately build a well – structured business from the onset.

Below is the business structure that we will build Tony Jonny Décor and Event Planners on.

Chief Executive Officer

 Event Planning Consultant

 Event Planning Training and Development Consultant
 Wedding Planning Consultant
 Admin and HR Manager
 Business Developer
 Accountant

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  Front Desk Officer

Roles and Responsibilities

Chief Executive Office:

 Responsible for providing direction for the firm

 Creating, communicating, and implementing the organization’s vision, mission,
and overall direction – i.e. leading the development and implementation of the
overall organization’s strategy.
 Responsible for handling high profile clients and deals
 Responsible for fixing prices and signing business deals
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization
 Reports to the board

Event Planning Consultant

 Responsible for interviewing and hiring vendors, selecting and ordering materials,
negotiating rates, coordinating the sequence of events, following up with guests and vendors
and producing full-scale events.
 Plans, designs and produces events while managing all project delivery elements
within time limits
 Liaises with clients to identify their needs and to ensure customer satisfaction
 Conducts market research, gather information and negotiate contracts prior to
closing any deals
 Provides feedback and periodic reports to stakeholders
 Proposes ideas to improve provided services and event quality
 Organizes facilities and manage all event’s details such as decor, catering,
entertainment, transportation, location, invitee list, special guests, equipment, promotional
material etc
 Ensures compliance with insurance, legal, health and safety obligations

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 Specifies staff requirements and coordinate their activities
 Cooperates with marketing and PR to promote and publicize event
 Proactively handle any arising issues and troubleshoot any emerging problems on
the event day
 Conducts pre- and post – event evaluations and report on outcomes
 Researches market, identify event opportunities and generate interest

Event Planning Training and Development Consultant

 Manages the organization’s event planning training school

 Coordinates training programs facilitated by Jonny Décor and Event Planners
 Writs winning proposal documents, negotiate fees and rates in line with company policy
 Identifies training and development needs for staff through job analysis, appraisals and
consultation
 Facilitates and coordinate strategic sessions.
 Works directly with clients in a non-advising capacity, such as answering questions,
scheduling appointments and making sure all training concerns are properly taken care
off
 Responsible for handling all trainings both internal and external trainings

Wedding Planner / Consultant

 Assists the bride and groom with everything from a timeline and budget to the
choice of flowers, wedding location, musicians, caterers, and the choice of the groom’s
tuxedo.
 Responsible for making sure that all the details of the big day play out smoothly
as planned
 Responsible for interviewing and hiring vendors, selecting and ordering materials,
negotiating rates, coordinating the sequence of events, following up with guests and
vendors and producing full-scale events.
 Proactively handle any arising issues and troubleshoot any emerging problems on
the event day.
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Admin and HR Manager

 Responsible for overseeing the smooth running of HR and administrative tasks for
the organization
 Design job descriptions with KPI to drive performance management for clients
 Regularly hold meetings with key stakeholders to review the effectiveness of HR
Policies, Procedures and Processes
 Maintains office supplies by checking stocks; placing and expediting orders;
evaluating new products.
 Ensures operation of equipment by completing preventive maintenance
requirements; calling for repairs.
 Defines job positions for recruitment and managing interviewing process
 Carries out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Responsible for arranging travel, meetings and appointments
 Updates job knowledge by participating in educational opportunities; reading
professional publications; maintaining personal networks; participating in
professional organizations.
 Oversees the smooth running of the daily office activities.

Marketing Executive

 Identifies, prioritizes, and reaches out to new partners, and business opportunities
et al
 Identifies development opportunities; follows up on development leads and
contacts; participates in the structuring and financing of projects; assures the
completion of development projects.

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  Writes winning proposal documents, negotiate fees and rates in line with
company policy
 Responsible for handling business research, marker surveys and feasibility studies
for clients
 Responsible for supervising implementation, advocate for the customer’s needs,
and communicate with clients
 Develops, executes and evaluates new plans for expanding increase sales
 Documents all customer contact and information
 Represents the company in strategic meetings
 Helps increase sales and growth for the company

Accountant

 Responsible for preparing financial reports, budgets, and financial statements for
the organization
 Provides managements with financial analyses, development budgets, and
accounting reports; analyzes financial feasibility for the most complex proposed projects;
conducts market research to forecast trends and business conditions.
 Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and financial reporting for
one or more properties.
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensures compliance with taxation legislation
 Handles all financial transactions for the company
 Serves as internal auditor for the company

Client Service Executive

 Welcomes guests and clients by greeting them in person or on the telephone;

answering or directing inquiries.

