BUSINESS PLAN

Entrepreneurship

Sweet Escape Events
“See escape from the ordinary”
Mendez-Crossing Tagaytay
Tagaytay City, Philippines
www.sweetescapevents@gmail.com

OWNED BY:

BISAYAS, Jaycel Mae A.

DELA PENA, Hadia C.
GACIS, Alexandra Gabrielle T.
LAGMAN, Jerika L.
MALAYAO, Hanna Coleen G.
RIMORIN, K-be B.
SAMIN, Yuan Lloyd T.
SANDING, Elrico Gabriel D.
VERUNQUE, Anne Bernadette T.

 INTRODUCTION

This section of the business plan presents the description of the business, its location,

and the total funding requirements and the possible funding source

Description of the Business

Sweet Escape Events is a multiple partnership business offering various event organizing

services that perfectly fits different types of occasions. Sweet Escape Events will target clients that

are in need of event services within the vicinity of the partnered-events place including its surrounding

areas. Sweet Escape Events will seek major contracts with high-quality suppliers to ensure excellent

service to its clients. This will give the business the flexibility it needs to be operate successfully and

secure projects with variety of satisfaction.

Location of the Business

The proposed business location for our planned business will be in Mendez-Crossing,

Tagaytay wherein the Commercial Spaces are located.

The store will be located on a high way and close to shopping facilities to easily attract and

catch customers who are looking for event planners and/or organizers for their upcoming events

which our business can offer. Since people usually look for event places near Tagaytay, our business

can cater them the services that they will be needing.

Funding Requirement and Source of Funds

The funding requirements will be focused on the start up costs that is mainly subdivided into

different areas, the first one is the facilities which focuses on the required infrastructures, and

equipments for the business. The next one will be marketing, which contains the funds for grand

opening, and online campaigns. On the administrative part, there will be the insurance, fees, and

permits. Funding requirements and sources will also cover the total startup costs. The total use of
funds will be indicated as well. Lastly, the sources of funds will also be indicated in this part namely,

owner’s investment, and loan sought.

Start-up Costs
Facilities

Office Build-Out ₱ 2,033,570.38

Prepared Rent ₱ 27,000/mo
Office Equipment ₱ 298,688.00

Marketing

Grand Opening ₱ 22,250.00

90-Day Online Ad Campaign ₱ 7,825.50

Administrative

Insurance ₱ 50,000.00
Fees and Permits ₱ 26,409.00

Total Startup Costs

Php 2,167,353.77

Sources of Funds

Owner’s Investment ₱ 2,000,000.00

Loan Sought ₱ 200,000.00
Total ₱ 2,200,000.00
EXECUTIVE SUMMARY

Vision, Mission, Goal and Objectives

Business Model
Business Product and Position
Parties supporting the Business

Vision, Mission, Goal and Objective

Vision

The Sweet Escape Events is the leading catalyst dedicated for excellence - offering quality and

cutting-edge services, amenities, and equipment to all clients, empowering every customers’ way of

life, and promoting a pro-people and God-centered approach, all for the betterment and innovation of

the industry.

Mission

The Sweet Escape Events shall master the art of providing exceptional and globally-competent

services, maintain a well-rounded workplace and collaborative workforce, and shall continuously

respect the distinctiveness and choices of all clients, employees, and stakeholders.

The business caters all clients and contributes in the establishment of an in-depth integration and

application of principles, core values, and expertise locally, nationally, and globally.

Goals

• Ensure that every client is provided with adequate services having a minimum equivalent to

the highest criterion in the industry.

