Professional Documents
Culture Documents
MIDTERM
LAILA D. DIOSO, LPT
COURSE OUTLINE
MIDTERM
Week 3
Mediums in Various Forms of Art
The Elements of Art
Principle of Art and Design
Week 4
Various Art Movements
Three-Dimensional Arts
TOPIC 1: MEDIUMS IN VARIOUS FORMS OF
ARTS
KWLHS Matrix
Accomplish the first two columns of the following matrix. The
three remaining columns will be answered after all the content
and reading materials have been thoroughly discussed and
examined.
What I Know What I want What I have How did I And So What
to Know Learned learn
ART MANAGEMENT
• The process of running the daily business operation of art
institutions either private or public in nature.
• Museums, art galleries, theatres, opera house, art and cultural
centers etc.
• Art Managers(performs research analyzes target market and considers the
artistic requirements of client. )
• Curators(person who is in charge of the things in a museum)
• Dealers (bridging the gap between the artist and collectors)
• Collectors (collect pieces of arts for institutions)
MEDIUMS OF ART
TEMPERA
Flash up!
2. It is a stick of dried paste
made of pigment ground with
chalk compound with gum water.
PASTEL
Flash up!
3. A person who is in charge of
the things in a museum
CURATOR
Flash up!
4. It came from the main part of
elephant tusks used to make
carvings and billiard balls.
IVORY
Flash up!
5. It is a pigment bound by wax
and compressed into painted
sticks used for drawings.
CRAYONS
Flash up!
7. The art of putting together
small pieces of colored materials
to create images.
MOSAIC
TOPIC 2: THE ELEMENTS OF ART
ELEMENTS OF ART
• The basic components of art-making.
• In order to be successful in art creation, an artist must be able to
intelligently use the elements of art.
• Artworks can be analyzed according to the use of the elements in
a work of art.
• The elements of art are the building blocks of all art.
1. LINE
• A mark made upon a surface.
• There are many types of lines, including horizontal,
vertical, wavy, diagonal, and more.
• Line may be two or three-dimensional, descriptive.
Implied, or abstract.
2. SHAPES
• Areas of enclosed shaped that are two-dimensional.
• Shapes are flat, and can only have height and width.
• Categories as GEOMETRIC (mathematical like circle and squares)
and ORGANIC (come from nature like cloud and leaves).
3. SPACE
• Deals with the illusion of depth on a flat surface.
• You might overlap shapes to make some look closer, or make
objects in the distance smaller to look like they are farther away.
4. VALUE
• Refers to lightness and
darkness of areas in an artwork.
• White is the lightest value, while
black is the darkest.
• The value halfway between
these extremes is called middle
gray.
5. COLOR
• Made up of three properties: hue, value, and intensity.
• HUE (name of color), VALUE (hue’s lightness and darkness),
INTENSITY (quality of brightness and purity)
Primary Colors. Blue, red, and yellow
(BRY).
Secondary Colors. Green,
orange, and violet (GOV).
Intermediate Colors. Red-violet
gray
(RV), red-orange (RO), yellow-
orange (YO), yellow-green (YG),
blue-green (BG), blue-violet
(BV). One primary and one
secondary color combination.
Adjacent Colors. Situated next
Fig. 1-4. Color Wheel to each other in the color
wheel.
6. TEXTURE
• Refers to the way things feel, or look as if they might feel if
touched.
• The surface quality of the artwork.
7. FORM
• Element of art that is three-dimensional and encloses volume;
includes height, width and depth (as in cube, a sphere, a
pyramid, or a cylinder).
• Form may also be free flowing.
Sing with me !
MEDIUMS OF AUDITORY ARTS
• Auditory arts are those whose mediums can be heard and
which are expressed in time.
• Motion pictures, films, or movies.
• Theatre
• Television
Elements of Auditory Arts
• Poetic devices such as rhythm, image and
metaphor.
• Properties of musical sound such as pitch,
duration, volume and timbre
ELEMENTS OF AUDITORY ARTS AND
COMBINED ARTS
• GRAFFITI
• Writings or drawings which have been scribbled, scratched, or painted
on walls or other surface materials, often within public view.
• Ranged from simple written words of drawings to elaborate wall
paintings.
• Existed since ancient times dating back to Ancient Egypt, Greece and
the Roman Empire.
• Today spray paint and marker pens are usually used as graffiti
materials.
• More often it express socio-political messages.
• DIGITAL ART
• Introduces the digital artists to the world of possibilities for putting their
artistic and creative skill to work online in any number of fields.
• Digital Art Technologies include 3D computer modelling, powerpoint
presentations, web design, film, video, and film making.