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  Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone)
provides the client with a personalized customer service experience of the highest
level
 Through interaction with clients on the phone, uses every opportunity to build
client’s interest in the company’s products and services
 Manages administrative duties assigned by the manager in an effective and timely
manner
 Consistently stays abreast of any new information on the company’s products,
promotional campaigns etc. to ensure accurate and helpful information is supplied
to clients when they make enquiries

Front Desk Officer

 Receives Visitors / clients on behalf of the organization

 Receives parcels / documents for the company
 Handles enquiries via e-mail and phone calls for the organization
 Distributes mails in the organization
 Handles any other duties as assigned my the line manager

COMPETITIVE COMPARISON (ADVANTAGE)

Occasions, although young, draws from the age-old tradition of going above and beyond what is
expected, every time. Our systems for event planning have been drawn up, evaluated, practiced,
worked, and reworked to ensure the maximum efficiency while minimizing the possibility of
error.

We employ local vendors who have the same desire to be the best at what they do, while
providing un-matchable services. Thus, we give back to the community by providing jobs
outside of our organisation. We encourage new and upcoming small businesses who provide a
service within our need base to step up to the challenge of being the best through their contract
with Jonny Décor and Event Planners.

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Our products will serve the function of aiding those that cannot afford the cost of an event
planner. We wish to make our event planning tips available to those who need a helping hand
and send our trained apprentice to cover event to those who could not afford our normal charges
and we franchise them to cover event on all kind of price so that our services can be spread
abroad. Jonny Décor and Event Planners is a member of the community.

Through event planning, Jonny Décor and Event Planners gets the opportunity to laugh when the
community laughs and cry when the community cries, to rejoice when the community rejoices
and to help put the pieces back together when things change or begin to fall apart. We care about
the things that have meaning in the lives of our neighbours.

MARKET ANALYSIS SUMMARY

Our target markets are middle to upper-middle class families, couples, individuals, or private and
public organisations. We chose these groups because they are most able to afford event planners,
and have the least amount of time to spare for event planning in general.

Families demand attention, employees are overburdened, and overwhelming detail needed to
plan large events are too large a constraint to place on people not trained in the area of event
planning.

The fast pace of the world we live in leaves little time for extra things we would like to do, like
plan events, parties, and social get-togethers.

Jonny Décor and Event Planners fills the need by being available to take on the burden of
planning so that people can spend time on more important things, like family and friends.

The demand for this service can only increase considering the rise in incomes, population, and
need for interpersonal relations in the workplace.

The following sections describe the market segmentation, strategies, and industry analysis of
Jonny Décor and Event Planners.

1. Market Segmentation

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 The breakdown of the market for event planning falls in a wide, very diverse grouping.
Individuals as well as organisations demand the services we provide.

In order to provide the greatest depth of information, Jonny Décor and Event Planners breaks
down its market segments into private and public organisations, religious organization and age
groups.

Private Organisations and Businesses

Private organisations make up the single largest portion of Jonny Décor and Event Planners’
client base. Private organisations such as businesses, corporations, and political parties host the
most events on the largest scales, therefore, these events generate larger revenues per event.

The majority of larger scale holiday functions will fall under this segment.

Public Organisations

Government agencies host many events every year. Jonny Décor and Event Planners hopes to
alleviate the pressure of event planning for public employees.

The second single largest segment, the public sector, can save money and give back to its
community at the same time. These events are moderate in scale with middle to low revenues
generated. Emphasis is placed on the visibility of the event for public viewing. The majority of
organisational family functions will fall under this segment.

Religious Organisation

The religious organization holds retreats, getting together, love feast, wedding ceremonies, and
traditional marriages though out the calendar year and the gives room for large demand for event
planners and management. This is also a scles for the event planner to generate a lot of income
and profit making per the event covered.

Age Breakdowns

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Under 24: Persons under the age of twenty-four (24) using an event planner are rare at best. We
hope to tap the early college graduates who have begun their professional careers but have not
yet started their families.

These events will focus mainly on themes with moderate to high energy appeal. The revenues
generated will range from moderate to high, depending on the event. The majority of weddings
will fall into this segment.

Ages 25-55: The persons that fall into this age group are employed, middle to upper-middle class
families. The reason they choose event planners is they are too busy to do it themselves.
Therefore, Jonny Décor and Event Planners will be on hand for questions, contact will be
moderate in length but occur regularly so as not to disturb the daily life of the families.