• Guarantee that clients confidently leave the area satisfied at a level above 99%

• Maintain a client-friendly, safe, and secured area that is feasible to host a variety of events

• Cooperate and collaborate with different businesses in offering satisfactory amenities to clients

Objectives of the Business

• To create multiple partnerships by December 2018

• Annual target of 100 events to be catered by December 2018

• Reduce total budgetary expenditures by 10% by December 2020

• A large-scale expansion up to 10 branches by December 2020 in Luzon

• A nationwide expansion up to 20 branches by December 2025 Business and Product Position

Business Model

The business mode design itself is simple and has minimal changes because we are to rent a

building or a commercial space with restrictions in changing the look or appearance of the whole

building. There will be a difficulty in having full access to change the exterior design of the building

due to the terms and conditions in the land title or to the and owner we are paying the rent. The

interior design of the our business model will be minimal and cozy for the customers to feel

comfortable and light. There will be windows so that natural light may come in and mirrors will also be

placed inside to maximize and make the interior bigger.

 The business model is a Service Provider where we are selling services rather than products.

The design was made to cater the needs of costumers or clients in events planning. The business

offers a variety of services and packages that best suits the taste of the client. Our business offers

events planning, events decorations and photoshoots if needed. For a example, a debut, a wedding,

an anniversary and more. These packages will be available at a reasonable and affordable price with

high quality outputs. Our clients will be the top priority for they are the ones who envisions a project

and we are the ones to make it happen.

Business and Product Position

Description of products:

Sweet Escape Events is an event planning and organizing partnership business. We handle

social and formal events like weddings, birthday parties, debut, baptism, corporate events, and

convention.

Our services include venue styling and decor, photo and video coverage, photo booth, lights

and sound system, DJ, event hosting and event coordinator.

Strengths and advantages:

Our company specializes in making events more memorable and special. We guarantee that

we provide quality service to ensure a smooth-sailing event. The client is ensured that the event will

be hassle-free and enjoyable for everyone. Our team is fully equipped with highly skilled personnel/

staff who are approachable and reliable

Target market:

Sweet Escape Events target market clients of all ages and gender near the vicinity of the area

considering their need for organizing service in various events ensuring that they will be provided with

adequate quality of service

Competitive advantages in the market:

We offer complete services or all-in packages at a friendly, reasonable and affordable price

How are you going to maintain a competitive advantage:

We maintain our competitive advantage by promoting affordable packages which are inclusive

of all the necessities needed for the event. Also, we aim to market services that are of budget-friendly

but provides high quality of service.

Parties supporting the business:

Sweet Escape Events caters to the needs of people wanting to host specific events or

gatherings. Through our partnership with some of the known establishments around Tagaytay, Sweet

Escape Events would be able to give the host and their guests a service that is beyond their

expectations.

Customers:

The proposed business aims to direct its services to people celebrating important occasions in

their lives such as baptism, birthday parties, debuts, company parties and wedding receptions to

name a few. These events require thorough planning, preparation, and coordination between the
suppliers and clients. This business, therefore, is essential to provide a “sweet escape” to the

attendees and people of importance attending the event.

Suppliers:

Venue:

• The Veranda at Bellarosa Farm

o Toledo Road, Sitio Apad, Barangay Pulong Bunga, Silang, Cavite

• Mahogany Place Tagaytay

o 9082 G.P. Enrile St., Purok 145, Patutong Malaki South, Tagaytay City, Cavite

Catering Services:

• Chateau Hestia

o J. Hernandez Street, Purok 5, Barangay Bucal, Malabag, Cavite

• Balay Dako

o Tagaytay-Nasugbu Highway, Tagaytay, Cavite

Lights & Sounds:

• Stohnenky Pro Sounds and Lights

o 417 Kaybagal Central, Tagaytay City, Cavite

Photography

• FreshMinds Digital Photography

o 219 Lalaan 1st, Silang, Cavite

• Marc Parra Photography

o 186 Rafael Parra Road, Sungay West, Tagaytay City, Cavite

• Thal Ruin Photography

o 166 A Maitim II East, Tagaytay City, Cavite


ENVIRONMENTAL ANALYSIS

Political Factors
Economic Factors
Social Factors
Technological Factors
Environment Factors
Legal Factors

 ENVIRONMENTAL ANALYSIS

This section presents the industry analysis covering the following forces directly

affecting the proposed business: The political factors, economic factors, social factors,

technical factors, environmental factors and legal factors.