• MODIFIED ART EXPRESSION
• A range of techniques, manipulating and experimenting with all aspects of
the works.
• Can be done with calligraphic text, deconstructed books, intricately hand-
cut paper, recycled and re-sculptured materials.
TRANSCREATION
• The process of adapting a message from one language to another
while maintaining its intent, style, tone, and context.
• Transcreated evokes the same emotions and carries the same
implications in the target languages as it does in the source
language.
• The purpose of transcreation is to transfer the intent, style, vocal
tone, and emotional salience of the message from the source
language to that of the targeted audience.
TRANSCREATION &
TRANSLATION
• TRANSLATION takes into account the vocabulary, grammar,
syntax, idiom and local ways of the target audience while
remaining faithful to the text as well as to the context of the original
document.
• TRANSCREATION expands the translation by focusing not so
much as the literal text but on discerning the emotional response
by viewers in the source language and working to elicit the same
response from viewers in the target market.
• Transcreation is taking a concept in one language, and completely
recreating it in another language.
• TRANSCREATION OF TEXT TO MUSIC
• In novel or poetry, one can generate music with emotional feeling.
• TRANSCREATION OF TEXT TO DANCE
• Using a dialogue or text to influence and enhance dance performance.
• TRANSCREATION OF DANCE TO VISUAL ART
• Ex. In Ancient Greece, paintings on pots represented dancers. Relief
sculptures in tombs included scene of dancers.
TOPIC 3: PRINCIPLE OF ART AND
DESIGN
MEANING AND NATURE OF THE
PRINCIPLES OF ART AND DESIGN
• It is the foundation in creating an art. They represent how the
artist, the elements of art to create a better effect as well as to help
the artist to convey his intent.
• The use of the principles will tell us whether an art is successful
and beautiful and whether or not it is finished.
• The artist has the right to choose which principles of design he
wants to use in his artwork.
1. HARMONY
• It is the quality which unifies every part of an arrangement.
• If there is harmony, there is order. Every orderly arrangement is
harmonious.
FIVE ASPECTS OF HARMONY
1. Harmony of lines and shapes.
2. Harmony of size.
3. Harmony of color
4. Harmony of texture
5. Harmony of idea
2. RHYTHM
• In design, rhythm is the regular, uniform, or Rhythm is created when one
related visual movement made through the or more elements of design
are used repeatedly to create
repetition of a unit or a motif.
a feeling of organized
• The basis of almost all performing arts movement.
because it is the principle which is most
quickly felt.
• Classified into FORMAL (uniform) and
INFORMAL.
3. BALANCE
• A condition or quality which gives a feeling of rest,
repose, equilibrium, or stability.
• It is the visual weights of objects ,lines, forms, values,
textures and colors that we really balance.
4. PROPORTION
• Is the art principle which shows pleasing relationship between a whole
and its parts and between the parts themselves.
• It can be achieve through proper arrangement of space divisions.
Proportions are generally expressed in terms of ratios.
Allegory of
Venus and
Cupid by
Bronzino,
1545
8. MANNERISM ART
• 1520 up to 17th century.
• Leonardo Da Vinci, Raffaelo Sanzio and Michaelangelo.
• Emphasized the principles of art and design such as proportion.
• Exaggerates qualities of art design often resulting in compositions
that are asymmetrical or unnaturally elegant.
• Intellectual sophistication.
• In literature and music, notable for highly florid style and intellectual
sophistication.
HOLY TRINITY by
David by Michaelangelo,
MASACCIO, 1425
1501-04
The Ecstasy of
St. Theresa by
Gian Lorenzo
Bermini, 1647-
52
10. ROCOCO ART (graceful style)
• Stated in the 18th century in France during the reign of King Louis XV.
• Emphasis voluptuousness and picturesque and intimate presentation of
farm and country.
• Technique made use of soft pastels colors and subject always on the
center of the canvas.
• Jean Antoine Watteau, Jean Honore Fragonard, William Hogart, Joshuea Reynolds,
and Francois Boucher.
• Rococo architects took a style of simple exterior while interior are
dominated by ornaments.
• Design was theatrical and designed to impress and awe at first sight.
Antoine Watteau, Pilgrimage on the
Isle of Cythera (1717)
Kaisersaal of Wurzburg
Residence by Balthasar
Neumann(1749–51)
11. NEO-CLASSICISM ART (simplicity and symmetry in art)
• Started in Rome in mid-18th century.
• Considered as the highest rank given to Western movements in the
decorative and visual arts, literature, theatre, music, and architecture.
• Principles of simplicity and symmetry.
