Week 008

THE SIX CS OF EFFECTIVE ACADEMIC

AND PROFESSIONAL
COMMUNICATION
Week 008: The Six Cs of Effective Academic and
Professional Communication Unclear message may
lead the receiver to
Courtesy become…

Clarity
Messages used
in academic and
professional Conciseness
purposes
incorporate the
six C’s for Concreteness
effective
communication.

Correctness

Completeness -http://wrapschools.ca/planning-for-transitions-
cg.php
Week 008: The Six Cs of Effective Academic and Professional Communication

Conciseness is achieved by
expressing the message in the least
possible words. Thus, a writer should:
CONCISENESS
 Use active over passive voice.
 Watch out for unnecessary terms.
 Avoid redundancy.
 Be precise.
-http://wrapschools.ca/planning-for-transitions-
cg.php
Week 008: The Six Cs of Effective Academic and Professional Communication

Academic writing demands accuracy to achieve

effective communication. Thus, the writer must:

 Provide only appropriate content or

message.
CORRECTNESS
 Present coherent ideas.
 Observe consistency in tenses, tone, voice,
pronoun reference and language level.
 Apply emphasis in style and purpose.
 Self-correct spelling, punctuation and grammar.

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st.com/pin/438467713697417769/
 Week 008: The Six Cs of Effective Academic and Professional Communication

Lesson 1: Courtesy, Clarity and Conciseness

COURTES Incorporating COURTESY in

academic and professional
Y communication promotes goodwill.
The writer must:

 Use YOU rather than I or

WE.
 Use positive tone/ words.
 Use gender-free terms.
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Week 008: The Six Cs Of Effective Academic And Professional Communication

Academic and professional

writing aims to express the
message and not t o impress:
CLARITY Thus, the writer must:

 Use precise, exact, and

concrete terms.
 Avoid highfalutin words
 Watch out for clichés,
hackneyed expressions,
https://therationalmale.com/2014/11/04/moments-of-
runabout phrases, and clarity/
jargons.
Week 008: The Six Cs Of Effective Academic And
Professional Communication

The sincerity and truthfulness of the

writer is revealed through his /her
concrete messages.
A concrete message requires:

 Specific facts, figures, dates.

 Establishing contact with the
reader.
 Avoid opinions or generalizations.

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facts-20-pics
Week 008: The Six Cs Of Effective Academic And Professional Communication

In academic and professional writing,

messages should serve the purpose by
carrying out complete components.

The writer should: COMPLETENESS

 Include all pertinent information.
 Be precise.
 Convince readers of the writer’s
credibility and reliability.
 Include all the components of a paper or
report.