Political Factors

Political factors are one of the environmental factors that is affecting a business and is given a

lot of importance. Government policies can affect businesses. All companies and firms must follow the

laws. The political environment can impact and add risks that lead to major losses.

Government Policies that Affects Business

There are 4 government laws that affect a business namely the Regulatory laws, Labor laws, Tax laws

and Reporting laws. Regulatory laws are standards that affect how a business operate in certain

situations. Labor laws are regulations that is directly pertaining to how businesses or firms treat their

employees. Tax laws controls how a business must report its financial status to the government.

Lastly, reporting laws is somehow related to the tax laws which controls how a business must report

their finances to investors and to the government.

Taxes Laws

Varying tax rates on the sale of goods and property taxes at the state and local levels can influence

where businesses decide to situate themselves and build locations. If a state's tax rates are deemed

low for business growth, it could lead to businesses deciding to move locations.
Stability of the Government

Political stability plays an important role for business environment. It affects the investor and also the

consumer’s confidence, having a wide impact on the economy. Changes in political stability can have

implications for investments, consumptions and economic growth.

Economic Factors

The Inflation Rate

According to the recent Philippine Statistics Authority (PSA) report, 3.90 percent was the

verified inflation rate of the Philippines in February 2018 as compared to the previous values from the

year 2017. As stated by the US Federal Reserve (FED), the ideal and target inflation rate is at 2.0

percent and is considered as most consistent. This recorded percentage was the highest one since

2014 in the month of September. Implication of this incidence is the rapidly increasing costing for both

transportation and food as the expenditure of housing also continuously increases. This elevated

inflation rate can indirectly affect the allocation of expenses for the opening and maintenance of the

business in the long run.

The Interest Rate

Bangko Sentral ng Pilipinas (BSP) continues to maintain the interest rate of the country due to

controllable inflation conditions while keeping a maintained price-stability favorable for economic

growth. Interest rates are expressed annually, known as the annual percentage rate (APR). A 10-year

data show that from the year 2016 until present, the interest rate of the Philippines remained constant

in a value of 3.0 percent. An implication of this maintained and lowered percentage entails producing

indirect reimbursements to businesses in the Philippines as it urges businessmen to make sizeable

equipment acquisitions due to the lowered rate of borrowing.

Disposable Income of the Buyer

Philippine Statistics Authority last 2015 had reported that Filipino families annually gain

income of nearly 267 thousand pesos. On the other hand, the annual expenditure of Filipino families

was 215 thousand pesos at the same period. Thus, the approximate annual savings of Filipino

families was averaged at 52 thousand pesos. Households are primary benefactors from increased

disposable income due to decreased income tax as stipulated in the Tax Reform for Acceleration and

Inclusion (TRAIN), based from data from retail sales in January. Increased disposable income leads to

consumption growth, that can also benefit businesses.

Unemployment Rate

With the Philippine Statistics Authority’s Annual Labor and Employment Status of the year

2017, the unemployment rate of the country was at 5.70 percent that comprises 2.4 million people

unemployed in the population. At the first quarter of 2018, the unemployment rate decreased to 5.30

percent which includes 2.32 million people unemployed. Unemployment can affect most individuals by

losing their income and can also affect the country as it loses produces production and consumer

spending, however increases new business opportunities as it encourages entrepreneurship.

The Foreign Exchange Rate

The Philippine currency is now considered as Asia’s weakest currency. A weaker currency is a

conducive factor of making imports more expensive, resulting to heightened domestic inflation.

