San Beda College Alabang

8 Don Manolo Blvd., Alabang Hills Village,

Muntinlupa City, 1770
College of Arts and Sciences
Department of Business Administration and Entrepreneurship
Title Proposal

Group Members

Course and Section

Topic #:

Effectiveness of Colourette Cosmetics’ Self-Love Awareness Campaign To Female BSBA Students of San Beda College Alabang

Research Objective: Reason for Choosing the Topic:

1. This study aims to determine the effectiveness of Colourette Cosmetics Self-Love According on one of their Facebook post, Colourette launched their first ever Self-Love
Awareness campaign to graduating female BSBA students of San Beda College Awareness campaign, and up to till now it is still an ongoing campaign. It started as a
Alabang.  collaboration campaign by scouting 100 Morena models, 10 new breed photographers, and
a. Determine if the female graduating BSBA students of San Beda College 10 new breed make-up artists to collaborate with them. After many people supported the
Alabang will be encouraged to purchase products from Colourette Cosmetics collaboration campaign, they were able to form a set of models to launch their Sales
after presenting them the Self-Love Awareness campaign. #MorenaLove and #BeYouBeIt Campaign. The launching of campaign is successful as the
b. Measure the performance of the  Self-Love Awareness campaign of campaign still continues today. The researchers would like to conduct a study to determine if
Colourette Cosmetics to female graduating BSBA students of San Beda the female graduating BSBA students of San Beda College Alabang will be encouraged to
College Alabang using a quantitative approach. purchase any Colourette Cosmetics’  product with the said campaign.

Brief Background / Description of the Topic:

The home-grown Colourette Cosmetics is one of the Philippine’s most innovative beauty brand with its multi-purpose products—fomulations that can be used for the cheeks, eyes, and lips
that was established in 2015. It’s popularity rose in 2015 due to its taking pride valuing their advocacies of diversity and empowering Filipinos through their products. Also, Colourette have
been extensively using influencer marketing to promote their products. Also Colourette have been extensively using influencer marketing to promote their products and carry out the
message diversity in beauty. Colourette now has over 1 million followers on Facebook, 345,000 on Instagram, and 199,000 on Tiktok. With Colourette’s active campaigns—they can influence
consumer behaviors because it draws out reactions, word associations, and utilize imagery. It causes the consumer to feel different emotions towards the brand.

Social media is a digital media which involve audience participation and encourage sharing and interaction. Social media marketing on the other hand is the utilization of social media
channels, technologies and actions to communicate , create, deliver and exchange offerings and encourage positive engagement with the company creating value for an organization’s
stakeholders and leading to commercial value. Social media is about the content. There are two ways to find enough content to share: content creation and content curation. Content
creation means that the marketers generate the content by themselves by writing blog posts, taking photos or making videos. Content curation on the other hand is about sharing other
people’s content and posts. It is also important to test if people will share your posts. This test should be passed every time.
 San Beda College Alabang
8 Don Manolo Blvd., Alabang Hills Village,
Muntinlupa City, 1770
College of Arts and Sciences
Department of Business Administration and Entrepreneurship
Title Proposal

Group Members

Course and Section

One social media channel is Tiktok, a video-sharing social network platform owned by ByteDance that, according to its website seeks to inspire creativity of users and bring joy to the users. It
is a typical User-Generated Content (UGC), where content is produced by users, rather than the company. Through the process of constantly producing video content, more users gradually
gain more followers or recognition from the community. These community-recognized users are called, “microcelebrities” or “influencers.”