Bachelor in European Management

Program Outline
2018/2019

Module Course Title ECTS credits Contact Hours

Fall Semester
Cases in International Marketing 5 27
Core Courses Introduction to European Economic Policy 5 27
Business Negotiation 5 27
Basics in Strategy* 5 27
Electives Business Models New Paradigms 5 27
courses
Theatre & Body Language: Tools of Management 5 27
semester A
Entrepreneurship in European Context 5 27
Digitalization and the Challenges of Product
Choose 2 5 27
Management
courses from
the list Experiential Consumption and Marketing 5 27

Corporate Philosophy 5 27

Choose one French Language class (Beginners to

Language 5 27
Advanced)

Spring Semester
Principles in International Team Management 5 27
Core Courses Strategic analysis** 5 27
Electives Financial Performance Analysis 5 27
courses Marketing Strategic Decisions 5 27
semestre B Basics in Supply Chain Management 5 27
Ethics and Management 5 27
Choose 2 Introduction to Investment and Financial Markets 5 27
courses from Human Resource Management 5 27
the list
Innovation Management in European Context 5 27
Choose one French Language class (Beginners to
Language 5 27
Advanced)

* Preparation class for the semester B core course Strategic analysis. Please choose this course as an elective
course if you have never learned strategy before.
** Advanced class, you must either have the basic knowledge of this subject or you need to take Basics in Strategy
as one of your elective courses in semester A.