Exports and OFW remittances are the two biggest sources of foreign exchange influxes to the

country, while imports and debt servicing are the biggest grounds of outflows.
Social Factors

The Cultural Implications

The people of Mendez and Tagaytay, even through the rise of urbanization in their community,

has stayed true to the Filipino tradition and is still family-oriented unlike the progression of the citizens

in Manila that has a western influence. Filipinos usually go all-out whenever there are events or

occasions particularly debuts, weddings, or baptismals that would require thorough and meticulous

planning beforehand and cooperation of each member. With this in mind, Sweet Escape Events would

be able to render quality service to the citizens of Tagaytay-Mendez and other nearby cities and

municipalities with family-friendly services and staff that would willingly assist the clients throughout

the preparation and execution of the event.

Demographics

As of the 2015 Philippine Statistics Authority (PSA) report, the approximate population of

Tagaytay is 71,181 with the value doubling during the weekends given that the city is one of the major

tourist destinations in the South. Mendez on the other hand has a population of 28,570 as of the 2010

PSA report. The approximate distance between Tagaytay-Mendez from the streets of Manila is

67.95km.

The Social Lifestyle

The citizens of Tagaytay and Mendez greatly vary in terms of lifestyle. Residents of Mendez

are more laid-back and are living more of the provincial life whilst the residents of Tagaytay are living a

more urban lifestyle similar to those in the Metro. With the 68-kilometer distance between Tagaytay

and Manila, the people from the North would find Tagaytay as an alternative and a breath of fresh air

from the crowded streets of Manila that still caters to their lifestyle.
Domestic Structures

In 2016, there are 2,295 recorded establishments present in Tagaytay according to the

Licensure office which varies from commercial establishments, food chains, hotels, and banks to

name a few which has an initial capital above Php 50,000 and below Php 50,000 for those

establishments situated in the barangays. In contrast, there are no credible online sources stating the

number of commercial establishments present in Mendez.

Educational Levels

The Department of Education (DepEd) has enumerated the schools in both Mendez and

Tagaytay that offers the senior high school program. As of October 5, 2017, Mendez has 6 schools

catering to SHS students, providing all 4 strands of the Academic Track namely ABM, HUMSS, STEM,

and GAS, as well as the Technical-Vocational-Livelihood Track. In turn, Tagaytay has 10 schools and

most offers the Academic Track, and some offers the Technical-Vocational-Livelihood Track, Arts and

Design Track, and Sports Track.

As of now, there are no written records that show the number of established universities in

Mendez aside from schools that offer primary to secondary education. However, Tagaytay has four

colleges within the city.

Technological Factors

NEW DISCOVERIES

New discoveries within technology can make a big difference in facilitating a business

because nowadays, we rely mostly on technological innovations. Being updated in the trends and

discoveries in technologies may give the business an edge or on the other hand, its downfall. It may

give the business and edge by being more technologically advanced through the utilities and
materials used than other business, promoting more efficiency and high quality product. However, it

may lead to a downfall through having the edge of more advanced technology may result to an

almost-perfect type of product which will turn out to be something impossible.

RATE OF TECHNOLOGICAL ADVANCES

Technology Advancement is one of the factors that will distinguish a business’ success and

innovation. The rate of technological advances within an environment may affect business in many

ways. A business started in a technologically innovative environment must be adaptive in terms of

catching up with the advancements in the particular area. Also, recent updates must be applied right

away and directly to its product. Failure to adapt may cause the business to be incompetent and

outdated by rival businesses.

INNOVATIVE TECHNOLOGICAL PLATFORMS

In business, choosing the right platforms may influence its overall effectiveness and product.

Choosing the right and updated platforms for the business is essential because one environment may

use an advanced platform, and not sticking with the updated one may give a business its downfall.

Having a more advanced platform may also give an edge to businesses against its rivals with the less

competent and known platforms.

