Present

yourself ?

1. Dabila OUATTARA, come from Ivory Coast in West Africa
2. Always try to put excellence first because excellence means work with the
brightest people, have great opportunity and learn much more
3. After my Baccalaureate, move to my engineering school (top of the class),
integrate the BNP Paribas Graduate Program for 1 year and an half
4. Want to get international exposure then join EDHEC Business School Financial
Economics Track and after Goldman Sachs (5044 candidates and 44 persons
succeeded)
5. Move back to France and the first opportunity I saw was the NYT and I don’t
hesitate to send my application for this opportunity

Why move from Finance to Strategy ?

1. Strategy is at the heart of every company, every corporation and every business.
To be competitive you need to have a good strategy
2. I did Investment Banking before but now I have the opportunity to do something
different and that is my motto. I am passionate about innovation and Spark ideas,
creativity and bring something new to the table. (Same career as Amelia Derry
that’s mean it is a relevant choice)
3. T-brand is so interesting. What they do as ideas is so amazing and I want to be
part of that, I want to learn that.


Why you applied for this position ?

1. Because it is the NYT one of the most prestigious companies in the world
• The times Squares in New York have its name
• Publishing articles in the Figaro in France each Sunday
• 125 Pulizer prices
• (K

2. Because of the Job description
• Project side :
ü From sales and strategy team, find the problem the client is facing
ü Research and strategy landscape through competitors and
industries
ü Articulate the landscape on clear and powerful slides
• Creative part
ü Contributing to the development of the strategic idea and
participating in the brainstorming with the creative team
ü Contributing in briefing the creative team on T-Brand studio
including the creative director
ü Participating, editing and reviewing decks with strong strategic
narrative
ü Collaborating with team to win new business via RFP’s and
proactive pitches and driving repeat business

 • Because of the T-Brand, the brand marketing unit of the new york times
(create content that spark imagination and influence the most influential
audiences around the world


T-Brand works
• Netflix (Plantation to Prison) The 13th Amendment officially abolished
slavery in 1865. Yet involuntary servitude persists 152 years later, due to
a loophole that shifted the practice to U.S. prisons.
• Netflix In reference to Orange is The New Black, Women Inmates : Why
the Male Model Doesn’t Work (As the number of women inmates soars, so
does the need for policies and programs that meet their needs)


What are your qualities and defaults?

• Strenghts :
ü Someone who know how to work as a team
ü someone who is creative and innovative (Mamacare exemple)
• Weaknesses :
ü Being too critical with myself
ü Attempt to please everyone


Question
• As a Managing Director in Strategy at the T-Brand with a brilliant
career, you won with the NYT the Cannes Lion, Titanium and
Integrated, Bronze prize, What are your expectations from an intern
for this role during the 6 months of internship

• What do you think are the most important qualities for someone to
excel in this role ?

• Describe the culture of the company?