• Select some models of the possible classics that are available to it and
ignore others.
Jacques-Louis David; Oath of the
Horatii; 1784; oil on canvas
13. IMPRESSIONISM
– Accurate depiction of light in the ordinary subject matter.
– Characterized by relatively small, than and yet visible brush
strokes, open composition, as well as emphasis on accurate
depiction of light in its changing qualities o ordinary subject
matter.
A Sunday Afternoon on the Island of La
Grande Jatte by Georges Seurat, 1884-86
Joseph
Stella, Battle of
Lights, Coney
Island, 1913-14
20. ABSTRACTIONISM
• Texture and shapes are more important than real-life objects.
• To move away or separate away thing from showing things as they really
are.
• The picture is not just like life and rendered not realistic.
• In sculpture the artist ignored the exact forms of real-life objects.
• Abstract subjects can be: DISTORTION (misshapen), ELONGATION
(protraction or extension), and MANGLING (cut, lacerated, mutilated or
hacked with repeated blows)
• Ex. Bird In Space by Constantin Brancusi.
21. DADAISM
• Art is playful and highly experimental.
• Formed in 1916 in Zurich, Switzerland.
• Dadaist reacted to what they believed were outworn traditions in art and
the evils they saw in society.
• Tried to shock and provoke the public with outrageous pieces of writing,
poetry recitals, and art exhibitions.
• The best known Dadaist is the French artist Marcel Duchamp.
LHOOQ (1919)
Artist: Marcel Duchamp
The Fountain, 1917
22. SURREALISM
• Founded in Paris in 1924 by the French poet Andre Breton.
• Uses art as weapon against the evil and restriction that surrealists see in
society,
• It tries to reveal a new and higher reality than that of daily life.
• “Super realism”
• Subjects attempt to show what is inside man’s mind as well as the
appearance of this outside world.
• Create forms and images not primarily by reason, but by unthinking
impulse and blind feeling or even accident.
• Ex. Benjamin Mendoza
The Burning Giraffe
by Salvador Dali
Theo van
Piet Mondrian, Composition en
Doesburg, Composition
couleur A, 1917
VII (the three graces) 1917
25. ABSTRACT EXPRESSIONISM
• Characterized by strong canvasses and strong colors.
• Originated in New York after WWII.
• Departs completely from subject matter, from studied
precision, and from any kind of preconceived design.
• Jackson Pollock
Self-Portrait (1967-68)
Artist: Chuck Close
31. INSTALLATION ART
• A form of conceptual art whereby the objects or materials are configured or
arranged in a room or spaces to present a message to the viewer.
• The viewers are allowed to experience the craftmanship of the artist
Walter De Maria, The Lightning Field, 1977 Rachel Whiteread, Embankment at Tate Modern, London
32. BODY ART(emphasis is on human body)
• Form of body painting, using the body as a canvas or artwork employing
color pigments for cultural motives.
• Face painting, Body painting, and Tattoo art are form of body art that dates
back from pre-historic times.
• Modern day body art is utilized as a cosmetic make-up as shown in stage
plays, television programs, in circuses and movie characters.
• Chris Burden, Gina Pane, Benjamin Vantier etc.
33. LAND ART
• Earthworks, Earth Art, or Landscape Art
• Started in US in the 1960s
• Uses materials such as stones, rocks, clay to create artistic imagery.
• The purpose of the artwork is to touch the sensibilities of man towards the
environment.
• Special Jetty by Robert Smithson, Encirclement of Eleven Florida Islands
in Pink Polypropylene Fabric by Christo Javacheff and Jean-Claude
Richard Long
Spiral Jetty by Robert Smithson from atop Rozel
Sahara Circle 1988
Point, in mid-April 2005
34. PERFORMANCE ART (use of body and voices to convey artistic
expression)
• Art form emerged in 1970s in America.
• The artist performs or expresses his art before a live audience in form of
dance, music, video, drama, painting, and film.
• Can be perform anywhere such as in cafes, bars, museums, general
assemblies, auditorium, square, even on streets.
The Anthropometries of the Blue Period (1958)
Artist: Yves Klein
QUIZ 3
TOPIC 5: THREE-DIMENSIONAL
ART
Definition
• Three-dimensional art occupies space defined through the
dimensions of height, width and depth. It includes sculpture,
installation and performance art, craft and product design.
All About 3D
Sculpture
• Sculpture is the branch of the visual arts that operates in three
dimensions. It is one of the plastic arts.
• Durable sculptural processes originally used carving and
modelling, in stone, metal, ceramics, wood and other materials
but, since Modernism, there has been an almost complete
freedom of materials and process.