Environmental Factors

Legal Factors

EMPLOYMENT REGULATIONS

The 1987 Philippine Constitution guarantees the rights of workers namely, self-organization,

collective bargaining and negotiations, peaceful concerted activities, also including the right to strike in

accordance to law. It also ensures, security of tenure, humane conditions of work, and living wage,
and participation in policy and decision-making process affecting workers’ rights and benefits as

provided by the law. (Guide to Philippine Employment Laws for Private Sector, 2016)

Employment regulations also cover the terms and conditions of employment, types of

employment, termination of employment, labor relations, social insurance, and other labor-related

matters.

PATENT INFRINGEMENTS

It is the commission of a prohibited act regarding a patented invention without due permission

from the patent holder. To ensure the safety of the business, permission from the patent holder may

be obtained in the form of license.

HEALTH AND SAFETY REGULATIONS

Pre-employment physical examinations must be conducted to determine the physical

condition of a worker and promote life. Each employer covered by the Occupational Safety and Health

Standards must provide its workers with an employment place free from hazard that may cause

disruptions in health such as, illness, physical harm or death. Job safety orientation is a must,

especially to new workers who is newly adjusting to a new workplace. Employer must comply with the

requirements of the Occupational safety and Health standards, and only approved equipment in the

workplace must be utilized.

OTHER LEGAL ISSUES

1. Business and Licensing Requirements

a. Lease contract

b. Business Name Registration with the Department of Trade and Industry

 c. Barangay Clearance

d. Sketch of location

e. Occupancy permit

f. Locational Clearance

g. Public Liability Insurance

h. Community Tax Certificate (Cedula)

i. Fire Permit

j. Sanitary Permit

2. BIR Regulations

The Bureau of Internal Revenue requires every business to be registered to obtain the certificate

of registration, annual registration fee, and the “ask for receipt” poster that must be displayed in the

place of business. Second, is the tax filing, this covers the schedules of payment of the following:

Percentage tax, value added tax(VAT), and income tax.

In summary, there are 4 taxes:

1. Income tax

2. Expanded Withholding Tax

3. Value Added Tax (VAT) or Percentage Tax

4. Annual Registration Fee

 These factors must be considered in a business to avoid certain penalties such as, tax evading.

Following the proper regulations and paying properly will ensure that the business is in equilibrium.

3. Fire and Safety

The general requirements for fire and safety (Implementing Rules and Regulations (IRR) of

Republic Act No. 9154 “Fire Code of the Philippines 2008”)

The construction, protection, and equipment of the facility must attribute features to minimize

danger from fire, smoke, vapor and fumes before buildings are vacated. The procedures or drills

must be properly oriented to personnel involved in the business to minimize panic in such events.

Also cover the equipment and structures in the facility to promote safety and flawless escape

during times of disaster. 


BUSINESS DESCRIPTION

Product Description
Equipment/Materials Needed
Size of the Business
Personal Requirements

 BUSINESS DESCRIPTION

This section shall describe the products to produce, the equipment needed in the small

business in terms of capitalization and scope, and the personnel required to handle the

operation

Product Description

Are you tired of having the same event themes that you see on social media? Sweet Escape

Events offer you a new and excellent ideas on designing your events. Whether it is a debut, prenup

photos, or the most important occasions in your family, we could offer you the best and what you

actually envision. Sweet Scape Events could cater you what you exactly imagined on your incoming

social occasions. We may be new in the business, but we could offer you a pro-like job.

Stage designs

Stage designs will be compatible for the event you are looking forward to. Whatever theme of

event you are planning to have, our team will supply the exact designs you want to have.

Photography (Pre-nup/Pre-debut/Pre-event Pictorial, Same Day Photos, Highlights)

An event wouldn’t be completely memorable if there will be no photos taken during the event.

The pictures of what is happening at the place will be taken by our team or your chosen photographer,

perfectly. Photos from formal to the funniest one, to make it unforgettable.

Videos (Pre-video, On-site, Same-Day-Edit, Event Highlights)

If there are photos, there will also be videos. Also, there will be videos that will be taken from

the start to the end of the event. Our team will make it aesthetically as possible, highlighting the best

and most memorable parts of your event.