These events will generate moderate revenues, with a few generating low revenues. The majority
of special occasion planning will occur in this market segment.

Ages 56 and above: Persons over the age of 55 have reached the turning point of life. Many are
retiring, others are celebrating anniversaries of significant years, and still others are seeing that
their children’s special events are taken care of.

These events will generate moderate to high revenues depending upon the income level of the
family (direct correlation to social status). Most holiday parties, and other special occasions, such
as wedding receptions and reunions, will occur in this market segment.

Other

This segment has no direct information to compile for a description. It consists of any event
planned that does not fit into one of the above categories.

COMPETITORS AND SERVICE BUSINESS ANALYSIS

Jonny Décor and Event Planners is in a unique position of competition. We compete against
hotels with conference facilities, conference centers, other event planners both on the large and

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small scale, persons within an organisation who are assigned the task of organising an event, and
people who wish to organise their own events without the benefit of assistance.

The benefits and drawbacks of each of our competitors as compared with the services we offer
are hardly a match in quality and price.

Our Competitive Advantage: We are quite aware that to be highly competitive in the event
planning industry means that you should be able to deliver consistent quality service, your clients
should be able to experience remarkable difference cum improvement and you should be able to
meet the expectations of both participants and organizers of events.

Jonny Décor and Planers might be a new entrant into the event planning and entertainment
industry in the Nigeria based in Kaduna, but the management staffs and owners of the business
are considered gurus. They are people who are core professionals and licensed and highly
qualified event planners / managers and wedding planners in the country. These are part of what
will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the
best within our category (startups event planning and event management companies) in the
industry meaning that they will be more than willing to build the business with us and help
deliver our set goals and achieve all our aims and objectives

JONNY DÉCOR AND EVENT PLANNERS SWOT ANALYSIS

Jonny décor and Event Planners has engaged the services of a core professional in the area of
business consulting and structuring to assist the firm in building a well – structured event
planning outfit that can favorably compete in the highly competitive event planning and
entertainment industry. Part of what the team of business consultant did was to work with the
management of our organization in conducting a SWOT analysis for Jonny Décor and Planners.

Here is a summary from the result of the SWOT analysis that was conducted on behalf of Jonny
Décor and Planners.

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Strengths: Our core strength lies in the power of our team; our workforce. We have a team that
can go all the way to give our clients value for their money; a team that are trained and equipped
to pay attention to details. We are well positioned and we know we will attract loads of clients
from the first day we open our doors for business.

1. On-site facilities, equipment, and support staff. Ability to transport and house
persons for overnight stays. Able to internalise costs of transportation and
equipment.
2. Internalised cost of planning the event; able to add tiny personalized touches that
have meaning within the group or family.
3. Have been in the market longer, we have established a reputation and client base.

Weakness: As a new event planning outfit, it might take some time for our organization to break
into the market and gain acceptance in the already saturated event planning and industry; that is
perhaps our major weakness.

Opportunities: The opportunities in the event planning and entertainment industry is massive
considering the number of weddings, parties and other events that takes places on a daily basis in
the Kaduna States and Nigeria as a whole. As an all – round event planning outfit, we are ready
to take advantage of any opportunity that comes our way.

Threat: Some of the threats that we are likely going to face as an event planning outfit operating
in the Kaduna and have the vision to spread branches in other States are unfavorable government
policies, the arrival of a competitor within our location of operations and global economic
downturn which usually affects purchasing power. There is hardly anything we can do as regards
this threat other than to be optimistic that things will continue to work for our good.

SALES AND MARKETING STRATEGY

We are mindful of the fact that there is stiffer competition amongst event planning companies in
the Kaduna; hence we have been able to hire some of the best business developer to handle our
sales and marketing.

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Our sales and marketing team will be recruited base on their vast experience in the industry and
they will be trained on a regular basis so as to be well equipped to meet their targets and the
overall goal of the organization. We will also ensure that our excellent job deliveries speak for us
in the market place; we want to build a standard event planning business that will leverage on
word of mouth advertisement from satisfied clients (both individuals and corporate
organizations).

Our goal is to grow our event planning company to become one of the top 10 event planning
companies in the Nigeria which is why we have mapped out strategy that will help us take
advantage of the available market and grow to become a major force to reckon with not only in
Kaduna but also in other cities in the Nigeria.

