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  • Thesis 01

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    Je Lazana
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    This document proposes researching the impact of Colourette Cosmetics' #MorenaLove #BeYouBeIt self-love awareness campaign on repeat purchases among women aged 18 to 25. Colourette is a popular Philippine beauty brand known for advocating diversity and empowerment. The study aims to determine how the campaign influences this target group's purchasing behavior using quantitative methods. As the brand actively promotes messages of diversity and beauty through influencer marketing on social media, it may affect consumers' emotions towards the brand and cause them to purchase products repeatedly.

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    THESIS_01

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    This document proposes researching the impact of Colourette Cosmetics' #MorenaLove #BeYouBeIt self-love awareness campaign on repeat purchases among women aged 18 to 25. Colourette is a popular Philippine beauty brand known for advocating diversity and empowerment. The study aims to determine how the campaign influences this target group's purchasing behavior using quantitative methods. As the brand actively promotes messages of diversity and beauty through influencer marketing on social media, it may affect consumers' emotions towards the brand and cause them to purchase products repeatedly.

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    © All Rights Reserved
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    4 views2 pages

    Thesis 01

    Uploaded by

    Je Lazana
    This document proposes researching the impact of Colourette Cosmetics' #MorenaLove #BeYouBeIt self-love awareness campaign on repeat purchases among women aged 18 to 25. Colourette is a popular Philippine beauty brand known for advocating diversity and empowerment. The study aims to determine how the campaign influences this target group's purchasing behavior using quantitative methods. As the brand actively promotes messages of diversity and beauty through influencer marketing on social media, it may affect consumers' emotions towards the brand and cause them to purchase products repeatedly.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    San Beda College Alabang

    8 Don Manolo Blvd., Alabang Hills Village,


    Muntinlupa City, 1770
    College of Arts and Sciences
    Department of Business Administration and Entrepreneurship
    Title Proposal

    Group Members

    Course and Section

    Topic #1:
    Determine the impact of Colourette’s #MorenaLove #BeYouBeIt self-love awareness campaign on repeat purchases of women consumers ages 18 to 25.

    Research Objective: Reason for Choosing the Topic:


     This study aims to determine the impact of Colourette’s #MorenaLove Marketing has evolved over time because the access to greater audiences and larger
    #BeYouBeIt self-love awareness campaign on repeat purchases of women target markets has increased and changed with new forms of media tools. The change
    consumers ages 18 to 25. in marketing has also gone from consumer-based specific to buying, to consumer-
     Measure how the performance of the campaign influence women consumers based-loyalty and brand desire. The researchers want to explore how creating
    18 to 25 using a quantitative approach. marketing campaigns influence the women consumers ages 18-25 behavior into
    buying the products repeatedly.

    Brief Background / Description of the Topic:

    The local Colourette Cosmetics is one of the Philippine’s most innovative beauty brand with its multi-purpose products– formulations that can be used for the cheeks, eyes, and
    lips that was established in 2015. Its popularity rose in 2015 due to its taking pride in valuing their advocacies of diversity and empowering Filipinos through their products.
    Also, Colourette have been extensively using influencer marketing to promote their products and carry out the message using influencer marketing to promote their products
    and carry out the message of diversity in beauty. Colourette now has over 1 million followers on Facebook, 345,000 on Instagram, and 199,000 on Tiktok. With Colourette’s
    active campaigns–they can influence consumer behaviors because it draws out reactions, words associations, and utilize imagery. It causes the consumer to feel different
    emotions towards the brand.
    San Beda College Alabang
    8 Don Manolo Blvd., Alabang Hills Village,
    Muntinlupa City, 1770
    College of Arts and Sciences
    Department of Business Administration and Entrepreneurship
    Title Proposal

    Group Members

    Course and Section

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