Equipments and Materials Needed

1. Office Table and Swivel chair

! !

A desk or bureau is a piece of furniture with a flat table-style work surface used in a

school, office, home or the like for academic, professional or domestic activities such

as reading, writing, or using equipment such as a computer. And a swivel, spinning, or revolving chair

is a chair with a single central leg that allows the sea to rotate 360 degrees to the left or right. Both of

the two is best suited in an office for working area.

2. Computers and Laptops

! !
 A computer is a device that accepts information and manipulates it for some result based on

a program or sequence of instructions on how the data is to be processed. A laptop, often called

a notebook computer or just notebook, is a small, portable personal computer with a "clamshell" form

factor, having, typically, a thin LCD or LED computer screen mounted on the inside of the upper lid of

the "clamshell" and an alphanumeric keyboard on the inside of the lower lid. It is used to keep detailed

records and also provides an easy and quick way for a business to send out invoices to customers

and handle payroll functions.

3. Divan Couch

A divan is a piece of couch-like sitting furniture or, in some countries, a box-spring based bed.

It accommodates the customers while waiting for their turn.

4. Printer
!

A printer is a device that accepts text and graphic output from a computer and transfers the

information to paper, usually to standard size sheets of paper. Businesses will always be in need of

quality printing products, as well as the expertise and advice that they can expect with doing business

with a professional print company.

5. Scanner

Scanner is a device that captures images from photographic prints, posters, magazine pages,

and similar sources for computer editing and display. Its purpose are for paper file reduction,

preserving photographs, fax replacement and optical character recognition.

6. File Organizers

File Organizers clears the clutters from any workspace. Messy piles of paperwork and stack of

file folders can be neatly arranged and sorted into sections to create a more efficient work

environment.

7. Conference table and chair

A large table, often a rectangular, around which a number of people may be seated. It is where

they usually hold a meeting with a group of people.

8. Projector

A projector or image projector is an optical device that projects an image onto a surface,

commonly a projection screen. Mostly used in conference meeting for flashing images. It also comes

with the screen where the image will be projected.

9. DSLR Bundles

!
 A digital single-lens reflex camera (also called a digital SLR or DSLR) is a digital camera that

combines the optics and the mechanisms of a single-lens reflex camera with a digital imaging sensor,

as opposed to photographic film. It would be best used in photographing events.

Size of the Business

1st floor

2nd floor
Personnel Requirements

Store Manager

Store Manager will be the one to supervise the organization’s staff, meet customer needs,

plan and coordinate sales, merchandising and budgeting. Manager should work well under pressure.

Qualifications:

• has a Bachelor Degree in any business related field

• has at least 2 - 3 years of experience in customer service

• has strong leadership skill, works well under pressure and meeting deadlines, experienced in

retail business and human resource

Event Coordinator/Specialist

An Event Coordinator controls the event from conception to clean up. They meet with clients

to work out event details, plan with the client and their team, scout and book locations, food,

entertainment, staff and cleanup.

Qualifications:

• has a Bachelor Degree in Hospitality Management or any related field

• has at least 1 - 2 years of experience

• impeccable communication, negotiation, and organization skills

• resilient, detail-oriented and imaginative

• has an appealing look or appearance

Accountant

An accountant audits account, provide financial advice, compile and present reports, budgets,

business plans, commentaries and financial statements.

Qualifications:

• Graduate of Business and Accounting related course

 • Good in Math and has a good mindset towards the business

• Proficient, has a sharp eye for detail, flexible

Marketing Specialist

A Marketing Specialist leads the marketing and promotion efforts of a company’s products and

services. Establishes channels or the best way to reach out to customers and increase service

awareness.

Qualifications:

• Graduate of Finance and Business related course

• has at least 2 years experience

• has good interpersonal skills and ability to work under pressure