Jonny Décor and Event Planners, is set to make use of the following marketing and sales
strategies to attract clients;

 Introduce our business by sending introductory letters alongside our brochure to

corporate organizations, schools, households and key stake holders in Kaduna
south and other part of the citeis.
 Promptness in bidding for event planning / event management contracts from the
government and other cooperate organizations
 Advertise our business in relevant business magazines, newspapers, TV stations,
and radio station.
 List our business on yellow pages ads (local directories)
 Attend relevant international and local expos, seminars, and business fairs et al
 Create different packages for different category of clients in order to work with
their budgets and still deliver quality event planning services to them
 Leverage on the internet and creating a face book page to promote our business
 Engage direct marketing approach
 Encourage word of mouth marketing from loyal and satisfied clients

SOURCES OF INCOME

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Jonny Décor and Event Planners is established with the aim of maximizing profits in the event
planning and entertainment industry and we are going to go all the way to ensure that we do all it
takes to attract clients on a regular basis and sign retainer – ship with most of our clients.

Jonny Décor and Event Planners will generate income by offering the following event planning /
management services for individuals and for corporate organizations;

 Wedding Planning
 Corporate Event Planning
 Outdoor Party Planning
 Annual General Meetings
 Sports Tournaments / Competitions Planning
 Children’s Party and Birthdays Party Planning
 Party Rental Services
 Event Planning Trainings (Training School)
 Event Planning Consulting and Advisory Services

SALES FORECAST

One thing is certain, there would always be parties and events in the Kaduna States and Nigeria
at large and as such the services of event planning / event management companies will always be
needed.

We are well positioned to take on the available market in Nigeria and we are quite optimistic that
we will meet our set target of generating enough income / profits from the first twelve month of
operations and grow the business and our clientele base beyond just Sabo resident but to other
parts of Kaduna state and other cities in Nigeria.

We have been able to critically examine the event planning market and we have analyzed our
chances in the industry and we have been able to come up with the following sales forecast. The
sales projection is based on information gathered on the field and some assumptions that are
peculiar to startups in Kaduna.

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Below is the sales projection for Jonny Décor and Event Planners, it is based on the location of
our business consulting firm and the wide range of consulting services that we will be offering;

 First Year-: N 1,500,000

 Second Year-:N 6,500,000
 Third Year-: N 10,000,000
 Fourth Year N 50,000,000

Y
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1 2 3 4 5

N.B: This projection is done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown and natural disasters within
the period stated above. There won’t be any major competitor offering same additional
services as we do within same location. Please note that the above projection might be lower
and at the same time it might be higher.

OUR PRICING STRATEGY

Just like in consulting business, hourly billing for event planning / event management
services is also a long – time tradition in the industry. However, for some types of event
planning / management services, flat fees make more sense because they allow clients to

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 better predict the overall service charges. As a result of this, Jonny Décor and Event Planners
will charge our clients both flat fee and hourly billing as long as it favors both parties.

Jonny Décor and Event Planners, we will keep our fees below the average market rate for all
of our clients by keeping our overhead low and by collecting payment in advance. In
addition, we will also offer special discounted rates to start – ups, nonprofits, cooperatives,
and small social enterprises.

We are aware that there are some clients that would need regular access to event planning
consultancy and advisory services and assistance, we will offer flat rate for such services that
will be tailored to take care of such clients’ needs.

PAYMENT OPTIONS

Jonny Décor and Event Planners, our payment policy will be all inclusive because we are
quite aware that different people prefer different payment options as it suits them. Here are
the payment options that we will make available to our clients;

 Payment by via bank transfer

 Payment via online bank transfer
 Payment via check
 Payment via bank draft
 Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans
with little or no itches.

PUBLICITY AND ADVERTISING STRATEGY

We have been able to work with our brand and publicity consultants to help us map out publicity
and advertising strategies that will help us walk our way into the heart of our target market. We
are set to take the event planning industry by storm which is why we have made provisions for
effective publicity and advertisement of our event planning outfit.

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Below are the platforms we intend to leverage on to promote and advertise Jonny Décor and
Event Planners Place adverts on both print (community based newspapers and magazines
T.shirts) and electronic media platforms

 Sponsor relevant community based events / programs

 Leverage on the internet and social media platforms like; Instagram, Facebook ,
twitter, YouTube, Google + et al to promote our brand
 Engage in road show from time to time
 Distribute our fliers and handbills in target areas
 Ensure that all our workers wear our branded shirts and all our vehicles are well
branded with our company’s logo et al.

FINANCIAL AND PROJECTIONS (COSTING)

Starting an event planning business can be cost effective; this is so because on the average, you
are not expected to acquire expensive machines and equipment. Basically what you should be
concerned about is the amount needed to secure a standard office facility in a good and busy
business district, the amount needed to furniture and equip the office, the amount to purchase the
required software applications, the amount needed to pay bills, promote the business and obtain
the appropriate business license and certifications.

How Much Does It Cost to Start an Event Planning Business?

When it comes to starting a small scale event planning / event management company, the
following expenditure should guide you;

 The Total Fee for incorporating the Business – N5000.

 The budget for basic insurance policy covers, permits and business license – N
7,500
 The Amount needed to acquire a suitable Office facility in a business district 12
months (Re – Construction of the facility inclusive) – N250,000.

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  The Cost for equipping the office (computers, software applications, printers, fax
machines, furniture, telephones, filing cabins, safety gadgets and electronics et al)
– N 25,000
 The Cost of Launching your official Website – N 200,000
 Budget for paying at least one employees for 3 months plus utility bills – N
90,000
 Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) –
N 100,000
 Miscellaneous: N 50,000

Going by the report from the market research and feasibility studies conducted, we will
need over one million five Hundred thousand Naira for a start up (N 1,500,000) to
successfully set – up a medium scale but standard event planning business firm in
Nigeria.

GENERATING FUNDING / STARTUP CAPITAL FOR JONNY DÉCOR AND EVENT

PLANNERS

Jonny Décor and Event Planners is a family business that will be owned by. Mr. John Nkwochun
and his wife Agnes Nkwochun. They are the sole financial of the firm, but may likely welcome
partners later which is why they decided to restrict the sourcing of the start – up capital for the
business to just three major sources.

These are the areas we intend generating our start – up capital;

 Generate part of the start – up capital from personal savings

 Source for soft loans from family members and friends
 Apply for loan from my Bank

N.B: We have been able to generate about 150,000 (Personal savings N 500,000 and soft loan
from family members N 250,000) and we are at the final stages of obtaining a loan facility of N
600,000 from our bank. All the papers and document has been duly signed and submitted, the
loan has been approved and any moment from now our account will be credited.

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BUSINESS GROWTH: Sustainability and Expansion Strategy

It is easier for businesses to survive when they have steady flow of business deals / customers
patronizing their products and services. We are aware of this which is why we have decided to
offer a wide range of event planning and other related services to both individual and corporate
clients.

We know that if we continue to deliver excellent event planning services, there will be steady
flow of income for the organization.

Our key sustainability and expansion strategy is to ensure that we only hire competent
employees, create a conducive working environment and employee benefits for our staff
members. In the nearest future, we will explore the options of either selling out franchise or
expanding our scope beyond Kaduna to other major cities in Nigeria.

We know that if we implement our business strategies, we will achieve our business goals and
objectives in record time, as well as become a household name.

CHECK LIST / MILESTONE

 Business Name Availability Check: Completed

 Business Incorporation: Completed
 Opening of Corporate Bank Accounts various banks in the United States: Completed
 Opening Online Payment Platforms: Completed
 Application and Obtaining Tax Payer’s ID: In Progress
 Application for business license and permit: Completed
 Purchase of All form of Insurance for the Business: Completed
 Conducting Feasibility Studies: Completed
 Generating part of the start – up capital from the founder: Completed
 Applications for Loan from our Bankers: In Progress

Writing of Business Plan: Completed

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 REFERENCE

Feasibility studies as a tool for successful co-operative business enterprises "(A case study of the
importance of Feasibility students to co-operative investment)". grossarchive.com.
Retrieved 2015-11-09.

Feasibility studies. Appraisal Journal 38 (3) 376-383.

Ghemawat, Pankaj (Spring 2002). "Competition and Business Strategy in Historical

Perspective". Business History Review. SSRN 264528  .

Hill, Charles W.L., Gareth R. Jones, Strategic Management Theory: An Integrated Approach,
Cengage Learning, 10th edition 2012 (Lamb, 1984:ix)

Lamb, Robert, Boyden Competitive strategic management, Englewood Cliffs, NJ: Prentice-Hall,
1984

Mesly, Olivier. (2017). Project feasibility – Tools for uncovering points of vulnerability. New
York, NY: Taylor and Francis, CRC Press. 546 pages. ISBN 9 781498 757911. See page
130.

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